Promotion of Sales and Personal Selling
Added on 2020-06-05
1 Pages900 Words278 Views
CONCLUSIONPromotion of sales and personal selling: - According to this element manager of tour operator able to maximize their sales by adopting different modes of publicity for example; personalselling, advertisement, door to door policy etc. These methods are very much useful in seeking attention of millions of young visitors, couples, friend’s groups, professional team and so on. It means promotional campaigning is going through various stages or phases for satisfying every traveller while trip. Functions of marketing: - Promotional department plays a major role in building relations with customers by providing precise information about trip. Major roles and functionsof marketing team of Thomson group is described below: - Attract towards tour for increasingmembers by convincing them.Trying to make realise them that turkeyand Spain 2019 tour is full of enjoyment,adventures and aids in gaining maximumknowledge about world.Motivate them to roam around the world forexperiencing several environmentBy concluding this it has been observed thatmanagers of Thomson group need to utilizeddifferent modes for promoting products acrossinternational boundaries in an appropriatemannerIt is essential for enterprise to promote trip in ethical way without forcing any tourist. It means they need to make ethical plans or policies for maintaining positive relations with tourist. Along with this various other principle are expressed as follows: - Conduct all the activities in appropriate way by consideringdemand or needs of travellers.Implement strategies for securing tourist from any harm, dangersor threats. Highlight drawbacks and benefits of campaign.Advertisement is a term which means promotion of goods and services at various marketplace for capturing attention of numerous of tourist. Thomson group is going to organize a trip of turkey and Spain 2019 for which they need to implement effective plans or policies to encourage customers to participate in this tour for experiencing new things. Therefore, as manager of this tour it is essential to focus on building positive relations with consumers for gaining their trust and attention. Principles of promotional campaignMarketing in Travel and TourismPlan and Justify an Integrated Promotional CampaignINTRODUCTION
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