Coursework Conference and Event Management Introduction 4 5 Various categories of events, its features and current trends that influence event industry

Coursework Conference and Event Management Introduction 4 5 Various categories and attribute of events, with examples for illustrating difference 5 Various categories of events, its features and current trendsthat influence event industry 6 7 Current event trends for explaining how events adapt for being innovative 7 8 Critically evaluate improvement of the event industry using examples8 Designing an event layout for setting up event room for meeting special client requirement 9 Examining additional services for the conference or event environment and its importance10 Evaluate the quality of the design and

Coursework
Conference and Event Management
Table of Contents
Table of Contents
Introduction ................................................................................................................................. 4
.................................................................................................................................................... 5
Various categories and attribute of events, with examples for illustrating difference...................5
Various categories of events, its features and current trends that influence event industry.........6
.................................................................................................................................................... 7
Current event trends for explaining how events adapt for being innovative..................................7
.................................................................................................................................................... 8
Critically evaluate improvement of the event industry using examples.........................................8
Designing an event layout for setting up event room for meeting special client requirement ......9
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Examining additional services for the conference or event environment and its importance......10
Evaluate the quality of the design and layout in meeting client expectations and needs ...........11
Justify choices made for the design and layout to set up a conference or event correctly and
exceed specific client expectations and needs ..........................................................................12
Explore the different management roles within the event industry, with reference to current job
opportunities in the sector .........................................................................................................14
Reviewing the administration ability as well as individualised dimension needed for working in
the events industry..................................................................................................................... 15
Evaluate the impact of management skills on creating a successful event to meet stakeholders’
needs and expectations ............................................................................................................ 16
Critically evaluate the management skills required in the event industry, making and justifying
recommendations to meet stakeholder requirements ...............................................................18
Specify and explain the appropriate measures required to provide a secure and safe event
venue, a safe environment for guests and safe environment for events staff, providing specific
examples .................................................................................................................................. 19
Compare and contrast the security and safety provision for specific events examples .............20
Justify recommendations to improve the provision of security and safety at specific events and
cost to the business, staff and guests .......................................................................................22
Conclusion -............................................................................................................................... 23
References................................................................................................................................ 24
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Introduction
An event can be referred to as a public assembly, purpose of which is multifarious like
education, celebration, and reunion or marketing. The event management sector has risen
gradually over the recent years and is one the main economical stable platform in the whole
business sector. This report focuses on the different categories of events based on the
dimensions. This report also highlights the characteristic and trends within event industry in
organization and also focuses on encompassing a valuable event layout for conducting of
business events. This report also highlights the various management skills and their duties in
the event sector.
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Various categories and attribute of events, with examples for illustrating difference
The events are classified according to the size, context and type. In the organization named
Coroin Ltd, the events are categorized under three important categories namely private, charity
and corporate.
Private: According to Ocasio et al., (2015), the rooms for private events are booked only for
celebrations such as wedding events, birthday parties, festival gatherings etc. The private
events that are organized in Coroin Ltd are for the individuals that require only certain guests for
the venue.
Corporate: According to Rubin and Umanath, (2015), the corporate events are organized for
the business organizations for promoting the brands of the company as well as launching of
products. The business dinners, conferences, seminars etc are the corporate events that are
being held in the Coroins Ltd.
Charity: According to Getz and Page, (2016), the charity/fundraising events are organized for
the individuals for raising money in order to provide charity to the selected organization. Society
balls, sponsored run, charitable auctions etc are the charity events that are being held at
Coroins Ltd.
According to the dimensions, events are classified into four types:
Mega events: As stated by Preuss, (2015), mega events are the events that have exceptional
and highest media coverage, travel and tourism, economic affects or prestigiousness.
Hallmark events: These events gains widespread awareness and recognition and the program
is of distinctive quality.
Major events: This event has strong media coverage and public interest and is an event of
large scale attractions (Olteanu et al., 2015).
Local events: This event is organised for attracting local audiences in order to promote fun,
entertainment and social values.
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Various categories of events, its features and current trends that influence event industry
Private, corporate & charity event are the main three categories of the events that is organised
in Coroins Ltd.
festival gatherings, Wedding receptions and also birthday parties are some of private event that
have influenced the event sector. Private events do not entertain extra public attention as the
guest list is provided to the organizers of private events (Morgeson et al., 2015). The recent
trend of destination wedding has influenced the private event sector as it leads to healthy
economic stability.
