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Concept of Personal Branding

   

Added on  2020-02-18

8 Pages2023 Words47 Views
Leadership ManagementProfessional DevelopmentMarketing
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Running head: PERSONAL BRANDINGPersonal BrandingName of the student:Name of the University:Author Note:
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1PERSONAL BRANDINGPersonal branding could be defined as the concept of marketing oneself. Personalbranding is not a new concept as Tom Peters used it for the first time in 1990 (McCorkle andPayan, 2017). Personal branding highlights promotion of one's career and the skills that theperson wants to exhibit to be more employable. This concept is similar to the branding ofany product or services that is seen in case of business organisations (McCorkle and Payan,2017). This assignment highlight the personal branding of one’s careers along with the skillsand requirements that are needed to be suitably employed in large organisations based on theskills that a person has. After my graduation, I would like to pursue the career of a software engineer. This isbecause I have studied Bachelor of technology in computer science and the best possiblecareer that I have in this field is being a software engineer. With the advancement in thedigitalization and technology, asoftware engineer is a requirement for all large businessorganisations in order to develop and maintain the online business and the technologies thatincorporate (Campelo et al. 2014). In order to be a software engineer there are various skillsthat I need to possess. One of the basic skills that I have is a sound knowledge aboutcomputers and computer related technology. I have studied various computer sciencesubjects in my graduation and have expertise knowledge in various programming languages.The programming languages that I am well equipped in includes C, C++,Java, Python, CSharp, Dot Netand have adequate knowledge in scripting languages such as JavaScript andHTMLI have adequate knowledge of computer networks and the working of Internet.Computer database, DBMS is also one of my basic skills. Having these skills, are the basicrequirements of being a software engineer. With the advancement in technology softwareengineersare in high demand in various business organisation (Tuškej et al., 2013). Alongwith the technical skills, I have various professional skills as well. These include effective
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2PERSONAL BRANDINGtime management, hard working, and leadership qualities continuous development plan. Ihave proficiency in various communicating languages that helps me to be employable indifferent countries. The time management skills that I have are useful in my professionalcareer. This is because in professional life multi tasking is essential. Multitasking demandseffective time management skills, which will be helpful for me to ensure I am able to domultiple tasks at one time. Working hard along with working smart is the requirement of thecurrent professional world (Turri et al., 2013). Hard work without any smartness is not useful(Dessart et al., 2016). With smart work, I will be able to complete the task given to me inshort span of time with less effort. The diligence with which I work is essential for beingsuccessful in my professional career. In order to ensure personal branding is effectively conducted it is essential todemonstrate the skills in the areas in which I am expert. Demonstration of skills that are nottrue might result in lack of reliability of my personal branding (Resnick et al., 2016). Themain aim of personal branding is to highlight the skills that I possess in order to be moreemployable. It is important that I demonstrate various personal professional as well astechnical skills and enhance them continuously to become more employment in largebusiness organisations of my domain.Personal branding demands publishing the skills at the right places. Social media andprofessional network are the best places to publish my skills and that promote personalbranding (Vallas and Cummins, 2015). Social networking sites and professional network thatare not much visited should not be chosen for publishing my skills (McCorkle and Payan,2017). It is essential that I highlight some special skills that make me different from theothers, who also want to pursue a career of a software engineer (Dinnie, 2015). Along withthe technical skills, I have to develop an exhibit my communication skills, leadership skills,
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