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The Concept of International Marketing Prada

   

Added on  2020-01-21

10 Pages3254 Words52 Views
Economics
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International Marketing
The Concept of International Marketing Prada_1

Table of ContentsINTRODUCTION ..........................................................................................................................1Critical analysis of globalization advantages and disadvantages................................................1Analysis of relevant environmental factors which affects the international expansion ofPRADA.......................................................................................................................................3Critical analysis of competitive advantage of PRADA with the fashion industry internationalcompetition..................................................................................................................................4CONCLUSION/ INSIGHTS...........................................................................................................6REFERENCES................................................................................................................................7
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INTRODUCTION In today's context, international marketing refers to the applications of marketingorientation and marketing capabilities into the boundaries of the other countries. Internationalmarketing is an aspect which helps organization to expand its business dimensions within theboundaries of other nation (Paliwoda and Thomas, 2013). Business unit adopts internationalmarketing perspective in order to generate profit out of the operations which are carried out tomake goods and services available to the customers. This aspect helps commercial entities toexpand their business activities in the internal market. Over the larger perspective, it can bestated that international marketing provides organization to cater larger customer base and makedirect flow of goods as well as services to the final customers. Different operations are carriedout by the management of company to market its product and services in order to position itselfin the international market. It comprises of various aspects that need to be considered by theorganization to cater larger customer base whose requirement can be fulfilled through marketingof product and services in the global market (Caro and Martínez-de-Albéniz, 2015.).PRADA is a well-known brand in the fashion industry and it is holding premium marketpositioning in the Italian market. It is the brand which focuses over the lifestyle need of thetargeted groups of customers. PRADA is among those Italian accessories firms which havevarious similarities but also have striking differences that make the particular brand uniquefrom all the other brands available in the market place. Product range of PRADA is verydistinctive and has a very creative vision to deliver better offering to the customers. It caters thelarger market segment as it is recognized as a well-known brand among all. Goods which aretraded by PRADA fall into the category of luxury goods and are appropriate as per the lifestyleof people to which they are rendering.Critical analysis of globalization advantages and disadvantagesGlobalization is the perspective which helps organization to achieve the wants ofcustomers and meet them in an advance form. As market is growing over a wider scale, all thechanges within the work performance of PRADA need to be summed up in order to serve largercustomer groups (Cortez,2012). It is the perspective which integrates the entire process to drivemarket forces and achieve greater position in the international market. Besides this, globalizationis associated with the greater advantage and disadvantage for the business unit to serve theexpansion purpose within the international boundaries.1
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