The business dinners, product launches, seminars are the corporate event that are organised
by Coroins Ltd. which created great impact in the event sector. The corporate events are
generally organised for building professional relationship between the employees in order to
attain maximum business efficiency. The recent trends of business conferences, seminars and
dinners have led to an increase in the economic stability of Coroin Ltd.
Charitable auctions, society balls and sports events are the event which are organised by
Coroins Ltd which influences the awareness of raising funds for society. Cancer is one of the
deadliest diseases in the society and there are certain awareness programs that are held in
such organizations to increase the awareness among people regarding these issues and also
ask for some sponsors in order to raise funds.
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Current event trends for explaining how events adapt for being innovative
event industry is growing gradually in the market and it has become one of the most
utilized platforms for corporate meetings, private events and charity programs. The business
organizations in the recent years have changed the trends of organizing business meetings in
some reputed hotels in order to maintain healthy relationship with all the employees. There are
several business meetings and business dinners held in some organization and in order to
provide competitive advantage the organizations like Coroins Ltd has taken several innovative
methods to attract business organizations. The introduction of three step food order by Coroin
Ltd has created a huge revolution in the event sector. This model uses three steps of ordering
the food from the electronic table that is presented in front of the customers. The introduction of
destination wedding in the private event sector has a huge impact on the event sector and
Coroin Ltd provides several scenic beauty and luxurious spots for organizing the destination
wedding. The implementation of virtual receptionist in the destination wedding operation have
provided Coroins Ltd a competitive advantage over others as the time consumptions and people
engagement is quite low in this service (Ozbekhan, 2018). The sponsorship for the charity
events provided by Coroins Ltd is another major change in the event sector where thirty percent
of the money that are generated by these business meetings are provided to the organizations
that conduct charitable events in Coroin Ltd.
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Critically evaluate improvement of the event industry using examples
event industry was introduced in the late twentieth century for organizing small parties and
normal cultural events. It has developed gradually over the years and in the 21st century it has
become one of the major economical sustained sectors. The trends have changed from small
parties to huge destination weddings in the recent years. The cultural events have changed their
trends in recent years where various prominent celebrities and personnels are invited according
to the needs of the cultural events (Peet and Hartwick, 2015). The business organizations in the
late twentieth century organised their business meetings in the organization’s conference hall
but nowadays the trend changed from the conference hall to five star hotels where the business
meetings as well as business dinners are held. The charitable programs were held in the local
stages but in the past few years these trends are changed and it has moved to well organized
hotels for conduction of awareness programs.
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Designing an event layout for setting up event room for meeting special client
requirement
designing of an event layout for conducting a business event in the organization named
Coroin Ltd are:
 Deciding about the target audiences
 Planning of resources
 Providing a clear-cut intent for business event (Matthews, 2015)
 Look around about other sector events while scheduling event
 Creation of SMART goals
 Developing of financial plan
 making expense budget
 Detailed marketing plan
 Promotion through official sites
 Involving local bloggers
 Providing event registration platforms
 Offering the incentives to partners
 Delegating responsibilities
 Continuously follow up
 Set careful expectations
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Examining additional services for the conference or event environment and its
importance
few other extra services which are available in an event environment or any conference and
they contribute a certain importance for meeting special client requirement of Coroin Ltd. to
obtain added value, which are as follows;
Event Coordination -
By a team of experts Coroin Ltd. provides co ordinations, supervisions, and additional services
to to develop innovative ways which can bring the event success. And adds valuation to the
event. Styling, decoration, lighting, and décor, these are all parts of the additional services given
by specialized coordinators (Carraway et al., 2017).
Conference and Venue Sourcing -
Coroin Ltd, also provides an exceptional conference identity with their thorough programming
skills and content strength with variety.
Ground transportation, arranging audio visual equipments, accommodating attendees, sourcing
the proper comfortable venue, partnering activities are all considered inside the additional
services which provides shine, glow and valuation to the whole event.
Lastly providing the appropriate decor services as per the theme is also counted as an
additional service. These all are extremely important to provide the event of Cortoin Ltd. cutting
edge, sophistication and quality for a desired (Beaty et al., 2015).
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Evaluate the quality of the design and layout in meeting client expectations and needs
Generally the quality of the designing and layout can be critically evaluated in order to meet the
client expectations and necessities. A certain sort of designed layout can bring Coroin Ltd. more
clients and users in future days. How much that could have been achieved is mentioned below.
 Properly designing the target audience for all age groups is an important factor which brings
the quality and sophistication of the environment. The client will be comfortable in viewing a
proper target audience of Coroin Ltd.
