Personal Branding for Career Success

This assignment analyzes the crucial role of personal branding in shaping a successful career, particularly for new graduates entering the job market. It highlights how personal branding enables individuals to effectively showcase their skills and traits through platforms like social media and professional networks. The assignment emphasizes the importance of authenticity and genuineness in personal branding, as well as its impact on attracting potential employers and navigating career paths.

Running head: PERSONAL BRANDING
Personal Branding
Name of the student:
Name of the University:
Author Note:

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PERSONAL BRANDING
Personal branding could be defined as the concept of marketing oneself. Personal
branding is not a new concept as Tom Peters used it for the first time in 1990 (McCorkle and
Payan, 2017). Personal branding highlights promotion of one's career and the skills that the
person wants to exhibit to be more employable. This concept is similar to the branding of
any product or services that is seen in case of business organisations (McCorkle and Payan,
2017). This assignment highlight the personal branding of one’s careers along with the skills
and requirements that are needed to be suitably employed in large organisations based on the
skills that a person has.
After my graduation, I would like to pursue the career of a software engineer. This is
because I have studied Bachelor of technology in computer science and the best possible
career that I have in this field is being a software engineer. With the advancement in the
digitalization and technology, a software engineer is a requirement for all large business
organisations in order to develop and maintain the online business and the technologies that
incorporate (Campelo et al. 2014). In order to be a software engineer there are various skills
that I need to possess. One of the basic skills that I have is a sound knowledge about
computers and computer related technology. I have studied various computer science
subjects in my graduation and have expertise knowledge in various programming languages.
The programming languages that I am well equipped in includes C, C++, Java, Python, C
Sharp, Dot Net and have adequate knowledge in scripting languages such as JavaScript and
HTML
I have adequate knowledge of computer networks and the working of Internet.
Computer database, DBMS is also one of my basic skills. Having these skills, are the basic
requirements of being a software engineer. With the advancement in technology software
engineers are in high demand in various business organisation (Tuškej et al., 2013). Along
with the technical skills, I have various professional skills as well. These include effective

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time management, hard working, and leadership qualities continuous development plan. I
have proficiency in various communicating languages that helps me to be employable in
different countries. The time management skills that I have are useful in my professional
career. This is because in professional life multi tasking is essential. Multitasking demands
effective time management skills, which will be helpful for me to ensure I am able to do
multiple tasks at one time. Working hard along with working smart is the requirement of the
current professional world (Turri et al., 2013). Hard work without any smartness is not useful
(Dessart et al., 2016). With smart work, I will be able to complete the task given to me in
short span of time with less effort. The diligence with which I work is essential for being
successful in my professional career.
In order to ensure personal branding is effectively conducted it is essential to
demonstrate the skills in the areas in which I am expert. Demonstration of skills that are not
true might result in lack of reliability of my personal branding (Resnick et al., 2016). The
main aim of personal branding is to highlight the skills that I possess in order to be more
employable. It is important that I demonstrate various personal professional as well as
technical skills and enhance them continuously to become more employment in large
business organisations of my domain.
Personal branding demands publishing the skills at the right places. Social media and
professional network are the best places to publish my skills and that promote personal
branding (Vallas and Cummins, 2015). Social networking sites and professional network that
are not much visited should not be chosen for publishing my skills (McCorkle and Payan,
2017). It is essential that I highlight some special skills that make me different from the
others, who also want to pursue a career of a software engineer (Dinnie, 2015). Along with
the technical skills, I have to develop an exhibit my communication skills, leadership skills,

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and time management skills, patience and hard work, which will help me, stand out in the
crowd.
The effectiveness of personal branding lies in the place where the skills are being
published. Branding me in a social media that is not visited by the influential people of the
professional world will result in ineffective personal branding (McCorkle and Payan, 2017).
Social media platforms that I should use to promote my career ensure effective personal
branding includes the top job portals of Australia. This includes Seek, gum tree, my career
job seeker. Along with these professional portals, personal branding could be carried out
using the social networking sites such as Facebook and Twitter as well. It is important to
have a strong contact with people who are influential in the professional world in order to
enhance chances of being employable.
I can initiate personal branding through Seek. This is because it is one of it is one of
the best career portals offered by the Australian professional world. The top recruiters of
Australia visit use this portal on a regular basis in order to search for the most eligible
candidate who will be able to successfully achieve organisational goals.
Moreover, the top recruiters of Australia post the new job opening in this career
portal. Therefore, I can make my career visible to the top recruiters of Australia thus helping
myself to become more eligible for being recruited as a software engineer in one of the best
business organisations of Australia. Another platform that I can use for personal branding is
a social networking site such as Facebook. This is one of the most visited social networking
sites in the world (McCorkle and Payan, 2017). There are recruiters and professional people
also have their own pages in Facebook and candidates can post a profile. This is an important
platform of being visible to the eminent personalities of the professional world making
myself prone to be employed as a Software Engineer.

