Event Management and Mega Events

This assignment provides an overview of event management, focusing on educational aspects, professionalism, and the concept of mega events. It includes a proposed classification system for cutaneous mosaicism, employability skill development, intelligence-based integrated security systems, detection and localization of acoustic events, drones in entertainment, efficacy of pregabalin in acute postoperative pain, and more green infrastructure required to maintain ecosystem services. The assignment also touches on the significance of mega events at Hotel Hilton, business conference meetings, and the personality traits of great event managers.

CONFERENCES AND
EVENT MANAGEMENT

Table of Contents
INTRODUCTION...........................................................................................................................1
LO 1.................................................................................................................................................1
Different events categories, dimensions and differences.............................................................1
Features and current trends impact events sector........................................................................2
Event layout to set up conference and event room......................................................................3
Additional services within conference environment and its importance to provide....................4
Different management role within event industry.......................................................................5
Management skills and personal attributes required to work within event industry...................7
Appropriate measures to provide safe and secure event venue...................................................8
CONCLUSION................................................................................................................................8
REFERENCES..............................................................................................................................10

INTRODUCTION
Event is defined as public assembly for purpose of education, celebration, reunion,
marketing products etc. conference is considered as an event that has been managed by event
manager. UK is one of the most famous and popular event celebration destination, as many
events has been arranged in country (Allen, 2018). There are many events and conference
meeting take place in UK. The present report is based on Hotel Hilton which have a lot of
conference room and provide their best services to customers. In organization there are many
people's working within group for the purpose of providing services. This study explains
different events categories and discuss current trends in event industry that effect business. It
also includes how events manager will adopt current trends and explain event layout to set up
conference hall in Hotel Hilton. This report clarifies additional services available within
conference hall and also justifies importance of additional service to provide customer. It also
explains management skill which is required for working within event industry and include
different management roles within event sector. Furthermore, this report will justify appropriate
measures to provide secure and safe event venue.
LO 1
Different events categories, dimensions and differences
In Hotel Hilton there are various types of events has been managed or organized by
organization based on customer demand (Lam and et.al., 2015). These events have divided into
many categories, such as,
Conferences and seminars- Seminar events has been conducted by many organizations
in Hotels for example, Hilton for the purpose of interacting with its targeted customers or
audiences and provide them all the basic information about their services. Seminars are basically
short term events, lasting within a few hours. In seminars, have multiple or single speakers who
give their effective speech in front of many people's or around them, this event keeps all the
participants together in common platform. Conferences on the other side is the most important
and popular business events, that is different from the seminars and organize by professional
event managers in Hotel. Organizations in UK keep conference meeting for its stakeholders to
announce their accomplishment of past years and to highlight the future achievements or goals
Bridal events- Bridal events is much different from conference and seminars meetings.
Many families prefer to organize bridal events in Hotels for example Hotel Hilton. In these
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events brides will meet many people's at same place. The purpose of Bride events is to introduce
all the person's with Brides where they all in one place plan their dreams in context of wedding.
Products launch events- Top professionals and biggest companies are deciding to
arrange products and services launching events which has been organized by big events
managers in Hilton Hotel (Happle, 2016). The purpose of product launch meeting or event is to
inform all the staff members across organization about any upcoming goods. Launch events
meant to make media coverage and industry activity prior to goods release.
Team building events- Purpose of team building events is to boost up workers'
confidence level which enhance their productivity that is very beneficial for business growth.
Team build events provide different opportunities for staff to spend time together in non working
environment.
Development of event sector-
All above events successful done by event manager or professionals, which are working
under event sector. Event industry has been developed since few year ago in which they
managed many events for the purpose of economy growth, in UK event sector contribute to
country economy (Getz and Page, 2016). Every year events industry will improve more and
more and organized a range number of events. Culture events, advertising events, wedding and
educational events are arranged by professional events' manager in hotels and Resorts.
Hilton hotel in UK provide its customers the best services or products such as
accommodation, fun activities etc, they serve it's the best and better facilities which build its
positive image in marketplace rather than the another hotels in nation. At Hotel Hilton there are
many mega events has been organized by the event organizer which grab the attention, for
example, In organization“Best UK conference C&IT Awards has been organized that run
successfully.
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Illustration 1: C&IT Awards At Hotel Hilton
(Source: Mega events at Hotel Hilton,2018)

