Marketing Mix of Ge Appliances - PDF

MARKETING

Table of Contents
EXECUTIVE SUMMARY.............................................................................................................3
INTRODUCTION...........................................................................................................................3
Environmental Analysis..............................................................................................................3
Marketing Objectives..................................................................................................................5
Marketing Strategy......................................................................................................................6
Marketing Mix ...........................................................................................................................7
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................11

EXECUTIVE SUMMARY
From the above discussion I have observed that any company whether it is G.E appliance
or any other company it is very important to do marketing and such marketing shall be conducted
very carefully. It has been further observed by me in the above discussion that 4s of marketing
mix plays a vital role. It is very important for G.E appliances while launching any new product in
the market to understand that price is one of the important factor to be considered by the
company besides that Place, Product and promotions are another factor which will effect
marketing for product. It is very important for the company to understand the internal
environment which can be analysed by the application of SWOT. By such analyzation a
company shall be able to understand its weakness and threats by which it became an easy job for
the organisation to incurred profits for the company.
INTRODUCTION
The concept of marketing mix is a well blended mixture of the components which are
liable in creating the picture of a well developed and successful business organization. The
concept is more concerned with the research to be carried for the needs and wants of the
consumers and then providing the products and the services accordingly. These principles help a
corporation in the maintenance of a sense of discipline and provides well formatted structure of
blue print for all the operational activities to be carried out in an organization. The present
scenario is focused on GE appliances which is one of the well established brand in various sector
as the company is diversified in the context of the products and businesses. The below carried
out analysis is based on the environmental analysis which has been carried out on the internal
viz. Strength and weaknesses and external viz. opportunities and threats. Moreover the
marketing objectives of company has been explained and also the marketing mixes has been
elaborated.
Environmental Analysis
GE appliances is a international private company in USA . It deals in all appliances
products like kitchen appliances,refrigerators,dishwashers etc.. It is numbered in the globally top
fifth rank in the Dishwasher and large cooking appliances. GE appliances deals in the
monopolistic market where there are many numbers of buyer and sellers. There are so many
competitors of GE appliances e.g. Samsung, Philips etc.. In appliances market every company

sold same products but they differ from the size, quantity, quality, warranty period, prices etc.
Now we will discuss SWOT analysis of the company (Palmatier, R.W., and et.al., 2009). Here,
S- Strength, W- weakness, O- opportunity, T- threats. Strength and weakness are the internal
factors of the organisation. Opportunities and threats are the external factors for the organisation
which is very complicated for the company to know these factors. Now, SWOT analysis of GE
appliances are as:
Strengths:
1. This company works in a team groups or individual and works are allocated to the each
employees so that work can be done on time.
2. Reasonable prices of the appliances so that customer can easily afford to buy.
3. It provide new innovation products on time to time according to the generation changes.
4. It provides the quality procedure and process so that customer can easily understand
about the product.
5. The company take care of their employees on time to time and motivates them to
complete the work on time (Verhoef and Leeflang, 2009).
Weakness:
1. Sometimes prices go high for the customers to purchase the product and customers shifts to
other product of the company to purchase.
2. Every year the sales revenue decreases or increases. In other words, every year sales revenue
does not increases.
3. It sometimes does not manufacture those products which are in the habits of the consumers.
4. It has a complain regarding the poor quality of goods and services which may damage its
reputation in the market.
5. The store of the GE appliances are not properly allocated so some customers don't know about
that GE appliances products are their or not.
6. In GE appliances there is no perfect market expertise to advertise the product in the
market (Shiv, Carmon and Ariely, 2005).
7. In team work it does not provide proper training to the employee's to sale the products.
8. Sometimes it cannot adjust with the rules and regulations changes by the company.
Opportunities:
1. To develop the market expertise so that customers should know about their products.