Conference Banqueting and Event Management

This report discusses different types of events, professional etiquettes, key operational and strategic issues, food production systems and service styles in conference and event management. It also includes a personal reflective statement and case study of Chewton Glen, a five-star hotel in England. Course code, course name, and college/university are not mentioned.

Conferencing, Banqueting
and Event Management

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
1. Preparing a personal reflective statement about different types of events...............................3
Professional etiquettes required to be successful in the event management Industry.................4
Key operational and strategic issues in conference and event management...............................5
Food production systems and service styles................................................................................6
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................1

INTRODUCTION
Event management refers to the management of various types of projects that can be at
small or large scale and also it can be either for personal reason or the corporate event. It
includes events such as conferences, weddings, festivals, rituals, concerts, formal parties, etc.
Chewton Glen is one of the best five star hotels which is situated in New Forest Hampshire in
England. It provides various types of services to its customers such as Fitness centre, Spa,
Laundry services, room services, Golf Course, etc. This report shows a personal reflective
statement about different types of event and the professional etiquettes in the event management
industry and also the issues related to this industry.
MAIN BODY
1. Preparing a personal reflective statement about different types of events
Events refers to the meeting or the gathering of the people or the business organizations
that can be on temporary basis or can be because of some purpose. There are many types of
events that I have experienced in my educational and practical knowledge. Some events are trade
fairs, exhibitions, sport events, weddings, festival events, family events, local or community
events etc. Conferences: This is type of event organized by companies to ideally take monitoring
sessions, and establish working benchmarks in competent working scale for larger
advanced working efficacy. The conference also plays keen role in developing effective
standards, leveraged towards organize for meeting corporate objectives. Conferences are
held by company, where main aim is to discuss long term financial and operative
objectives among shareholders to enhance corporate goodwill (Liboriussen, Nørreklit and
Trenca, 2021). Seminars: The seminars are educational events organized by companies to educate, train
and informatively advance scale aspects for strengthening larger scale working growth.
Seminars are event which enable to primitively shape wider structured advanced rise on
engaging people, and creating awareness competitively. Hosting of seminars enhances
scope significantly, evolve on new working targets and further generate the best trainings
which motivates stakeholders.

 Trade shows: This type of event are held to bring on analysis towards company the latest
products and services launched up actively, and determine business goals for further
extended time period. Trade shows are launched with significant focus on innovation,
expertise oriented business goals for gaining new rise on shareholders reach. The event of
trade show is also widely known for bringing on extensive growth, for larger
performance rise based on expertise oriented targets diversely. Press conferences: This is corporate event, evolved to bring introduction of new
products launched up by company into competitive industry domains and strengthen up
informative promotions of company products, services. Chewton Glen holds variety of
corporate press conferences to bring new range of products being launched within
market, and directly shape up expertise potentially towards fundamental longer goals.
 Business dinners: This is type of corporate event organize by companies as one of the
most awaited and essential event where celebration of achievements are there and
significant new customers are contacted (Allen, 2021). Business dinners are also
collaborative team event, where stakeholders of company get together with specific goal
to evolve on long term growth targets and corporate scale efficacy.
From the above discussed aspects and types of events, it can be understood that Chewton
Glen aims to further evolve on new working rise within type of events and also towards rising
vision oriented services for catering to new demands, The resources and events are also
structurally advanced to develop proper competitive advanced framework and further generate
optimistic working goals rise.
Professional etiquettes required to be successful in the event management Industry
The most professional etiquettes specifically essential to be successful in event
management are golden and platinum, where golden principle means treating others with respect,
as other person would like to be treated. Platinum principle heads on focus towards etiquette
where treatment given to other should be with high professionalism, smartness and competent
vision for serving huge satisfaction. Chewton Glen, further plays keen role to develop stringent
rise towards effective following of professional etiquettes which needs stronger vision to
operatively determine extensive rise on larger horizons (Adamsone-Fiskovica and et.al, 2021). Professionalism and business etiquette: This is one of the other professional etiquettes,
which plays crucial role for functional working rise to further advance up scope on new