Hotel Hilton run their business effectively within UK economy as they serve its best
services and provide better customers services that helps to retain them for longer. They offer
free Wi-Fi services or facilities to their guests that helps to grab their attention as well as
contribute to attract new ones towards business. Hotel services is the main part of business
growth and success, good quality of services helps to increase profitability and productivity.
Parking facility is one of the best and comfortable services given by Hilton hotel to their
customers. Many people prefer to travel and reach one place to another by driving their own cars,
as they face many difficulties for parking their vehicles around place where they want to stay.
Parking is one of the main requirement of consumers and expect from hotels to provide it, on that
case Hilton hotel offer parking facilities to its clients that helps to make them comfortable and
satisfy.
Taxi and car rental services- Hilton hotel arrange taxi to their guest and provide rental
car services to them for enjoying their holidays. Many people like to explore the place or chosen
destination, but without car or taxi they will not been able to do so. Organization gives this
service to people and arrange rental car facility for them within cheaper and affordable price.
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Illustration 2: Business Conference Meeting
(Source: Business Conference Meeting at Hotel Hilton and Resorts, 2017)

Hlton hotel in London on park lane have played hots to city's landmark occasions, from
Hollywood to royal families famous faces come through their doors. Within hotel there are many
events and conference has been held successfully. They have 120 car parking space within one
level and offer more excellent car parking services including coach drop off and car. In firm
many business conference meeting has been organized which run effectively and grab customers'
attention the most.
Hotel Hilton is situated on park lane, it is 101 meters tall, have 28 storeys and 460 rooms
including 56 suites, 2 big conference and events hall. They have 163,000 worker within company
who helps to run its business perfectly and contribute to grow it more and more.
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Features and current trends impact events sector
Conferences and seminars, bridal events, products launch event, team building events are
the different categories of events which organized by professional or manager in Hilton hotel.
Current trends and features affect event sector and their activities in which manager face some
difficulties.
Customers is the main part of business growth and play important role in success of
company in market. As main part of firm customer invest money and wants better services and
quality products. Changes in its requirement or demand is based on current trends which impact
on events' sector and its functions of business very much.
Current trends in Event industry-
For example, used of drones for the purpose of security and filming videos in wedding
or another events are considered as in current trends that influence event management structure
the most. Most of the consumer prefer to make videos in parties via drones because it captures all
the areas where event has been organized. Drones is one of the new technology that influence
event industry as whole and change clients mind in which they like to used this in its events.
Drones also play role in context of public safety or security, especially with support of
operational intelligence technology.
Many organizations prefer to conduct large meeting to introduce or launch their products
in front of media, public and another stakeholders (Neirotti and et.al., 2014). It is one of the
another current trend that helps to increase profit and build good brand image in all over the
world. In modern world, group of people's like to travel from one place to another, for the
purpose of spending time together and wants to arrange event for it with the help of event
manager or professional. This trend impact events management activities in which they need to
compile its work with above mentions trends, that might be quite difficult for them.
To grow in business event manager has to adopt all the current trends that run recently in
society. For example, Drone is one of the latest trend that garb the attention of customers and
impact on Event industry. Hotel Milton and other events' manager must adopt new technology
like drones which have the amazing feature such as 360 degree video and live streaming through
social media sites. With the help of using this technology event planners can record each and
every action form new perspectives and heights that satisfy its customers with services, by
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adopting new technologies and trends in businesses such as drone and out place event planning
for group of people's businesses will grow and succeed by being innovative.
Event layout to set up conference and event room
Event industry will grow consistently through satisfying its customers and work
according to their needs. In Hilton if a company wants to conduct conference meeting for the
purpose of interacting with its stakeholders and share information about business or new launch.
Staff of Hilton Hotel need to does correct set up for this conference and prepare all the
preparations by following each and every set of how to organized event and managed it
appropriately. Set up of conference room is an important par of conference and it plays essential
part in conferences success. If when Hotel Hilton event planner decide on the best conference
room layout there need to considered many things and follow few steps of setting conference and
make preparations for it, in Hotel to meet its customers requirement,
 Step 1: Discuss about event theme: The very first step is to discussed about the event
theme with customers. conduct face to face meeting with their consumer and ask them to
know about the purpose of conference and theme which they need to arrange. If event
manager know about the theme, they can assure that every part of event is optimized for
success. ask them about their budget which is one of the most important part of setting
