Concepts of Marketing for Travel and Tourism Sector
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Added on 2020-02-05
Concepts of Marketing for Travel and Tourism Sector
Added on 2020-02-05
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MARKETING IN TRAVEL ANDTOURISM
Table of ContentTASK 1Concepts and principles of marketing in the tourism sectorP1.1 Discuss the core concepts of marketing for the travel and tourism sectorP1.2 Asses the impact of the marketing environment on individual travel and tourism businesses and tourist destinationsP1.3 Discuss the factors affecting consumer motivation and demand in the travel and tourism sectorP1.4 Analyse the principles of market segmentation and its uses in the marketing planningTask 2The role of marketing as a management tool in the travel and tourismP2.1 Analyse the importance of strategic marketing planning for a selected travel and tourism business or tourist destinationP2.2 Discuss the relevance of marketing research and market information to managers in the travel and tourism sectorP2.3 Asses the influence of marketing on societyTask 3The role of the marketing mix in the travel and tourism sectorP3.1 Discuss issues in the product , price and place elements of marketing mixP3.2 Assess the importance of service sector mix elements to the travel sectorP3.3Apply the concept of the total tourism product to an individual tourism business – Task4Promotional mix in travel and tourism
P4.1 Assess the integration nature and role of the promotional mixP4.2 Plan and justify an integration promotional campaign for the Sheraton hotel Task 1 Concepts and principles of marketing in the tourism sector
1.1 Discuss core concepts of marketing for the travel and tourism sectorThomson Management wishes to bring to the market new tourism packages covering destinations like Denmark, Amsterdam, Lisbon and Porto. A new product launch can be only if the market is studied to identify the demand and factors influencing the demand. Markets are formed by businesses and consumers, businesses sell goods and services to consumers or other businesses on a market. Any business has a direct or indirect competitor, and any product or service encounters competition from a similar or alternative product or service. Consumer’s satisfaction- The variety of products or services of Thompson travel andtourism sector has produced different tour packages. Consumer will consume only the goodsthat will address its need and expectation for this Thomson has to improve the services andgoods supplied. The variations created in the existing packages are to cater the needs ofvarious customers.Branding- The awareness among buyers will be created by amending the existing productsor services offered by this particular entity. This concept has to be created for goods andservices offered by an enterprise. The branding implies promotion, packing, deliveries,presentation of existing products by applying marketing tools.Selling concept- This is regarded as one of the important concepts to be selected by anorganisation as marketing of products are don in order sell to variety of customers. This isbeneficial for Thomson wishes to offer pilgrimage packages to cater the social and religiousneeds of different customers. The superstitious needs of all the customers will be fulfilledwhich helps kin increasing support of all the customers. Value creation- The products supplied to variety of customers in exchange of the pricescharged by the owner. The worth of the products created by enhancing the frequency ofusing the products.If it will decide to use a selling concept Thomson must concentrate their selling campaignstowards educating and drawing the customers. In such a case their main thought is creating a“one size fits all” product and trading those products. There are five alternative conceptsunder which organizations carry out in accordance with the marketing: production, product,selling, marketing, and social marketing concepts.Production argues that consumers will prefer products more accessible to always be available, sothe company improves the efficiency of the distribution and properties.This theory is one of the oldest, which is guided by the sellers. Production concept is useful intwo cases. First, when a product is lower than the demand. In this case, managers need to thinkabout how to increase production. Second, the cost of producing the product is too high, and inorder to optimize them to be increased outputs.
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