Concepts of Global Marketing Doc

Global Marketing

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1. Development of the global marketing concepts.......................................................................1
2. Discuss global marketing by using various resource...............................................................1
3. Real life business example which support the development of global marketing...................2
TASK 2............................................................................................................................................2
1. BRIC market and background of that country.........................................................................2
2. Potential risk of emerging BRIC market.................................................................................3
3. Trade, tariff & non-trade barriers between the UK and the choose country............................3
4. Review the economic environment..........................................................................................3
5. Advantage or disadvantage of a UK company........................................................................3
TASK 3............................................................................................................................................4
1. Real business world company with their background.............................................................4
2. Factors affecting the foreign market entry mode decision.......................................................4
TASK 4............................................................................................................................................5
1. Fashion retailer company that use franchise as a entry mode..................................................5
2. Choose franchise method for the entry method mode.............................................................5
3. Advantage & disadvantage of using franchise methods..........................................................5
4. Benefits of choosing franchising methods of the business......................................................6
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7