Concept of Hospitality Provision in Travel and Tourism : Report

Added on - 21 Jan 2020

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Hospitality ProvisioninTravel & Tourism Sector
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................21.1 Scope and scale of hospitality industry within travel and tourism sector and role ofhospitality industry within the travel and tourism sector (440).................................................2TASK 2............................................................................................................................................42.1 Integration in hospitality and travel and tourism business and affects of horizontal andvertical integration on hospitality organizations........................................................................42.2 Impact of integration and ways decided by Thomas Cook to respond the consequences ofboth horizontal and vertical integration.....................................................................................5TASK 3............................................................................................................................................63.1 Rational for a new hospitality business outlining the product service concept...................63.2 Project proposal target market, location, operating model and design based on throughmarket potential analysis............................................................................................................7CONCLUSION................................................................................................................................8REFERERNCES..............................................................................................................................9
INTRODUCTIONIn the present time, travel and tourism as well as hospitality industry are growing anddeveloping at a fast pace. Main reason behind this is that most of the people prefer to travel atseveral places. At the same time, they focus to stay at hotels and resorts. Travel and tourismindustry provides various services which are designed according to customer's requirements.Hotels and resorts are paves where travellers wish to stay, eat and drink as per their choices. Inthis, with the help of travel and tourism organisations, traveller comes to visit at new places andin this, tour operators also provide accommodation facilities. Main motive of both the industry isto meet the requirements and expectations of customers. The present research report helps inunderstanding the concept of hospitality provision in travel and tourism sector. For this purpose,Thomas Cook Group, a tour operator is taken into consideration. This report also evaluates therole of hospitality industry within the travel and tourism sector and impact of integration withinhospitality industry. Further, it helps in understanding that how to plan the development ofhospitality business.Company background of Thomas Cook GroupTo understand the concept of selected topic, Thomas cook group tour operator is selected.This is a public limited company which delivers diversified services to the customers. Mainmotive of cited firm is to offer high quality services to customers in reasonable prices. Thiscompany is well known for leisure travel and its journey started in 1841 (About Thomas Cook,2015). This travel company was founded in 2007 and it operates in both the hospitality andtourism industry. Headquarter of cited company is in Cambridgeshire, England. In addition,products of Thomas Cook Group are package holidays, cruise lines, hotels and resorts as well ascharter and passenger airlines. Cited firm is providing their services to 23 million customers. Inaddition to this, their core group values are defined below as:Succeed as one teamDeliver for our customersEngage each otherDrive for resultsAct with integrityBy following all these values, employees provide their best services to increase theproductivity of cited organisation.1
This company deals with several tour operators and charter airlines which are situated inthe United Kingdom. This company is considered as the best leading leisure travel group acrossthe world in 2015. Thomas Cook is handled by approximately 21,815 employees and also listedin London Stock Exchange. Their main motive is to enhance the customer experience in terms oftravel and accommodation facilities. Their core values are based on three components such astrust, innovation and personalisation (Thomas Cook History, 2014).TASK 11.1 Scope and scale of hospitality industry within travel and tourism sector and role of hospitalityindustry within the travel and tourism sectorBoth the travel and tourism as well as hospitality sector provide wide range of services totheir customers as well as travellers. In order to deliver comfort facilities to all the travellers,Thomas Cook provides various kinds of services which are related to food and beverages,accommodations, adventures events, holiday tour packages, airlines etc. All these services aredesigned according to requirements and expectations of various travellers.Scope and roles of hospitality industry within travel and tourism sectorIn the present time, both the sectors have gained much importance and lots of businessacross the world. Every person desires to travel from one place to another with the purpose ofbusiness meetings, family reunion, holiday fun and to celebrate especial occasions. There areseveral reasons present which influence people to visit and experience the beauty of new place(Alexander, 2007). It is important for both the sectors to meet and fulfil the expectations as wellas needs of customers according to set standards in respect to quality of services. So, it is clearthat customer satisfaction is the foremost aim of both the sectors (Dickinson and Mika, 2013).2
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