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Concepts of Marketing in EE limited | Report

   

Added on  2020-02-03

16 Pages4918 Words48 Views
Marketing Essential

ContentsIntroduction.................................................................................................................................................3Part 1...........................................................................................................................................................3Part 2...........................................................................................................................................................8Task 2 A Comparison of EE limited with other competitors.....................................................................8Task 2B: marketing Plan.........................................................................................................................11Conclusion.................................................................................................................................................14References.................................................................................................................................................16

IntroductionMarketing is the life blood of modern business units that emphasis more on selling the product to right customers. It is differed from selling and focuses more on long term goal of the firms. Marketing includes several activities such as advertisement, promotion etc so that right product can reached to the right buyers. That can help in influencing the target market and gaining competitive advantage to the entity. Present report is based on the EE limited which is the British telecommute firm that provides mobile network and internet services across the world. Cited firm has strong brand reputation in the United market and people trust on the entity and its quality services (Hollon, 2004). Present report will discuss the concepts of marketing in current business world and future trends. Overview of different marketing process will be illustrated in this study in order to identify the marketing importance in present scenario. Interrelationship between several functional departments and its impact on business performancewill be described in this assignment. The second part of the report will compare the activities of EE Limited with its competitor brand. Marketing plan of cited firm will be formulated so that company can accomplish its goal (Hong-sheng, 2009). Part 1Concept of marketing including current and future trendsIn the modern business world marketing has become essential part of business life. Without having good marketing strategies firms can not survive in the market for longer duration. Marketing can be termed as market the products in such manner that can support in reaching to the target consumers. It exchanges good and services and make them aware with the benefits of the products for the end users. It is the activities that support in influence the buyers and make them positive towards the brand (Kotler, 2011). It works in such direction so that needs of the consumers can be analyzed and company can offer them products as per their requirements. Traditionally firms were not using marketing concept, they were working on the principal of selling. But now a days organizations work on the

principals and focus customer centric approach. This approach supports the entity in attracting more users towards the brand. In the present era competition is high and people expect a lot from the telecom firms. To meet with the requirement of mobile users EE limited use retail marketing concepts in which it opens more physical outlets in order to be more visible in front of target audience. In addition to this currently cited firm uses social media marketing as well so that it can make connection with the mass audience and can make them aware with the extremely well services. In the current era EE limited market its products through promotional camps (Lamb, Hair and McDaniel, 2011). Mainly current trends of marketing of the cited firm are retail stores, promotional campaigns and social media marketing. Its social media strategies are not that much power full that is required for gaining the competitive advantage. When it comes to future trends then EE limited will use the online platform to market its internet services across the world. Apart from this it will use before launching marketing techniques in future. Both these are powerful tools and support the firm in achieving its goal significantly. Online platform is the biggest element. Youngsters use online sites, websites, mailsfrequently. If company advertise its products through emails and online sites then it will attract more people and they will defiantly buy the services of cited firm. In addition to this before launching too is another quality strategy in which EE limited can test the market whether productwill be liked by the consumers or not. It can offer the mobile and internet services for small duration at small scale in the market. If responses are positive then it means company is capable to satisfy them that will help in gaining success, and then it can launch the product significantly (Winston, 2012).Overview of different marketing processMarketing process is the activity of the entity that support in identifying the needs and desires of the consumers’ and help in meeting with their requirements. Through this organizationcan target the right consumers and can achieve its objective soon. Marketing process includes mission of the firm. EE limited wants to provide satisfactory services to clients and want to gain profit. For achieving this objective company will adopt marketing process that would help in accomplishing its targets (Grigoriou and Veloutsou, 2014). In the next phase of process cited

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