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Conference and Banqueting Management : PDF

   

Added on  2020-11-12

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CONFERENCE AND BANQUETINGMANAGEMENT
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TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................11.1 Size and scope of conference and banqueting industry.........................................................11.2 Factors that contribute in the development of industry.........................................................2TASK 2............................................................................................................................................32.1 Key strategic and operational issues involved in effective management..............................32.2 Performance and quality review techniques..........................................................................43.1 Suitability of range of food production systems and styles...................................................53.2 Factor needed to be considered when organising off site conference...................................63.3 Key menu planning consideration.........................................................................................64.1 Ergonomic consideration.......................................................................................................7CONCLUSION................................................................................................................................8REFERENCES................................................................................................................................9
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INTRODUCTIONBanquet and conferencing industry is considered as one of the highest revenue generatingsectors. There are many business persons who travel to UK for business meetings andconferences (Seal and Mattimoe, 2017). This helps in increasing profit of this sector in thecountry significantly. Present study is based on “Service on a Plate” catering company. It offerscatering services to the local consumers and corporate clients. Current assignment will discussthe size and scope of this industry in UK. Furthermore, it will explain the factors that help indevelopment of company. Assignment will describe the performance and quality reviewtechniques. In addition, it will explain suitability of range of food production systems and styles.It will analyse key menu planning consideration for conference and banqueting events. TASK 11.1 Size and scope of conference and banqueting industryOver a period of time trends of organizing corporate meetings, conferences andexhibitions have been increased to a great extent. Conference groups are such companies thatarrange formal and official events for corporate clients. Banquet firms organize events forfamilies. UK is the country where more than 46000 hotels are operating and they are arrangingfacilities of conferencing and banquet. Statistically, records of 2008 show that this sectorgenerates 40 billion pounds in business every year (Davis and et.al, 2018). There are more than1.6 million people who are working in this segment and are getting income. Conference andbanquet industry has become the third largest sector in UK that contributes well in economicdevelopment of nation. UK is the tourist place and people like this place very much. It is economically a strongregion that organizes international conferences and professional meetings for corporate clients.Restaurants, bars and other industries are supporting this industry. UK is the place where approx.130000 properties exist that run such type of businesses. There is high scope of such business inthe United Kingdom because UK is specialized in this sector (Rahimi, 2017). There are large, medium and small sized conferences and banquet firms which areoperating their business in country effectively. Size is defined by the total number of guests whoattend such events. Small companies organize events for at least 500 guests whereas, in mediumsized firms, there are 600-1000 number of participants who participate in such events. On the1
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other hand, there are big size companies which arrange such facilities for 3000-4000 people forat least 4 to 5 days (Dao and Vu, 2016). Statistically, records of 2010 show that conference andbanqueting industry generates 19.9% revenues per annum. UK is the place where approx. 1.3million corporate meetings take place every year. There are many international businesspersonswho arrange meetings in the country and they spend more than 611 pounds for arranging highclass events. There is high scope for Service On A Plate Company because it will be able toenhance its revenues in the United Kingdom (Fabinyi, Barclay and Eriksson, 2017).1.2 Factors that contribute in the development of industryThere are various factors that impact on the overall development of this industry to a greatextent. Service on a Plate needs to emphasise on these components and has to plan their activitiesin such a manner that it can grow well in the country (Massis and et.al, 2014). These elementsare discussed as below:Socio-cultural factorsIt is considered as one of the most important factors that can influence overall functioningof business unit to a great extent. Service On A Plate Company organises events as per the sociocultural aspect of customers. UK has rich cultural background and thus, entity has to take care ofsocial preference international clients so that they will take interest in organizing events in thecountry (Borisova and Razumeiko, 2018). Economic factorsIt is another most important component that impacts on the development of Service on aPlate. If there are economic slowdowns then entity will have to think before investing money inorganizing conferences or other events in order to celebrate success and achievements. Changesin interest rates, employment rate impact on overall functioning of business.Technological factorsAdvancement of technologies impact on the overall development of conference andBanqueting industry to a great extent (Barbalet, 2017). Every big organization andbusinesspersons always want that their conferences match high tech level. There should beproper lighting and sound system. If Service On A Plate Company arranges live presentationsystem for the corporate clients then it would create an impression which will make thesecustomers positive and they will plan to arrange such events in the future as well (Bendroth,2016).2
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