Using the Conestoga College Social Media Sites

Running Head: SOCIAL MEDIA SITES 1
Using the Conestoga College Social Media Sites
Name
Institution

SOCIAL MEDIA SITES 2
Abstract
Social media has become a critical component in everyday life. As a result, universities and
colleges all over the world have embraced social media as a way of enhancing the learning
experience of its students. Conestoga College uses social media sites such as Instagram,
Facebook, Twitter and LinkedIn to communicate with the students and the rest of the world.
This report provides an insight regarding the overall use of the Conestoga College’s Social
Media platforms by the students to obtain material information regarding the college and their
studies. It is also intended to provide an overview of the ideas and opportunities that may be
made available to have these social media platforms support the college’s mandate.

SOCIAL MEDIA SITES 3
TITLE: Using the Conestoga College Social Media Sites
BY: your names
DATE:
Summary
This report provides an insight regarding the overall use of the Conestoga College’s Social
Media platforms by the students to obtain material information regarding the college and their
studies. These social media platforms include Facebook, Twitter, Instagram, Youtube, and
Linked. The information is intended to provide an overview of the ideas and opportunities that
may be made available to have these social media platforms support the college’s mandate.
Introduction, objective and Methodology
Social media has become a critical component in everyday life. As a result, universities and
colleges all over the world have embraced social media as a way of enhancing the learning
experience of its students (Peruta and Shields, 2016). In the same way, Conestoga College uses
social media sites such as Instagram, Facebook, Twitter and LinkedIn to communicate with the
students and the rest of the world. This report researches the use of these social media sites by
the students at the college to communicate with their friends and access important information
about the college. Specifically, it examines the use of these social media platforms by students
and the rate of interest in the information that the College provides through these sites. It also
seeks to establish the frequency with which the students visit and access the Conestoga College
social media platforms. Further, it evaluates how the students rate the usefulness of the
information provided by the College through their social media platforms. By and large, this
report is intended to identify the opportunities and ideas to have these social sites support the
mandate and long term goals of the college. The study involved the conducting of a survey
across the college among students. Approximately 72 students were selected and participated
in the survey. We used a random sampling technique to select the participants of the survey.
Research Findings- current situation
According to the survey conducted, students prefer Instagram and Facebook as the main social
media sites for following, connecting to and interacting with the Conestoga College.
Approximately 79.17 percent prefer using Instagram while 73.61 percent prefer using
Facebook. On the other hand, about 23.61 percent prefer Youtube, 12.5 percent prefer
LinkedIn and the remaining 9.72 prefer the Twitter social platform. With regard to the
frequency of accessing these social sites, it was discovered that 19.44 percent of the students
visit the site multiple times in a day, and 16.67 percent visit the College’s Facebook page at

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least once in a day. 5.56 percent visit these sites at least 3 to 5 times in a week, 9.72 percent
visit at least once a week, 8.24 percent visit between 3 to 5 times in a month. 8.33 percent
access the sites less than once in a month while 31.84 percent never visit the site at all.
Of the students surveyed, 53 percent revealed that they are very interested in the information
that the college provides through the social media platforms. On the other hand, 28 percent
revealed that they are somewhat interested while 13 percent were not sure about the rate of
their interest in the information. 6 percent of those surveyed said they were somewhat
uninterested in the information while 1 percent of the students revealed that they were not
interested at all in the information that Conestoga College provides through the social sites.
With respect to the level of usefulness of the information that Conestoga College provides, 58
percent were of the opinion that it is very useful. On the other hand, 25 percent feel that the
information provided is somewhat useful, 15 percent are not sure about the level of usefulness,
and 2 percent believe that the information given by the university through the social media
platforms is not very useful.
Opportunities available
The social media provides a wide array of opportunities for Conestoga College to improve its
communication with the students while at the same time work towards supporting and
achieving the college’s mandate. To begin with, there is room for improvement as regards to
the level of usefulness of information provided in the sites. As noted before, a section of the
students believe that the information posted in these platforms is not useful and relevant. Thus,
the college social media administrator can work towards providing information that is useful to
the life of the students at the school.
Additionally, the social media platforms provide a vital opportunity for the college to transform
learning. It is worth pointing out that the school can make use of audio visual media on
platforms such as Facebook, Youtube and Instagram to provide learning materials and
instructions for the students at the college (Mattis, 2018). In turn, this would transform the
learning process into a more interactive one, while at the same time making the process lively
and interesting (Ridley, 2018). Indeed, this is a great opportunity for the college to improve the
learning process as a means to working towards the mandate of the college.
Furthermore, Facebook, Twitter, Youtube, LinkedIn and Instagram presents an opportunity for
the university to access the views, comments, complaints and recommendations of students
regarding various areas of their student lives (Studio Visual Steps, 2014). As such, the school can
easily conduct social media surveys regarding various issues that affect the students while at
the institution, and using such information to work towards solutions for the students.