UK Conference & Banqueting: Strategic, Operational & Quality Review

This report provides a detailed analysis of the conference and banqueting industry in the UK, covering its size, scope, and factors influencing its development. It examines political, economic, social, technological, legal, and environmental factors impacting the industry. The report critically assesses key strategic and operational issues, such as relationship management with event agencies, attracting corporate clients, and ensuring safety and health in the workplace. Furthermore, it discusses performance and quality review techniques, including client feedback, location assessment, and third-party evaluations, highlighting their importance in enhancing the overall presentation and success of hospitality agencies. The conclusion summarizes the significance of conference and banqueting management in the UK's hotel industry, especially during peak tourist seasons, emphasizing its contribution to revenue generation.

CONFERENCE AND BANQUETING MANAGEMENT
Name of the Student:
Student ID:
Name of the University:
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Table of Contents
Introduction......................................................................................................................................3
1.1. Discuss the size and scope of the conference and banqueting industry in the UK...............4
1.2. Analyze factors that have influenced its development.........................................................5
2.1 Critically assess the key strategic and operational issues involved in the effective
management of a given conference or banquet...............................................................................8
2.2 Discuss performance and quality review techniques used by the conference and banqueting
industry............................................................................................................................................9
Conclusion.....................................................................................................................................10
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Introduction
The core concept of this project is to discuss the details of different dimension of conference and
banquet management in the context of UK. The “Introduction” part draws the outline of the
proposition of four tasks of this assignment including subtitles. This assignment draws the
attention of conference, which is recently conducted in Ireland. This assignment involves four
tasks: the 1st task discuss about the nature of the banqueting and conference industry in the
United Kingdom that means the main concept of this 1st part is to discuss about the scope and
size of the conference and banqueting industry in the UK. 2nd part analyzes about the factors of
nature about the banqueting and conference industry in the UK, which influenced its
development. This assignment also discussed about the operational issues and key strategic
matter involved in the effective management of conference or banquet social occasions in the
Ritz Carlton. Another task of this assignment is to focus on the quality and performance review
techniques used by the conference and banqueting industry. Each task of this assignment draws
the outline in the subheading where researcher will demonstrated different factor. By
demonstration different things research actually discuss about the nature, analyzed about the
influencing factor, critically assess the operational issues and key strategic also discuss about the
performance and quality review techniques. After completing each task of this assignment,
researcher draws the end line in this research with conclusion. Conclusion section will
overviewed of the whole assignment.
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1.1. Discuss the size and scope of the conference and banqueting industry in the UK
Conference management industry provides basically large conference or meeting and the facility
of seminar where as banqueting industry provides personal celebration or enjoyment, food
facility for guest as well as personal meeting and The scope and size of the banqueting and
conference industry is very vital attributes to entertain the investors to invest some money in this
industry. The scope of this industry is huge because UK is basically a developing country. This
industry creates opportunity in different dimension such as employment opportunity and also
provide financial growth. According to the researcher, this industry creates huge scope in its
arrangement and operation also. According to the market survey, it is proved that UK is
economically strong country and one of the largest employer’s organizations of UK is hospitality
sector. According to the survey, near about 23% of the people are involved in catering and hotel
employment (Do, 2017). UK is the 3rd largest growing industry, which generates income as well
as employment contributing to the dynamic development and national growth. It includes
restaurants, bars, clubs, pubs, and hotel.
According to the recent survey, it is stated that more than 48000 guest house and hotels are exist
in UK and hospitality industry covered the area near about 140000 properties and more than
1.6mn people engaging with this area (Marais et al, 2018). Therefore, it is huge scope in this
banqueting and conference industry in the United Kingdom
According to the researcher, size of the banqueting and conference industry in the United
Kingdom represented as a small, medium and large size. The size of this industry is categorized
based on the square size of this industry, number of person attending in this hall at a time and
number of conference or meeting is happened for a particular period. The following table shows
the size of the banqueting and conference industry in the United Kingdom.
Size of the conference and
banqueting industry in the
UK
Number of person attending
in this hall at a time
Number of day involving in
meeting or conference
Small size of conference and Around 500 1 day
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banqueting industry
Medium size of conference
and banqueting industry
Around 600-1000 2- 3 days
Large size of conference and
banqueting industry
Around 3000-4000 4-5 days
Table 1: Size of the conference and banqueting industry in the UK
[Source: Marais et al, 2018]
1.2. Analyze factors that have influenced its development
Political Factor of UK-
The Political issue was first noticed in the UK when Scotland became the independent country.
The political issue has greatly influenced the banqueting and conference industry in the United
Kingdom. Another political factor was noticed when UK left the EU. This factor influences the
conference and banqueting industry because leaving the UK means leaving the business zone.
Import-export business is based in this country. This import-export business becomes more
insecure due to tax. Negative political factor includes the hidden corruption, Brexit influence the
positive climate of economy. The positive factor of UK is that government is very much
proactive for the betterment of the working environment (Chang and Teng, 2017). It is very vital
to keep healthy relation with the political leader for developing business. According to the
researcher, government already made a strong impact on the hospitality industry such as
Gillespie, Foskett, trade restriction, environmental law, tax policy, political instability or
stability.
