logo

MARKETING TABLE OF CONTENTS TASK 13

   

Added on  2020-01-28

10 Pages2866 Words137 Views
MARKETING

TABLE OF CONTENTSTASK 1............................................................................................................................................31.1 Concept of marketing for relevant service industry .............................................................31.3 Relevance of consumer market ............................................................................................41.4 Rationale for developing different market segment .............................................................4TASK 2............................................................................................................................................52.1 Importance of components of marketing mix ......................................................................5TASK 3............................................................................................................................................63.1 Role of promotional selling ..................................................................................................63.2 Advertising campaign for services .......................................................................................73.3 Roles which sales promotion and public relations play in the promotional efforts .............8REFERENCES.................................................................................................................................9

TASK 11.1 Concept of marketing for relevant service industry Kentucky Fried Chicken (KFC) is a fast food chain of fried chicken and other products. Itis also the second largest restaurant chain because it has its restaurants in more than 20,000locations in 123 different countries. The major products offered by the company are friedchicken, sandwiches, wraps, French fries and different other products. Mentioned firm also hasstrength of large number of employees who are giving their productive services throughout theglobe (Berinsky, Huber and Lenz, 2012). Cited firm majorly emphasize on giving their customera great experience with their food products so that they customer become a loyal customer for thefirm. Moreover, KFC also has various outlets in different places in UK which is satisfyingcustomers needs effectively.Marketing can be defined as a concept which is used to describe communication betweenthe customers. With the help of it, the firm will be able to increase the value of their products.Further, by attracting more of customers towards the same, the organization will be able toenhance their revenue, profits and brand image in an effective manner. The major techniqueswhich are used in marketing involve selecting a target market with the help of market analysisand market segmentation.Further, the major purpose of organisation is to retain their customer base and satisfythem with their existing and new products. Firm is facing stiff competition from its major rivalMcDonald's who is ahead in this fast food business (Wang, Chen and Chen, 2012). Thus,increasing the customer base will lead in developing goodwill which will help KFC in gainingcompetitive edge in the coming time period. Further, it is also found that the cost of attractingnew customers is generally 6 times higher as compared to cost of retaining their existing ones.Further, traditional marketing concept does not seem like to give venture that much of success inthis competitive atmosphereFurther, it is also necessary for skilled team of KFC to evaluate the present market trends.Effective feedback needs to be taken from the customers to know their perception that what theyare in need off. By taking their suggestion into consideration, firm can focus on producing thesame to attract more customers towards the product (Principles of Marketing, 2015).

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Strategic Marketing Plan for KFC
|13
|3489
|86

Introduction to Business and Management
|13
|2515
|55

Strategic Approaches of KFC and McDonald’s for Expanding Business in China and India
|7
|1267
|189

Business Health Check Assignment - KFC
|12
|3536
|499

Consumer Behavior and Marketing Psychology
|11
|2976
|4

Strategic Marketing: KFC Analysis
|21
|1653
|93