Concepts of Strategic Management | Report

Running head: STRATEGIC MANAGEMENT
Strategic management
Name of student
Name of University
Author note

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STRATEGIC MANAGEMENT
Table of Contents
Introduction................................................................................................................................3
Mission, vision and values of BACHI Barcelona......................................................................3
Internal analysis.........................................................................................................................4
BACHI Barcelona VRIO analysis.............................................................................................5
External analysis........................................................................................................................8
Analysis of the 5 Porters forces.................................................................................................9
Strategies based on SWOT.......................................................................................................13
Balanced scorecard...................................................................................................................14
Cost leadership strategy...........................................................................................................16
Differentiation strategy............................................................................................................17
Focus strategy...........................................................................................................................17
References................................................................................................................................17

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STRATEGIC MANAGEMENT
Introduction
The report is prepared to discuss about the various concepts of strategic management
considering the business organisation named BACHI Barcelona in Barcelona, Spain. The
topic will highlight the important of various strengths, which will be possible with the help of
analysing the internal and external environment and also by conducting the Porter’s five
forces analysis. The SWOT analysis will enable assessment of strengths, weaknesses,
opportunities and threats, furthermore, ensure remaining competitive within the business
environment as well.
Mission, vision and values of BACHI Barcelona
The mission statement of the organisation, i.e., BACHI Barcelona is to manufacture
and produce the world class products and services that are of excellent quality and can allow
the organisation to gain competitive advantage in business. The company’s mission statement
is also aligned with the goals of delivering the best products, furthermore, promote the
empowerment of employees and also reach the highest level of efficiency, integrity and
honesty in business [1].
The vision of the organisation is to manufacture the products and services that are
comparable to the nation as well as internationals standards while remaining customer
focused through continuous innovation and remain competitive with the delivery of best
quality products and services.
The organisational values include satisfaction among the customers, superior
performance quality, remaining passionate about excellence, providing a safe workplace and
promote healthy working environment and contribute to the protection of environment and
benefiting the community as a whole [1].

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STRATEGIC MANAGEMENT
Internal analysis
The attainment of competitive advantage in business represents the organisational
capability to perform in such a manner that the competitors cannot match against the
company and it can easily generate higher revenue when compared to the other companies
within the industry. One of the most important benefits is that BACHI Barcelona has
managed to contribute to the perceived benefits, which has helped in targeting the markets
easily and made it difficult for the competitors within the industry as well to imitate or bring
similar kinds of products and services in the market [2] .
BACHI Barcelona has maintained a strong brand image and name, because of which,
there is presence of a broader customer base, due to which, products and services are sold all
over the world while the reduction of long term costs has also created significant advantage
for the business. The delivery of products and services online has further favoured the
company’s ability to influence the customers by allowing them to make purchase online,
which is quite convenient and easy while at the same time, allowed the company to set
competitive prices so as to match the competition within the industry.
Regarding the competitors in business, BACHI Barcelona has experienced some
major competitive disadvantages too such as the higher costs associated with the management
of online website while the high skills and knowledge required to manage and promote the
online business required huge amount of efforts as well. Moreover, as the company is solely
based on online business and delivery of products and services, so in case the website
experience some problem, then the buying and selling of products might be a daunting task as
well. Due to online business management, the customers might fail to place repeated orders
in case they do not have any personal contacts provided [3]. Another major competitive
disadvantage could be the online fraud activities, which might also result in losing money as
well as payment related issues experienced while buying the products online.