 Providing the detailed transparent purpose of the business event must exhibit the quality as
the client will be needing to know that which kind of outcome will be the result.
 An all total overview of the marketing plan with up baring the budget can always be helpful
to attend the clients’ expectations (Zittis et al., 2017).
 Providing event registration platforms so that the happening becomes legally authorized is a
beneficial aspect for clients as they will be mentally release.
 Above all a smart goal from Coroin Ltd. will bring their clients immense happiness and
satisfaction.
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Justify choices made for the design and layout to set up a conference or event correctly
and exceed specific client expectations and needs
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The provided design and layout is created in details and vividly to meet the clients’ necessities
and expectations, but in order to set up and execute a successful conference or event in a
correct way which will exceed the expectation of the clients a certain choices must be made
from them. Those are as well needed to be justified. The justification is detailed below;
 Setting attainable, careful expectations which can be met at the event’s end is a critical
choice. Rather than remaining focus or direction less meeting the expectations
wholeheartedly is an desired factor.
 Involving local bloggers and offering incentives to the local partners can be termed as the
second important choice regarding the completion of an event of Coroin Ltd. as the client
will be receiving new inclusions which they can carry a long way. Surely they will cherish the
idea (Han et al., 2015).
 Lastly creating smart goals, creating proper marketing plan, promoting the event in official
sites, financial planning of the event all caused as direct and indirect factors in an influential
way for the clients. These exceeded their expectations.
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Explore the different management roles within the event industry, with reference to
current job opportunities in the sector
As the technology is rapidly continuing their advancement and evolving to a stage of mobility it
is surely becoming an exciting and entertaining time in the event industry. There are certain
management roles which are available to make healthy and secure career choices in Coroin
Ltd. Those are mentioned as below;
Event Tech Expert -
Event tech experts are considered to be those persons who should be reached for any
technology related element management surrounding the performance of an event. These
persons are needed to be highly skilled as any query related to visual components or special
effects can be sorted out through them. Also any complex situation like event application or
event technology can be brought so solution with the help of them (Wolff et al., 2015).
Social Media Coordinator -
Social media coordinators are gradually becoming an indispensable part of the management
team of any event industry. Their role constitutes of keeping the attendees and the users
engaged, focused, informed and enthusiastic. Social media, as an ever expanding and
changing industry makes the role of a social media coordinator very interesting.
Meeting Designer -
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Meeting designers are also considered as the management roles in the event industry. It is the
best experience which ensures that the event objectives are met successfully.
Reviewing the administration ability as well as individualised dimension needed for
working in the events industry
There are certain event management skills and personal attributes which are required
extensively in order to meet the stakeholder necessities and expectations from anyone who is
active inside Coroin Ltd. Some of them are mentioned below;
Attention to detail -
A cooperative and coordinative event is a combination of several small details which eventually
turns into a flawless and sophisticated outcome. Therefore attention to detail is considered as
one of the very important factor in event management for professionals.
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Communication -
Event managers interact with a great amount of various people such as donors, investors,
vendors and brand sponsors, sometimes even suite executives that’s why communication can
be considered as one of the major management skills to be considered for event industry (Tiew
et al., 2015).
Problem Solving -
An event manager can be resourceful in solving many larger issues. A key management skill
which is required is to stay calm and balanced in order to make quick decision for solving any
problem.
Except these there are also some personal attributes which are required in event industry which
is mentioned below.
 Flexibility
 Energetic attitude
 Passion
 Enthusiasm
 Creative
 Innovative
Evaluate the impact of management skills on creating a successful event to meet
stakeholders’ needs and expectations
There are certain management skills which are been mentioned before in order to obtain
various job opportunities which would be stable and secure. But alongside that there are also
some other management skills which inflicts a great impact upon meeting the stakeholder’s
necessities and expectations.
 Negotiation - There are certain factors which determine an event’s success. One of them is
negotiation. For convincing an investor or to lower down the value of a venue certain
effective and smart negotiation are always necessary. Even to gather sponsors this skill is
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inevitable which will meet the stakeholders’ needs and expectations in Coroin Ltd (Reichardt
et al., 2018).
 Multitasking - In order to meet the stakeholders’ necessities and expectations, there are
many sides where an individual needs to look after. Multitasking is extremely crucial in all
stages starting from promotion, sales, sponsorship acquisition, data management, logistics
and many more.
 Budgeting - A proper projection and keeping track of all the expenditure is an essential part
to meet the stakeholders’ expectations. Looking around the expenses, invoices and financial
proposals alongside intensively budgeting them is a skill of art in event management for
Coroin Ltd.
