Concepts and Innovation in Hospitality industry in UK

Concepts and Innovation in
Hospitality industry in UK

Table of Contents
Table of Contents.............................................................................................................................2
INTRODUCTION...........................................................................................................................3
LO1..................................................................................................................................................3
P1. Define Innovation. Also list out different sources of innovation..........................................3
P2. Explore the Importance of innovation to business performance...........................................5
M1. Evaluate the contribution of innovation to business performance and analyze the benefits
that can be gained as a result.......................................................................................................7
D1. Critically evaluate the contribution of innovation to business strategy and performance to
achieve hospitality business objectives........................................................................................7
LO2..................................................................................................................................................8
P3. Analyse the factors driving innovation in the hospitality industry using a range of
organizational examples..............................................................................................................8
M2. Critically analyse the advantages and disadvantages of factors driving innovation in the
hospitality industry for meeting business objectives to maximise profit...................................10
D2. Critically evaluate how the factors driving product, service and brand innovation across a
range of organisations in the hospitality industry sustain profitability and competitive edge. .10
LO3................................................................................................................................................11
P4. Review a range of different innovative concepts and approaches that have been
implemented in the hospitality industry using specific examples.............................................11
M3. Evaluate a range of innovative concepts and approaches within the hospitality industry
using specific examples, analysing the extent to which they have added value........................12
D3. Critically evaluate the success of a range of innovative concepts and approaches adopted
by hospitality organisations.......................................................................................................12
CONCLUSION..............................................................................................................................13
REFERENCES..............................................................................................................................14

INTRODUCTION
Innovation can be defined as the process into which an entity tries to bring changes within
their product and services in order to competitive advantage from the market. In current scenario,
it has been seen that innovation is among the most crucial process within the entity for surviving
within the market. Frequent changes in product and services keeps customers or guest attracted
towards the organisation through which goals can be accomplished easily. The current report is
based on Hilton Hotel which is a multinational brand where it serves its services in different part
of the world. The entity was founded in the year 1919 which is almost 100 years back
(Kasemsap, 2017).
In this particular file, there are different topic which will be discussed which will be related
to the innovation where its meaning and importance of innovation for the business performance
will be discussed. Factors driving the concept of innovation will be focused including different
range of innovation and its approaches.
LO1
P1. Define Innovation. Also list out different sources of innovation
Innovation is explained as the concept of translating an idea or invention into a good or
service that value or for which customers will pay (Bowie, 2018). It needs to be understood that
organization must be able to do proper research related work in order to accomplish their goals
and target. It is needed to be understood that innovation is categorized into two categories which
is evolutionary innovation and revolutionary innovation (Jones, Hillier and Comfort, 2016). In
evolutionary innovation, organization tries that how they can advance their technology in order
to attain their targets at the same time revolutionary innovations is for those innovation which is
completely new and which changes the whole working pattern.
There are basically three different types of innovation which can be seen and they are
product innovation, process innovation and business model innovation. The detail description
about types of innovation has been mentioned below:
 Product Innovation: It is the type of innovation which relates with changes in product
and services which company offers to their customers. In context of Hilton Hotel, they
can introduce new services for their customers such as introducing of mobile room keys

which will enhance the security system within the premises of hotel (Witell and et. al.,
2016).
 Process Innovation: In this particular process of innovation, organization tries to bring
changes within their process of operating with customers so that effective services can be
provided. Hilton Hotel can work themselves in the area where they can provide location
based services so that customers can feel more comfortable to enjoy their services
(Brooker and Joppe, 2014).
 Business Model Innovation: It is the process of innovation into which whole of working
process is changes within the entity for attaining the targets. While talking about Hilton,
they if they will adopt this particular process of innovation process then lots of changes
are required which they must bring into the business entity (Three Types of Innovation –
Product, Process and Business Model, 2018).
In current scenario, there are number of sources through which innovation can be brought
within the entity into which management sources and non-management sources plays the most
crucial role. Below, detail description about management and non-management sources has been
discussed.
Management Sources
 Process Needs: Talking about process needs, Hilton Hotel can bring changes in their way
of working where different online services can be introduced. Also, company can plan for
the use of multiple communication channels in their process. For example: email service
can be used by employees for having conversation through which positive results can be
obtained. (Kallmuenzer, 2018)
 Service’s Needs: Some of the additional services can be provided to customers because
that is the only way through which organisation can perform effectively. In context of
Hilton Hotel, their management can add on the services like room cleaning services
which will be two times a day and many more. Laundry services are can be effective and