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Concept of Marketing Mix Assignment

   

Added on  2020-04-07

4 Pages755 Words56 Views
Running head: MARKETING MANAGEMENTMarketing ManagementName of the StudentName of the UniversityAuthor’s note

1MARKETING MANAGEMENTMarketing mix is the set of aspects in an organization that is used as an instrument topromote the products or services that are offered by the company these aspects are under thecontrol of the company and can be manipulated by the management of the company. Accordingto the traditional concept of marketing mix there are 4 Ps namely: product, price, place andpromotion. According to the modern concept there are much more aspects added to the theory:physical environment, process and people are the new addition to the concept (Huang andSarigöllü 2014).William blue institute of hospitality management offers full time bachelor’s degrees andskill development courses in various hospitality sectors such as event management, tourism,culinary, commercial cookery, English. It is regarded as one of Australia’s leading and reputedinstitute recognized by the Torrens University. The idea of marketing is to reach andcommunicate effectively with the target market of the product or service.Product: the service that the college offers is more than just a degree in the sector it is anexposure to meet relevant people from the industry to help build and develop skill sets in order toexcel in the field of hospitality. The college offers a wide range of facilities to the studentsenrolled like workshops, internships in the industry’s best options available. William BlueDinning is an affordable and high quality food restaurant that is run by the students of theinstitute, practical learning experience is the best way to gain insight and knowledge about anyindustry. Hospitality is an industry that is better known in the practical arena than theoretically.The college also offers placement to the students in the desired industry (Hanssens et al. 2014). Price: The course fee is reasonable and nominal and is at par with the standard of the fees. Thecourse is customizable according to the requirements of the student and the qualities of the

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