Concepts and Innovation in Hospitality

Concepts and Innovation in
Hospitality

TABLE OF CONTENT
 Executive summary
 Industry overview
 Business environment overview
 Competition
 Market research and analysis
 Description of product innovation and requirement
 Operational, technology and legal consideration
 Marketing strategy
 Financials
 Project planning schedule
 Key performance indicators
 Conclusion and recommendation

EXECUTIVE SUMMARY
Innovation enhances the chances to achieve towards the alteration and
discover new opportunities. Lansbury ensures innovation in context of best
services with the help of introduction of digitalization in their working for
their consumers in order to ease their stay at hotel premises.

INDUSTRY OVERVIEW
Lansbury is the heritage hotel which is well reputed company situated in
London and doing business activities across worldwide. The hotel provides
room services along with dine in and event services. The vision of the firm
is that with the introduction of innovative strategies, they are able to resolve
crisis situations along with a mission and objective to survive within the
market in such drastic pandemic circumstances.

BUSINESS ENVIRONMENT
OVERVIEW
 Political: In this pandemic situation the innovation regarding digitalization
of business activities helps the Lansbury to overcome various rules and
regulations that has been prepared by the government of UK in order to
control drastic situations.
 Environmental: With the introduction of digitalization, company is able to
reduce environmental impacts with energy consumption practices along
with adoption of energy efficient technologies in hotel premises.
 Social: Digitalization enhances connectivity, accessibility of trade in such
Covid-19 situation and public services that can help the Lansbury to
overcome from such circumstances.
 Technological: This innovation helps the Lansbury to modify their business
models and provide returns and worth generating opportunities to the firm.
 Economic: It also picks up the pace of economic growth and thus facilitates
more job opportunities to reduce unemployment rate.

CONTD.
 Legal: Lansbury is able to
provide their services in
complete legal format which
adds ethical business practices
towards the firm thus enhance
brand value