Conference & Banqueting Management : UK
Added on 2021-02-19
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Conference and banquetingmanagement
INTRODUCTIONConference can be defined as the meetings or gatherings on a common subject. Report will layemphasis on service on a plate. The company Service On A Plate provides good food productionand beverage production and hospitality. This industry engages in organizing various types ofevents such as conferences, weddings, seminars, and business meetings. It will highlight thefactors influencing its development. Assignment will describe strategic and operational issuesthat influence business success. TASK 11.1 Discuss the size and scope of the conference and banqueting industry in the UKConference and banquet industry manage event such as birth party, family events, groupgathering, seminars, or celebration and weddings etc.The core business of this type of industryhave been done by the hotel, restaurants, food chains, fast food, bar etc. It also includesmanaging events for school, hospital and organisations(Jones, 2017).One of the best business destination is UK. It was found that on an average 1.3 billioncorporate meetings are held in UK per year and on every travel an international businesstraveller spend 611 pound on every visit, this industry is growing rapidly and with 25000businesses in the sector including event’s organisers, destination marketing organisation, eventproduction companies etc. Total worth of conference and banqueting industry in UK is raisedwith 8% and reach to the 42.3 billion pounds (An Introduction To The UK Event Industry InNumbers, 2019). Direct spending on the different segment are 1
People those who attend such kind of big conference spend around 65943. This is thesector that generates 570000 job opportunities annually. UK is the country which has more than10000 venues where 85m people attends conferences or big events(Ożadowicz and Grela, 2016).There is 39% growth in corporate events after 2016. Conference and banqueting industry havemore proficiency in management of events such asOutdoor events around 7k events are held in UK per year. This events cover agricultural shows, sportingand charity events and major festivals. After the successful completion of Olympics 2k12 UKintroduce itself as leader in outdoor events . And this sectors faced a huge growth in year 2005 to2009 with 1.64 billion adults are attending the outdoor events.Music festivals and concerts around 10.4 million music tourists spend 2.3 billion pound in year 2015 and almost 41%of the audiences are tourists and they spend 657 pound average while they are in UK(Savita,Muniandy and Mathiyazhagan, 2018).1.2 Analysis of factors that has laid impact on event and banquet developmentPESTEL ANALYSISPOLITICAL - Political factors which are determining how intercede government is to affectthe economy, organisational structure are policies set up by UK government for migrants. UKgovernment is consecutive for setting such policies which are building new platforms for growthof industry. These policies are resulting in good management and contributing for thedevelopment of the organisation.ECONOMIC-Economic factors basically affect companies demand and supply as it has agreat impact on purchasing power of customers. It is seen over recent years that UK economy isshowing huge growth because of which industry is growing in good direction(Hamm, Frew andLade, 2018). This industry may face stimulations related to data collection and policy makingwhich can affect its economic condition. So industry should have focus on this aspect so thatgrowth of an organisation is not affected and economy grows in right direction for developmentof the organisation.SOCIAL- As UK has ample of eminent affairs which are documented for visitors glee.Company is getting huge profit out of it. People desire to view, read and have empiricalexperience of such events and influence to have meetings and various programmes in the2
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