Concepts and Innovation in Hospitality

This document discusses the concept and different sources of innovation in the hospitality industry. It explores the importance of innovation to business performance and analyzes the factors driving innovation. It also reviews a range of different innovative concepts and approaches. The document is relevant to the subject of hospitality and is suitable for students studying courses related to hospitality management.

Concepts and Innovation in
Hospitality

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
P1. Discuss the concept and different sources of innovation.......................................................3
P2. Explore the importance of innovation to business performance...........................................5
TASK 2............................................................................................................................................6
P3. Analyse the factors driving innovation..................................................................................6
TASK 3............................................................................................................................................6
P4. Review the range of different innovative concepts and approaches .....................................6
TASK 4............................................................................................................................................7
Covered in PPT............................................................................................................................7
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
Innovation refers to the creation reasonable adjustments and changes in the as of now
existed item and administration so as to work together by the new style. By considering the
business associations the development need to remember the conspicuous idea of progress for
request to advance something in the business so as to improve their business and accomplish
appropriate deals and productivity for the organization. As far as this the point of advancement is
to get effective in the business purchase business driving the structure with full information and
instruments inside the association so as to turn out to be progressively serious inside the dynamic
business condition (Gomezelj, 2016). Consequently advancement depict the method of progress
in the contribution of the organization as it incorporate the appropriate technique that is worried
about the improvement of Idea investigation of chance testing creation advertising and
commercialisation. In order to carry forward this report The Gatorade company is considered
which is an American manufacturer and develop sports themed beverage and food products and
develop around its sports drinks. Along with this, report covers the concept, sources and
importance of innovation. It also describes various factors that drive innovation and approaches
of innovation.
TASK 1
P1. Discuss the concept and different sources of innovation
Innovation: It characterizes a strategy of presenting new thoughts that are as of now
worried about the existed items and administrations inside the organization and it conspicuously
impact the accomplishment of the organization (Horng, Tsai and Chung, 2018). As far as this
numerous variables are helpful in pushing and supporting the method of advancement including
erudition inspiration basic reasoning and uniqueness that are valuable in driving the power of
development.
Sources of innovation
Innovation is the more profound procedure that just depicts the improvement that
prompts change and makes it durable with possible effect. Regarding this, couple of wellsprings
of advancement is talked about as under:
The unexpected: Development happens inside the association at the extremely dubious
circumstance and furthermore occurs by some coincidence. In this an individual simply think of

the new thought for item which is the extensive rundown for the unforeseen advancements and
furthermore considered as the human bumbled over it. It is the case of dynamic business
condition (Horng and et. al., 2016). Along with this, the importance of innovation among the
Gatorade company inside the workers to look something significant and intriguing for the
development and improvement of organization.
Incongruities: It depicts the prerequisite of the incongruent flexibly and development
which is an endeavour to explain the current ambiguities among the individuals with respect to
advancement. For instance the well-being states of individuals are getting crushed and so as to
improve it the Gatorade company made an appropriate endeavour to take care of the issue with
respect to the medical problems by creating solid “Gatorade with smart watches” for their likely
clients. Disjointed qualities are significant considering the wellsprings of advancement which is
unmistakably loaded up with the human instinct.
Market structure: It depict the reasonable market structure that offer ascent to the odds
of development and as far as this the web crawler of Google assumes a significant job and give
unmistakable data of the overall market by dispersed over the web (Kallmuenzer, 2018). Google
made the unmistakable data accessible which is useful for the honest beverages to distinguish
and examinations the inclinations and necessity of their clients and furthermore prompts
interface all the noticeable accessible information.
Necessity: Need is the essential component of the creation and advancement as both of
the elements are create when the organization feels the reasonable necessity of development and
innovation so as to accomplish noticeable development and improvement inside the market
territory. As far as this advancement depends on the Bright thoughts of the people by thinking
about the necessities and need and furthermore devise the new items as per it.
Demographics: It depicts the appropriate market and target zone which depict the way of
life of the clients and turned into the wellspring of advancement. Thusly Gatorade company
create item as indicated by the way of life and wellbeing states of their clients by thinking about
their necessities and furthermore satisfy them thinking about the significant open doors for them.
Changing perception and new knowledge: Changing observation give the birth to the
development as it is the critical source which create as indicated by the point of view. It prompts
create critical information in regards to the market territory and find something noteworthy that
clears the advancement and change the life of clients and friends is well (Batle, Orfila-Sintes and

Moon, 2018). In this way, development can be brought into the world out with the assistance of
enthusiasm and experience and furthermore turns into a leisure activity.
P2. Explore the importance of innovation to business performance
Solve problems easily: Development is significant as it prompts take care of the conspicuous
issues by thinking of the innovative answers of the specific issues that happens inside the
business association. A large number of the occasions when Gatorade company face issue in the
running and activity of the business it leave with the assistance of appropriate advancement by
considering of the case to concoct new item. By along these lines organization can make their
item increasingly reasonable and furthermore prompts store their stock to locate the
extraordinary answer for improve their business.
Increases the productivity: Innovation is significant in light of the fact that it prompts
upgrade the efficiency of organization by concocting the adjusted and modified item for
improvement of the organization. As far as this so as to upgrade the profitability organization to
locate the new strategy so as to work more brilliant and furthermore center on the smooth out for
the advancement of the item that prompts improve the efficiency (Oskam, Dekker and
Wiegerink, 2017). For instance Gatorade company can dole out organize and screen their errand
by thinking of appropriate techniques and furthermore prompts upgrade and build up the
conspicuous requests which is suggested by their clients.
Market the business and defeat competitors: Innovation is significant inside an association
as it give inventive thoughts so as to advertise their business and make it not the same as the
group. It is relevant in the showcasing and notice of the organization and for this The Gatorade
company need to think of inventive and innovative thoughts so as to elevate their image to
accomplish unmistakable deals and benefit. When the organization build up the inventive
character in the business then it is useful so as to advertise at and build up the imaginative
promoting plan for their item as it helps in distinguishing their clients. Regardless of from this
creative thoughts and showcasing plan helps in beating the contenders and start things out inside
the market (Lub and et. al., 2016). In this way inventiveness encourages the Gatorade company
to make sense of the unmistakable advertising procedure for their protein shake which help their
business to develop and make progress.

