Conference and Banqueting Management in the UK

Conference and
Banqueting
Management

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1.1 Size and scope of the conference and banqueting industry in the UK..................................1
1.2 Factors that have influenced the development of conference and banqueting industry........2
TASK 2............................................................................................................................................4
2.1 Key strategic and operational issues involved in the effective management........................4
2.2 Performance and quality review techniques that are used by conference and banqueting
industry........................................................................................................................................5
TASK 3............................................................................................................................................6
3.1 Suitability of a range of food production systems and styles................................................6
3.2 Factors to be consider at the time of organizing an off site conference banquet..................6
3.3 Key menu planning consideration for conference and banqueting events............................7
TASK 4............................................................................................................................................8
4.1 Ergonomic considerations for a given conference and banquet............................................8
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
Conference and banquets halls are the major part of hospitality industry as they
contribute la larger amount in the overall income of this sector. For all the organisations who are
a part of hospitality industry it is very important to to manage business appropriately so that
customers can be satisfied in order to maximise profits and sales. If the quality of services that
are rendered by conference and banquets is not good then it can result in decreased market share
and sales. Appropriate strategies and policies are required to manage the operational activities of
organisations in order to operate business successfully (Berners, 2018). The hotel which is
chosen for this report is The Ritz London and it is operating its business in UK. The hotel was
founded by Cesar Ritz in year 1906. Various topics are discussed under this report such as nature
of conference and banqueting sector, factors that are influencing this sector, key strategic and
operational issues involved in effective management of this sector. Food production and service
system and the ergonomic considerations in the Ritz London have also been discussed under this
assignment.
TASK 1
1.1 Size and scope of the conference and banqueting industry in the UK
Conference and banqueting industry is a part of hospitality sector in which different types
of services are rendered to the customers in order to increase profitability. The Ritz London is
one of the leading hotels in UK now the directors and managers of the organisation are planning
to launch conference and banquet launch. The plan is formulated to increase revenues by
expanding business. A new assistant to the food and beverage manager of The Ritz London is
being appointed and asked to prepare a report by evaluating the potentials in conference and
banqueting sector (Chibili, 2017).
In hospitality industry the business is generated from hotels, restaurants, motels,
conference and banquet halls etc. Overall profitability of this sector is continuously increasing
due to enhancement of revenues of all the organisations who are operating business under
hospitality sector. As The Ritz London is planning to launch banquet and conference events in
order to maximise its profits, for this purpose effective strategies are required to be formulated so
that the business can attain growth. Conference and banqueting industry of UK is continuously
developing due to its rapid growth. This industry have contributed 39.1 million pounds in the
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national income of UK in year 2013. Currently the industry is growing rapidly and according to a
research the sector have recorded a growth of 6% in year 2018. Total turnover of the industry in
year 2015 was 86 billion pound, in year 2016 it was 92 billion pound, in 2017 it was 98 billion
pound and in 2018 it has crossed 100 billion pound (Growth of conferencing and banqueting
industry, 2018).
Size of conference and banqueting industry: The size of this industry is medium
because it is apart of hospitality industry. Size of conference and banqueting is considered as
medium because there are end number of businesses that are the part of hospitality industry.
These businesses are hotels, restaurants, airlines and all of them are larger than conference and
banqueting sector hence its size is medium.
Scope of conference and banqueting industry: The scope of this industry is wider
because it provides different kinds of services including conducting conferences, events etc.
Banquet halls, events, conference halls are the part of this industry.
1.2 Factors that have influenced the development of conference and banqueting industry
As the industry is continuously developing but there are various factors including
external and internal that are affecting business of conference and banqueting sector. The
industry is rapidly growing. Causes for the growth are as follows:
 Business of conference and banqueting industry is continuously increasing.
 People are becoming social hence they conduct event frequently that leads the industry
toward growth.
For all the organisations like The Ritz London it is very important to analyse such type of
factors so that appropriate strategies can be formulated in order to decrease their negative impact.
The factors can be analysed with the help of PESTLE analysis that focus on all the elements that
can affect a business internally as well as externally. It helps organisations to All of them are
described below in detail:
Political: All the forces that are imposed by the political parties of a country considered
as such factors. These factors affect the business of conference and banqueting industry in
various ways. If the government bound the industry to have a specific number of employees and
the organisation is not able to hire appropriate number of work force than it can affect the
business of whole sector. As The Ritz London is a part of hospitality industry hence it is very
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