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After setting up a profile in Seek, I have seen remarkable responses from the people
of the professional world. Various recruiters have contacted me regarding the job openings
that they have in their companies. I have been interviewed by various organisations who
have found my profile in the job portal. The responses that I got ensures that my personal
branding was a major success with one of the most visited job portals of Australia. Before I
published my profile in the job portal, I ensured that my profile was peer reviews by friends
and colleagues. The suggestions that has given to me as a part of the peer review was
accepted by me and I change my profile according to their suggestions. While some of the
reviewers said that my profile reflective overconfidence, some of them said I lacked some
skills at makes me different from the others. Thus, after changing my profile a number of
times I successfully posted it at Seek, one of the top job portals of Australia does
incorporating effective personal branding.
Another essential criterion of having personal branding is being active on the job
portals where my profile has been published (Freling and Forbes, 2013). This is because the
recruiters track the daily activities of the candidates and open judge them by the last time they
were active. If a potential candidate is seem to be active on a job portal a month before, then
the recruiters often conclude that the candidate is not suitable for been chosen for a job
opening, since he might not be keen. However if a candidate it seems to visit the job portal
few hours ago, it shows the keenness, of the candidate to seek employment.
Personal branding has a key role to play in enhancing the career of a person especially
fresh graduate seeking employment for the first time. Personal branding helps in
identification of the skills and the traits in a person, who is looking for employment. Various
social platforms such as social media or professional network could be used for personal
branding. It is important that the skills that are published in the social media out the
professional network sites be genuine and authentic (Davis et al., 2014). Display of skills

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that are not genuine might result in hamper of the career. Personal branding could be
compared to the branding of products and services that businesses do in order to sell their
products. Personal branding highlights positives and the strengths in a person, thus helping
the person to become employable and choose a suitable career for himself. Personal
branding is more important than the fear of a person since effective personal branding mark
the beginning of an effective career. Thus, it could be concluded that the personal branding
has a major role to play and ensures that the career path of an individual is made easier with
personal branding.

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References
Campelo, A., Aitken, R., Thyne, M. and Gnoth, J., 2014. Sense of place: The importance for
destination branding. Journal of Travel Research, 53(2), pp.154-166.
Davis, R., Piven, I. and Breazeale, M., 2014. Conceptualizing the brand in social media
community: The five sources model. Journal of retailing and consumer services, 21(4),
pp.468-481.
Dessart, L., Veloutsou, C. and Morgan-Thomas, A., 2015. Consumer engagement in online
brand communities: a social media perspective. Journal of Product & Brand
Management, 24(1), pp.28-42.
Dinnie, K., 2015. Nation branding: Concepts, issues, practice. Routledge.
Freling, T.H. and Forbes, L.P., 2013. An empirical analysis of the brand personality
effect. Journal of Product & Brand Management.
McCorkle, D. and Payan, J., 2017. Using Twitter in the Marketing and Advertising
Classroom to Develop Skills for Social Media Marketing and Personal Branding. Journal of
Advertising Education, 21(1), p.33.
Resnick, S.M., Cheng, R., Simpson, M. and Lourenço, F., 2016. Marketing in SMEs: a “4Ps”
self-branding model. International Journal of Entrepreneurial Behavior & Research, 22(1),
pp.155-174.
Turri, A.M., Smith, K.H. and Kemp, E., 2013. Developing affective brand commitment
through social media. Journal of Electronic Commerce Research, 14(3), p.201.
Tuškej, U., Golob, U. and Podnar, K., 2013. The role of consumer–brand identification in
building brand relationships. Journal of business research, 66(1), pp.53-59.

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Vallas, S.P. and Cummins, E.R., 2015. Personal branding and identity norms in the popular
business press: Enterprise culture in an age of precarity. Organization Studies, 36(3), pp.293-
319.