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evaluatIng the management skills required in the event industry,
After the conducted critical evaluation of management skills which are the basic requirement in
the event industry it can be henceforth concluded that some skills are really indispensable and
cannot be compromised to meet the stakeholder requirements. Those are mentioned as below;
 Great interpersonal skills is a must requirement if Coroin Ltd. is trying to achieve a fair
success in their event managements, as it helps the individual to understand the client
needs through communication and timely serious interaction.
 Remaining flexible and energetic in all approach generally energizes the stakeholders as
well. An event is considered to be a very unstable function where there is no fixation. In
those moments remaining flexible and adhering and accordingly shaping oneself with the
circumstances and situations. This is considered to be very effective in event industry to
please the stakeholders (Thomas et al,, 2015).
 Remaining very creative and innovative in all approaches and the rush of ideas and
concepts in any new situation is a plus for any individual who are hosting an event in Coroin
Ltd.
Certain recommendations can be made that a keen eye for skills and a little bit of leadership
skills in individuals can enhance the performance of Coroin Ltd.
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Identification of appropriate measures required for providing a secure and safe event
venue,
To provide a safe and secure environment both for the guests and the staffs a number of
measures can be taken.
Access control: Controlling the access of people at the event is the first line of defence to
prevent an unintended situation from arising (Grote, 2015). The guests and the staffs must be
briefed about what is allowed inside the hotel.
Usage of high quality equipment: the equipment that is used in the events must be of high
quality and from reputable brands which helps in preventing failure during the events.
Fire control: before the starting of any event it must be checked that appropriate fireproof
measures is available or not.
Power Outage: The availability of technicians must be checked as there is a chance of faults in
the circuits and the wiring.
Medical: If some of the guests or the staffs fall sick this could invite problem and commotion in
the ongoing event. So a doctor and sufficient number of ambulances must be made available at
the hotel during the events.
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Training to the staffs: The staffs must be trained well regarding the measures to be taken
during any emergency procedures.
All the proceedings during an event should be recorded through CCTV cameras, for future
reference and tracking any kind of unforeseen event that might happen when the event is
running.
Comparing the security and safety provision for specific events
The risk of different factors that may impact on the safety and security of the guests and staffs
at hotel varies in different events drastically. For an example, any event involving cooking
activities would exhibit a high risk of fire breakout, making the safety of the staffs as well as the
guests questionable. On the other hand, in meetings or conferences there is a less risk of fire
since there are no cooking activities required and the food served therein is usually brought in
from outside. In mega events and major events there is also higher chance of getting more
crowd and media, which necessitates the presence of proper crowd management systems
(Coaffee and Fussey, 2017). So, ample security staffs and police must be appointed for that
reason. The risk of high crowd is comparatively lesser in private events like birthday parties,
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marriage ceremonies which is least in case of corporate events such as meetings, seminars and
conferences. In case of mega and major events, there is an increased chance of presence of
celebrities, royal persons and dignitaries hence there must be extra security measures. Access
control measures are also an essential measure for maintaining security in case of such events.
However these are less important in case of local events.
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Justifying suggestions for improving the provision of security and safety
Making a plan of safe event is one of the most important parts of event management. The
safety measures to be taken highly depend on the type of the event. Development of a risk
management plan is highly recommended for any kind of event. This can be achieved by
identifying the hazards that may occur at the place, assessment of risk by risk assessment
matrix so that the impact of any hazard can be estimated for finding the risk level. Apart from
that a risk control plan could be developed for generation of solutions of the hazards. It is also
essential to employ security staffs who are qualified enough and experienced in this field. The
lighting of the hotel can also be focused for maintaining the safety of the events. For getting
consultation on the event planning, event meteorologists can be hired. A data management
practice is essential for any event because there is an increasing chance of cyber-crime in
events (Knowles et al., 2015). Using technological support for crowd shaping is highly
recommended in major events. There are several soft wares that help in identifying which areas
are getting overcrowded and thus helps in appointing more security in those places to control
the crowd.
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Conclusion -
Based on the conducted study on the research topic it can be effectively concluded that there
are certain designing plans, activities, additional services which are achieved by Corion Ltd.
staying inside the event management industry in hotels through the modes of certain
management skills, attributes to make the event very successful. Certain measures are taken to
make a safe and secure event environment. Aside these, certain recommendations are also
proposed to make a perfect execution of the events in hotels regarding their programs of travel
tourism and leisure.
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