determinants towards keen operatives actively. It specifies stringent growth, for
completion of business services within event management goals and to primitively bring
on extended functional growth variedly. Confidentiality: The event managers and team must follow confidentiality principle,
where customers booking their stay at hotel should be confirmed with etiquette of
confidentiality for further extended performance growth. It also plays keen role for
functional innovation, creative advancement and larger scale expertise diversely.
Confidentiality is also specific professional etiquette, to develop stronger range of
leveraged rise based on structural domain for keeping up with customers preferences
dynamically. It also plays keen role to evolve on technical vision, determine practical
working growth for dynamic business goals.
 Time management: This is also another professional business etiquette whereby
following time management, functional working growth is worked on strategically to
develop proper record. Event manager should be also adhesive towards time
management, by delivering services with time and bringing on competent rise diversely.
There should be significant focus on time management, and following effective practices
for serving people with best services which further opens up scope for technical working
rise diversely (Ziakas, 2021).
Chewton Glen, aims to further head on towards principles of event professional etiquettes
which plays strong crucial role for extending new range of competitive services diversely and
determine the best operative growth targets. Professionalism within serving based on etiquettes,
opens up pace towards event delivery goals within longer time frame and also form strategic
functional growth paradigms innovatively. This also can be understood to be profoundly
essential to determine strategic pathways, operatively advance up pathways based on long term
goals.
Key operational and strategic issues in conference and event management.
UK is considered one of the most economically developed country. Because of its
economic stability, UK has been able to establish and organize world's biggest conferences.
Also, it has enough space for the banquet and event industry to grow in the country (Vlahakis
and Kopanaki, 2018). However, there are various factors that affect the day to day operations of
the event industry. It is very important that the development in the event management industry is

appropriate with advanced technology that is sustainable and environmental friendly. On the
other hand there are various strategic and operational issues that are being faced by the event
management in the successful organization of an event or a conference. The issues faced are as
follows: Maintenance of the booking dairy- One of the major element in the success of an event
depends on the documentation of the booking diary. It is one of the major issue that is
faced by the event management industry in day to day basis (Kestler and et.al., 2021).
Maintaining a booking dairy is the foremost for every organization so that there are no
chances of confusion in the dates and time of an event. The Chewton Glen properly
documents all its events in booking diary to avoid every possibility of confusion. Pricing and Packaging- Pricing is considered one of the most significant element in
organizing a successful event (González-Granadillo, 2021). It is very important that
appropriate pricing strategies are adopted by the hospitality industry so that they can
provide the customers with standardized prices and also can survive in the competitive
markets. Financial Considerations- Another issue that is faced by the event management is the
consideration for the finance that is deciding an appropriate budget for an event is a
crucial aspect in the planing of an event. It is very important the Chewton Glen keep in
mind the financial consideration while planing an event for its guests and clients. Function Sheets-Another crucial element in planing a successful event is the function
sheets. It is very important that appropriate function sheets are prepared by the event
managers so there is no duplication of any activities (Maguire, K., 2020). Also, it helps
them in specifying particular roles for particular individuals. The Chewton Glen
implement is functional sheets in an effective manner that results in no duplication and
results in higher efficiency of its staff.
 Marketing- Another major strategic issue that if faces by the event management is the
marketing of its event (Chamberlain and et.al., 2019). It is one of most important element
in success of an event that is effective marketing and promotion will definitely result in
success of an event that is with higher number of audience. It will result in higher sales.

