Concept of SWOT Analysis | Report

SWOT Analysis

MANAGEMENT 1
SWOT Analysis
It is a strategic management planning technique that helps to identify strength,
weaknesses, opportunity and threat of the organization. Strength and weaknesses are the internal
factors and opportunity and threat are the external factors as these helps to examine the internal
and external environment of the organization (Gürel & Tat, 2017). The SWOT Analysis tool is
implemented on Tropicana:
Strength: Strength defines major factors of the organization that helps to attain the competitive
advantage in the market. Strength factors of Tropicana are given below:
 Tropicana has high brand image in the market that helps to operate the business smoothly
and effectively in the market. Apart from the brand image, the company also has its
different position in the market (Tropicana, 2019).
 The company has the long term experience in the market such as it is a 60 years old band
that successful operates the business (Mind Tools, 2019). Experience makes the company
profile more appropriate that helps to attain the success in business.
 Tropicana operates the business at the global level in order to grasp the high market share
in the market. It operates the business in 60 countries and still it is continuously growing
or focusing on geographical expansion (Tropicana, 2019).
 The distribution process of the company is also strong as it delivers its services across the
world with the help of its different suppliers and distribution channels. The product of
Tropicana requires attention during the distribution process as it directly affected from
the environment (Phadermrod, Crowder, & Wills, 2019).