Comprehensive Report on Smart Televisions: Features and Issues

This report provides a comprehensive analysis of smart televisions, starting with an introduction to their features and benefits. It delves into Porter's five forces and generic competitive strategies, illustrating their application in the smart TV market. The report then explores the best applications available for smart televisions, including streaming services and music platforms. A significant portion is dedicated to discussing the privacy and security challenges associated with smart TVs, such as data sharing risks and potential vulnerabilities. The report concludes by summarizing the key aspects of smart televisions, offering insights into their market dynamics and technological considerations. This report is a valuable resource for understanding the multifaceted nature of smart television technology and its implications.

Running head: SMART TELEVISIONS
Smart Televisions
Name of the Student
Name of the University
Author’s Note:

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Table of Contents
Introduction......................................................................................................................................2
Discussion on Porter’s Competitive Forces and Generic Strategies...............................................2
Choosing Best Apps for Smart Televisions.....................................................................................4
Discussion on Privacy Issues with Smart Televisions.....................................................................5
Discussion on Security Issues with Smart Televisions and Data Sharing.......................................5
Summary of the Report....................................................................................................................6
REFERENCE LIST.........................................................................................................................7

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Introduction
A smart television is a hybrid TV with the all the features of a television set including an
integrated connection of Internet and interactional features of Web 2.0. It is a convergence of
technology between flat screen television, set top boxes and computer systems (Chang and Liu
2014). There are several benefits of smart TV like any individual can watch whatever they want
in any time, can search anything with the help of Internet, can control the operations with mobile
control and many more.
The following report outlines a brief description on the concept of smart television (Lee
et al. 2014). The aim of this report is to know about the benefits, features, strategies, privacy and
security issues related to smart television. The report finally summarizes all the important
features in the final part.
Discussion on Porter’s Competitive Forces and Generic Strategies
The five forces of Porter comprises of all the forces that are close to an organization for
affecting the ability of that company for serving their customers and make profit (E. Dobbs
2014). The five forces of Porter are as follows:
i) Threat of New Entrants: When an organization enters into an existing market, there is
a high risk that it cannot make its position in that market (Lee et al. 2013). The existing
organizations are barriers to that new company as they are already leading the market.
ii) Threat of Substitutes: There is always a threat or risk of the substitute organizations,
who are selling same products.

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iii) Bargaining Power of Customers: The customers have the capability to keep an
organization under intense pressure and this affects the sensitivity of the customers for changing
price.
iv) Bargaining Power of Suppliers: Suppliers supply the raw materials, labor, services,
and necessary components to an organization (Taehyeong, Sangki and Im 2015). They are
sources of power for the organization when substitutes are present in the market.
v) Industry Rivalry: For several organizations, this particular force of industry rivalry
determines the competitiveness of that industry (Porter and Heppelmann 2014). The major
factors include sustaining competitive advantage through innovative ideas, powerful strategies
for competition and competitiveness between the offline and online industries.
Smart televisions have acquired the entire market according to the five forces of Porter.
They are giving intense competition to the existing industries (E. Dobbs 2014). As this is the
combination of both television and computer system, it is accepted by all customers.
Porter’s generic competitive strategies helps to understand how a particular organization
pursues its competitive advantage for the scope of market acquisition. There are three generic
strategies that help to understand this concept (Vishwakarma and Kapoor 2017). An
organization selects to pursue any one of the of the competitive advantages, either by separating
itself with the customer needs and requirements or by lowering the overall costs than the other
organizations. The organization further selects any one type of scope either by offering the
product in all market segments or to specific market segments. According to Porter, the strategy
either targets the focus, differentiation and cost leadership (Shangliang, Liu and Liang 2014).
These are considered as the three generic strategies of Porter.

