Factors Influencing Conference Delegates' Choice of Australia as a Destination

Conference Delegates 1
Tourist Experience

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Table of Contents
Introduction......................................................................................................................................3
Conference Delegates visiting Australia.........................................................................................3
Characteristics of Conference Delegates.....................................................................................3
Factors motivating their desire for travelling..............................................................................3
Australia as a Destination Choice................................................................................................7
Conclusions....................................................................................................................................10
References......................................................................................................................................11

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Introduction
The report focuses on understanding the factors that motivate the flow of tourists towards
specific tourism destinations while also aims at reflecting the characteristic features of a tourist
consumer group.
Conference Delegates visiting Australia
Characteristics of Conference Delegates
Factors motivating their desire for travelling
The tourist consumer groups identified as Conference Delegates are influenced by a range of
diverse factors for encouraging them to tour between different places. Tourists pertaining to this
category tend to look for a balance between the parameters of destination appeal and also the
content of the conferences before deciding on to venture in such regions. Potential category of
conference delegates focus on visiting the conferences for both meeting of their learning needs
and also to interact and develop network with other attendants in the conference program
(Mohammadi & Mohamed, 2011). Further, the matter or issue under discussion in the conference
program, the type of speakers and also the existence of peers in the conference program all tend
to motivate the chances of visits of the conference delegates to a specific conference (Epure &
Alvarez, 2016). The marketing of the tourism destination is carried out based on extending the
tour beyond the level of the conference wherein the conference delegates can focus on enjoying
and also touring historical and cultural places and also in tasting quality food and wine products
(Severt, Wang, Chen, & Breiter, 2007). The mixing of both destination attractions with the

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conference program is considered to be an optimal mix by significant number of conference
delegates (Tourism Australia , 2019).
(Tourism Australia , 2019)