Conference and Banqueting Management

Conference and Banqueting
management

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
1.1 Identifying the size and scope of conferencing and banqueting sector in UK......................3
1.2 Analyzing the variables which have effect on development of conferencing and banqueting
sector UK....................................................................................................................................4
2.1 Assessing the key strategic as well as operational issues included in an effective management
of conference...............................................................................................................................5
2.2 Identification of the performance and quality review techniques utilized by conference and
banqueting sector........................................................................................................................6
TASK 2............................................................................................................................................7
3.1 Evaluating the suitability of a range of food production systems as well as styles .............7
3.2 Addressing the factors that need to be considered while organizing off site conference.....8
3.3 Analyzing the key menu planning considerations for events such as conference or banquet.
.....................................................................................................................................................9
4.1 Assessing the ergonomic considerations for conference or banquet..................................10
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................12

INTRODUCTION
Conference can be referred to as formal meeting which is organized by event company and
sponsors that is other organization with the purpose of sharing of information as well as held
discussion with stakeholders. The important objective of conference as well as banqueting
management is to provide guest as well as customer with high level of satisfaction. Event
company through effective conference and banqueting management intends to provide better
services to their client as it is vey much essential for long term growth of business.
Study emphasizes on identification of nature, size and scope of conference and banqueting
sector in UK. Report have focus on addressing those factors which have great effect on the
specific sector in context of service on plate organization. It is a company which provides
catering services for different types of events such as wedding, conference etc. The factors which
are required to be consider during the menu planning will be highlighted in the assignment.
TASK 1
1.1 Identifying the size and scope of conferencing and banqueting sector in UK
A banquet is basically a social celebration which includes large mas of population. Both
conferencing and banqueting management is one of the crucial parts of hospitality sector.
Banqueting and conference sector is very big and sector has been categorized into two these are
banqueting as well as conference. The conference segment provides the spaces for the official
events such as seminars, meeting etc. Banqueting industry mainly focuses on providing the
services for family functions. Banqueting and conference sector have great scope in context of
operations. It is the sector which will get the various advantages.
In context of banqueting, objective of this sector is to provide the services for social
events . The banqueting sector mainly emphasizes on delivering the food as well as beverage
services to customers. It is the industry where high number of people are needed. Activities
which are conducted by banqueting sector is completely based on the seasonal requirements.
The objective of conferences sector is to provide the space where other companies can
organize seminars, training events etc. In context of conference sector, there has been continuous
increase in the demand for products as well services provided by industry. In United Kingdom
there are approx. 46000 hotels which also provide services related to conference as well as
banqueting. Conference and banqueting sector in UK has generates 40 million pound yearly

(Popovic and Campbell, 2018. ). In context of UK, conference and banqueting sector is among
the third largest sector which has made significant contribution towards GDP as well as
generation of employment in nation. The banqueting and conference in UK consist of bars, hotel,
clubs, restaurants etc.
1.2 Analyzing the variables which have effect on development of conferencing and banqueting sector
UK
In context of the UK the companies such as service on place organisation is highly prone to
changes in the external business environment. The different external forces which are effecting
the development of firm such as service on plate which is operating business in banqueting and
conference industry are :
Number of visitor attraction in UK: It is a factor which has direct as well as significant effect
on the profitability and demand of the products or services offered by the service on plate
organisation. The increase in the number of tourists in UK will provide firm an opportunity to
earn high revenue as well as profit.
Demography of country: This variable include culture as well as trends in the society
which effect the services as well as facilities provided by the service on plate organisation to its
customers. In context of service on plate, marketing manager in an organisation should conduct
the market research as it will help them getting the information about the needs of customers. It
is the tatic will assist business entity in fulfilment the need as well as would help an enterprise in
meeting the expectation of customers that is crucial for develo0pment of business.
Social factors: It includes changes in consumer behaviour which has great effect on the
development of the service on plate organisation. Customer expectation about the products or
services offered inspire organisation to provide more facilities to their clients. CVhange3s in the
attitude of people as well as decline in the demand for goods are two important factors which has
encouraged service on plate organisation for facilitating innovation (Popovic and Campbell,
2018). In relation to service on Plate organisation needs to adopts the customer centric approach
for creating the products or services, as this tactic will assist an enterprise in developing the
strong relationship with customers that is very much crucial for fostering long term growth of
business.