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Figure 1: UK’s Economic and Political risk factor scores
[Source: Gibson, 2017]
Economic Factor of UK-
Economic factor influences the hospitality industry in the UK. The major aspects of economic
factor, which made a strong impact of hospitality industry, are inflation, exchange rate, interest
rates; economic increasing and disposal earning of customers and business. Negative factor of
economic status is that recession status is noticeable from the 2008. On the other hand, positive
economic status is also noticeable in UK. The positive factor of economic status is that UK is the
5th largest GDP all over the world. Huge number of population develops the profits of the
market (Gibson, 2017). FDI is also increasing in recent day.
Social Factor of UK-
Social factor also influences to develop the hospitality industry of UK. Positive factor of UK is
that large number population (near about 65mn), high living standard, the migration is open in
this country as 1 in 8 inhabitant born abroad (Ali et al, 2018). Negative factor of UK is that cost
of education is increasing day by day as well as rate of dependency is also increasing. However,
one of the largest employer’s organizations of UK is hospitality sector. According to the survey,
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near about 23% of the people are involved in catering and hotel employment. Therefore, a
social factor can draw the negative as well as the positive image in the super retail market.
Technological Factor of UK-
Technological factor also influences to develop the hospitality industry of UK. Technology is the
great factor to draw the positive image in a hospitality market in the UK. Positive factor of UK is
that innovation and creativity in technology, advanced technology develop the IT and science
sector, IPR (Intellectual Property Rights) implemented effectively. Negative factor of UK is that
development of technology is slow than the United State of America (Gibson, 2017).
Legal Factor of UK-
Legal factor also influence the hospitality industry of UK. Different government policy and
legislation make an impact on the UK performance. Many policies greatly influence the super
retail market such as PPG6 that Planning Policy Guidance Note 6, consumer right, fiscal policy,
customer civil rights, affects the hospitality industry in the UK (Velásquez and Meunier, 2017).
According to the researcher, government already made a strong impact on the hospitality
industry such as Gillespie, Foskett, trade restriction, environmental law, tax policy. As a result,
these kinds of various factors make an impact on the UK presentation.
Environmental Factor:
Different factors environment make an impact of hospitality industry in UK. According to the
research, variation of climate, weather, availability of resources, availability of non-renewable
energy also affect the hospitality industry in UK.
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2.1 Critically assess the key strategic and operational issues involved in the effective
management of a given conference or banquet
The one of the best strategies for solving different operational issues is to develop relationship or
tie up and partnership with event manager agency, who is well known in this industry and can
improve the performance of this social program or events (Rahimi, 2017). It is obvious that,
more number of facilities generated more number of benefits to the event management. As a
result, it directly makes an impact on the hospitality industry.
The other strategy involves attracting the corporate house and organizer after providence of sales
service and many follow-ups. In this case, networking maintenance helps to improve the
business sustainability. According the researcher, there are many techniques and tools of
operational hospitality management support the trade firms to increase the profitability. If the
management provides various facilities such as various foods, comfortable accommodation
including internet facility, gyms and fitness center, car parking zone, shops, nightclubs,
swimming pool and other facility then it increase the gain of the hospitality management
(Barends, 2017).
Researcher also highlights some key procedure from the administrative side. Documentation of
booking diary, contract sheets and function sheet will systematize the meeting or the conference
better. Organizer required to focus on the different marketing approach, legal and financial side
including packaging and pricing of the service (Pantelidis, 2018). The other important side that
organizer required to focus is safety and healthy workplace. Systematic hierarchical management
establishment is required to get competitive advantage in hospitality sector. Delegation authority,
resource allocation, time management, proper decision making activity, strategic planning are the
most important key factor to develop the management of a banquet and conference industry.
Database management and record keeping activity improve the transparency in terms of
information as well as knowledge sharing in conference or banquet management industry. This
helps to avoid the large data misuse. According to the market survey, it is noticeable that
management decision-making, time management, strategy development and maintaining good
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relationship can provide the fruitful result in different service sector mainly conference or
banquet sector in hospitality management industry.
2.2 Discuss performance and quality review techniques used by the conference and
banqueting industry
The overall presentation of hospitality agency is based on the success and achievement of the
business and conference meeting. The justice conduction of meeting or conference will achieve
when participants or guest actively participants and enhance the management support. This will
helps to achieve the better hospitality management. The client judgments were one of the
supportive in terms of quality and performance review techniques in conference or banquet
management industry. In leadership conference, client’s suggestion or opinion, team excellence,
his or her creative visions are the most important factor to achieve the ultimate goal of successful
conference meeting (Au, 2017). According to the market review location is other important tool
to conduct the better quality and performance used by the banqueting and conference industry. A
proper location can attract the huge number of participants or guests. A proper location with
comfortable facility can increase the success rate of the organizer. This helps to satisfy the guests
or participant as well as the event organizer. In this section, researcher also mentioned another
agency; third party agency helps to develop the efficiency of the programs of event management.
This helps to open many opportunity in future also. The other techniques of evaluation is to
collect from the agency, hotel staffs, and guest or participant itself that also helps review of
performance and quality of conducting meeting and conference of banqueting and conference
industry.
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Conclusion
Conference and banqueting management is one of the important functions that are conducting
most of the hotel of UK. In travelling season, most of the rooms are occupied by visitors or
tourists. As a result, it generates huge scope to earn the income and revenues. Conference and
banquet halls are very important now as days to gather people to fulfill the various occasions.
Family function, business meeting all programs is conducting in this hall. Researcher, in this
project discuss about the nature, analyzed about the influencing factor, critically assess the
operational issues and key strategic and also discuss about the performance and quality review
techniques.
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