Food production systems and service styles.
There are various types of food production systems that are being used in the event
management industry. There different types of food production systems are as follows:
1. Conventional food production system- It is a type of production system where the food is
being prepared in the premise's kitchen where the food will be served. This system is
mainly adaptable in cases of individual preferences (Hagen, D., 2021). This system offers
higher flexibility in menu planning and also provides minimal distribution costs. The
Chewton Glen uses this type of production system that help them in offering their
customer with better services and faster food production systems.
2. Commissary system- In this type of production system the food is prepared at a central
location and then the food is distributed to the different areas where it will be served. It is
necessary that there is a food distributor in between so that the food can be delivered
from the centre to the location.
3. Assembly system- It is a production system where fully prepared food items are directly
purchased from the suppliers and the vendors. However, the drawback of such type of
production system is that it only offers limited food varieties to its customers and guests.
4. Ready prepared systems- It is a type of production system where the food is already been
prepared and freezed. At the time to serve it is just defrost and is ready to serve to its
customers (Adam, I. and Ping, J., 2018). However, it is considered one of the most
expensive production system as it requires due care so that it can prevent spoilage and
contamination.
There are various food and beverage serving styles that are being provided by the event
management and banquet industry. These serving styles are as follows:
1. American service style- It is one of the most common style of service that is also known
as plated services. It is the simplest form of service style (Van Winkle and Bueddefeld,
2020). The Chewton glen offers the American style food services by neatly plating the
items and placing at the right hand side of the guest's cover.
2. French service style- This service style is also known as the family service. In the French
services, these services are found mainly in family banquets and pensions. In this style
the dish is presented from the left side to the guests.

3. Russian service style- It is considered one of the most elaborated services that are also
known as the side board services. It is deemed to be a service that provides high level of
satisfaction to the consumers with personalized services (He and et.al., 2018). The
Chewton Glen also offers its guest with the Russian style services that help in enhancing
their satisfaction level and leaves a mark in the customers mind.
CONCLUSION
From the above report it can be concluded that there are various types of events that are
taking place in the UK which are organized by the event management industry. The scope of
these depends on the size of the events and conference being held. Also, it can be summarized
that there are various operational as well as strategic issues that are faced by the industry in
organize a successful event. Furthermore, it can be concluded that there are various food
production system that an organization can use and also various service styles to offer to the
guests and clients.

REFERENCES
Books and journals
Adam, I. and Ping, J., 2018, August. Framework for security event management in 5G.
In Proceedings of the 13th International Conference on Availability, Reliability and
Security (pp. 1-7).
Adamsone-Fiskovica, A., and et.al, 2021. Disentangling critical success factors and principles of
on-farm agricultural demonstration events. The Journal of Agricultural Education and
Extension, pp.1-18.
Allen, J., 2021. Event management. Wiley.
Chamberlain and et.al., 2019. Mega event management of formula one grand prix: an analysis of
literature. Facilities.
González-Granadillo, G., González-Zarzosa, S. and Diaz, R., 2021. Security information and
event management (siem): Analysis, trends, and usage in critical
infrastructures. Sensors. 21(14). p.4759.
Hagen, D., 2021. Sustainable Event Management: New Perspectives for the Meeting Industry
Through Innovation and Digitalisation?. In Innovations and Traditions for Sustainable
Development (pp. 259-275). Springer, Cham.
He and et.al., 2018. Analysis of a pharmacist-led adverse drug event management model for
pharmacovigilance in an academic medical center hospital in China. Therapeutics and
clinical risk management. 14. p.2139.
Kestler and et.al., 2021. Digitalization of adverse event management in oncology to improve
treatment outcome—A prospective study protocol. PloS one. 16(6). p.e0252493.
Liboriussen, J. M., Nørreklit, H. and Trenca, M., 2021. A learning method of trust building:
beyond the performance management of artistic events. Qualitative Research in
Accounting & Management.
Maguire, K., 2020. An examination of the level of local authority sustainable planning for event
management: a case study of Ireland. Journal of Sustainable Tourism, pp.1-25.
Van Winkle, C. and Bueddefeld, J., 2020. Information and communication technology in event
management. Handbook of e-Tourism, pp.1-22.
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Vlahakis, G., Apostolou, D. and Kopanaki, E., 2018. Enabling situation awareness with supply
chain event management. Expert Systems with Applications. 93. pp.86-103.
Ziakas, V., 2021. Event portfolio management: An emerging transdisciplinary field of theory and
praxis. Tourism Management, 83, p.104233.
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