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Home entertainment is the type of entertainment that is present in home by any video or
audio devices. Smart televisions are considered to be one of the best home entertainment ever. It
consists of the features of television and computer systems (Lee et al. 2014). Porter’s generic
strategies claim that the market either targets the focus, differentiation and cost leadership. Smart
televisions are getting the strategic advantages due to their innovative strategies. Moreover, they
are targeting all the segments of market.
Choosing Best Apps for Smart Televisions
The major benefit of smart televisions is that these come with several applications which
offer the similar aspects on tablets, smart phones, computer systems. These include social
networking, live video streaming, music streaming and browsing of Internet (Shangliang, Liu
and Liang 2014). The Smart Central 3.0 application platform chooses or selects the best
applications for smart televisions. They are several applications for smart television. They are as
follows:
i) Google Play Music
ii) Amazon Prime Video
iii) Netflix
iv) Hulu
v) MX Player
vi) Pandora Music
vii) Spotify

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viii) Plex.
These applications are considered to be the best applications for a smart television. Some
of them are expensive, however, once installed they provide the best quality.
Discussion on Privacy Issues with Smart Televisions
Smart televisions are the combinations of computer systems and television systems.
Since, these are enabled with Internet connection, there is always a chance that hackers or
intruders are spying on the users (Lee et al. 2013). There are several privacy issues. The privacy
policies of smart televisions mainly collect the voice commands for improving the performance
of the smart television. A third party service is utilized in the television set that converts speech
to text. This is the most vulnerable area for a smart TV. Encryption of the message hides the
content (Shangliang, Liu and Liang 2014). However, this feature is absent in smart television and
thus it has privacy issues and problems within it.
Discussion on Security Issues with Smart Televisions and Data Sharing
Any device enabled with technology has the tendency to be breached easily. Smart
televisions are not different from this (Porter and Heppelmann 2014). This television even does
the job as a computer system. The user does all the work through this smart television and thus
deals with all vulnerable security risks and threats. These risks and threats occur when the user
opens an application from the smart television. The intruder or the hacker gets easy access to his
television and enters into the system. The risks that are common include the Denial of Service,
identity theft, snooping, sniffing and many more (Vishwakarma and Kapoor 2017). Moreover,

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the moment the user shares any data through an application, the hacker gets the data and can
intercept it easily.
Summary of the Report
Therefore, from the above report, it can be concluded that, a smart television is a hybrid
TV with the all the features of a television set including an integrated connection of Internet and
interactional features of Web 2.0. It is a convergence of technology between flat screen
television, set top boxes and computer systems. The report helps to understand the benefits,
features, strategies, privacy and security issues related to smart television.

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REFERENCE LIST
Chang, W.H. and Liu, C.Y., Flexiworld Technologies, Inc., 2014. Smart television system having
methods or means for accessing paid or subscribed digital content from the internet. U.S. Patent
8,711,408.
E. Dobbs, M., 2014. Guidelines for applying Porter's five forces framework: a set of industry
analysis templates. Competitiveness Review, 24(1), pp.32-45.
Lee, S.H., Sohn, M.K., Kim, D.J., Kim, B. and Kim, H., 2013, January. Smart TV interaction
system using face and hand gesture recognition. In Consumer Electronics (ICCE), 2013 IEEE
International Conference on (pp. 173-174). IEEE.
Lee, W.O., Kim, Y.G., Shin, K.Y., Nguyen, D.T., Kim, K.W., Park, K.R. and Oh, C.I., 2014.
New method for face gaze detection in smart television. Optical Engineering, 53(5), pp.053104-
053104.
Porter, M.E. and Heppelmann, J.E., 2014. How smart, connected products are transforming
competition. Harvard Business Review, 92(11), pp.64-88.
Shangliang, C.I., Liu, J. and Liang, F., Le Shi Zhi Xin Electr4Onic Technology (Tianjin)
Limited, 2014. Instruction mode switching method and device based on smart television
interface. U.S. Patent Application 15/033,588.
Taehyeong, K.I.M., Sangki, K.I.M. and Im, S., Lg Electronics Inc., 2015. Display device and
method for controlling gesture functions using different depth ranges. U.S. Patent 9,104,239.

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Vishwakarma, D.K. and Kapoor, R., 2017. An efficient interpretation of hand gestures to control
smart interactive television. International Journal of Computational Vision and Robotics, 7(4),
pp.454-471.