TASK 2
P3. Analyse the factors driving innovation
There are various factors that drive innovation within the hospitality industry and it include
effective communication employees and suitable relations among the staff members. In relation
with this some factors are discussed below:
Effective marketing communication: By considering the current innovation of complete
that is “Gatorade with smart watches” that is developed by roasted worms that are beneficial for
the human body and will give suitable protein in terms of having prominent nutrition (Zopiatis
and Theocharous, 2018). In relation with this Gatorade company must have suitable marketing
techniques and also have effective communication with their customers which is useful in
increasing their sales of the protein shake and make it more famous among people.
Training of employees: In relation with this Gatorade company need to provide effective
training to their employees in order to sale their protein shake and also describe prominent
characteristics and features to their customers as it is useful in promoting their innovation within
the frequent changing business environment (Martínez-Pérez, García-Villaverde and Elche,
2016). Along with the state employees are more efficient in order to market product and
increasing sales that helps in making huge profitability for the company.
Therefore, these are some factors that help in driving innovation to become more popular
and successful within the hospitality industry.
TASK 3
P4. Review the range of different innovative concepts and approaches
Disruptive innovation: This innovation depicts enormous changes which organization does
with them so as to lead the market. For this, it incorporates propelling of new item or extending it
into new markets. Gatorade company can adopt this approach to accomplish new commercial
centre for its new “Gatorade with smart watches” so as to grow new client base and hold existing
ones with the assistance of its new thought.
Pros:
 Expand advertise zone with the assistance of new developments. Enhance current practices and make unmistakable upgrades in brief timeframe period.
Cons:

 Market zone is so serious and along these lines, organization need to make their thought
stand apart above progressively created choices. Company need to do legitimate statistical surveying so as to keep away from chance
factor.
Incremental innovation: It depicts making little and consistent improvement which gives
aggregate advantage to their organization. These advancements are just for brief timeframe as
they are not all that manageable and thought about rapidly (Chou and et. al., 2016). In this way,
this methodology is new reasonable and supportable for Gatorade company as their advancement
is for the drawn out progress and this methodology just works for brief timeframe.
Pros:
 Inspire brand dedication with steady enhancements and ensure plan of action. Helpful for organization to stay serious in the dynamic business condition.
Cons:
 It is very hard to get little changes that are just seen in the jam-packed commercial centre.
 Here, it is hard to portray the uniqueness of item.
TASK 4
Covered in PPT
CONCLUSION
By considering the preceding information, it is analysed that innovation is important in order
run the entity for the longer period of time. In term of this, it is summarized that the prominent
concept and sources of innovation that helps the company in order to launch its innovative
product within the market. Along with this, it also include various factors that helps in driving
forces of innovation and lastly develop and conceive the innovative concept that has market
potential and feasibility and also develop a pitch for innovation.

REFERENCES
Books and Journals
Gomezelj, D.O., 2016. A systematic review of research on innovation in hospitality and
tourism. International Journal of Contemporary Hospitality Management.
Horng, J.S and et. al., 2016. The role of sustainable service innovation in crafting the vision of
the hospitality industry. Sustainability, 8(3), p.223.
Kallmuenzer, A., 2018. Exploring drivers of innovation in hospitality family firms. International
Journal of Contemporary Hospitality Management.
Batle, J., Orfila-Sintes, F. and Moon, C.J., 2018. Environmental management best practices:
Towards social innovation. International Journal of Hospitality Management, 69, pp.14-
20.
Oskam, J.A., Dekker, D.M. and Wiegerink, K. eds., 2017. Innovation in hospitality education:
Anticipating the educational needs of a changing profession (Vol. 14). Springer.
Lub, X.D and et. al., 2016. The future of hotels: The Lifestyle Hub. A design-thinking approach
for developing future hospitality concepts. Journal of Vacation Marketing, 22(3), pp.249-
264.
Zopiatis, A. and Theocharous, A.L., 2018. PRAXIS: The determining element of innovation
behavior in the hospitality industry. Journal of Hospitality and Tourism Management, 35,
pp.9-16.
Martínez-Pérez, Á., García-Villaverde, P.M. and Elche, D., 2016. The mediating effect of
ambidextrous knowledge strategy between social capital and innovation of cultural
tourism clusters firms. International Journal of Contemporary Hospitality Management.
Chou, S.F and et. al., 2016. Expert concepts of sustainable service innovation in restaurants in
Taiwan. Sustainability, 8(8), p.739.
Horng, J.S., Tsai, C.Y. and Chung, Y.C., 2018, July. Expert concepts of innovation and
entrepreneurship in hotels. In 2018 Global Marketing Conference at Tokyo (pp. 815-817).