conference hall.
 Step 2: Identify customer preferences: In the process of face to face meeting or
discussion should understand its clients preferences and requirements which helps to
make or set conference hall.
 Step 3: Organize employee team: After getting all the knowledge about them and
customer preference, arrange effective workforce, that contribute to accomplish
conference event of company effectively. Team of employees take second charge of
handling all the preparations of conference hall as according to clients requirement.
 Step 4: Layout of conference hall: in Hotel Hilton design plan how to arrange or set up
conference room, who will help in their process etc. they make plan based on budgets
provided by customer. Plan including all the things such as benches, tables, food
preparations etc. by having the appropriate budgets, it helps to set price for conferences
hall preparations.
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 Step 5: Gather resources: After making correct plan manager gather all the resources
which is essential and required in conference room, they effort to meet with consumer
requirements and expectations.
 Step 6: Execution: In the last step, set up conference hall as according to requirement of
customer is accomplished. Manager Execute their plan and work by following all the
steps which is important to success in managing and organizing conference that meet
with consumer requirement.
C&IT awards is one of the mega event that has been design from hotel Hilton, in this UK
big agencies, corporate, international agencies, industry and associations come together to
discuss and debates, this event is judged by all the professional from UK organization and
agencies mention above. Within this mega event Hilton Hotel play essential role, they organize
each and every think related to this event.
Lay out of this event-
 Organizer of this event gather all the relevant and necessary resource that is required to
accomplish C&IT awards successful.
 They hire talented and skilled people to serve its best services to customers and make
them happy and satisfy.
 Manager execute over all activities and action within this event and assure about all the
process going easily.
Additional services within conference environment and its importance to provide
Event Manger provide their best services or facilities to customers which helps to make
them happy and satisfy. Customers demand in events are getting increase more and more
according to the trends. To satisfy consumer and management include more services in
conference or another events which helps to satisfy clients and garb their attention rather than the
other. Better services help to create something special and memorable which set in mind of
customer.
Food and beverage is one of the best and additional service that available within
conferences based on demand of clients. In big events' food and beverage services specially
arranged by event manager in conference hall or another place (Müller, 2015). F&B services can
be provide by two types, first on premise, it is one of the better service in which food is
delivered where its prepared, after end of conference event guests visits premise to avail food
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service. Second is outdoor catering or off premise, this type of Food and beverage service
include partial cooking, service at consumer premises and preparation. F&B service has been
served to clients in many ways that has been done if people need or required as in conference.
Importance of providing Food and beverage services-
Food and beverage services is considered as additional services within conference event,
it is very important part of conference, meeting and other events. Event manger include Food and
beverage service in additional, which is essential to attract customers more and more towards
event management business. With the help of providing additional services' event manager grab
the attention of delegates and another people who take part in conference. Increasing number of
events business will increase its profit margin and generate more revenue as compare to other in
event industry, UK.
Different management role within event industry
There are three management roles within event industry, such as:
Event manager- it is one of the most important role within event sector, event managers
are the individual person who run and organize events based on customers needs and
requirement. They have charge to take decision about organizing events in Hilton Hotel,
manager need to provide their better services which helps to increase profitability and
productivity (Basir, Intelligent Mechatronic Systems, 2015). They organize and plan
promotional, social and business events at place decided by clients. They be in charge of
organizing, executing and planning all kinds and sizes of events, like food festivals, business
events, wedding, parties, conventions etc. event manager need to liaise with customers to find
out its exact event demand or requirements. The most essential role of event mangers is to
coordinate and manage suppliers, event logistics for example, venue, travel and catering.
Event organizer- Event organizer is a person who coordinates all feature of professional
events and meetings. They choose the meeting or conference locations, coordinate other
information and arrange transportation services for customers. They schedule any event and run
it and reports events. Event organizer is responsible to make assure that event process run
smoothly and identify any problems around the event and effort to solve it. They are highly
responsible for the event within event industry from start to end.
Event coordinator- Event coordinates within event industry plan everything from
business conference to large weddings and trade shows. They are responsible to control any
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event or function form conception to clean up (Jiang and Schmader, 2014). Event coordinator
meet with customers to work out on event details, book and scout locations. As the event
coordinator, person will be in charge of making assure that everything goes in event according to
fix schedule.
Event industry grow more and more due to many events in society, most of the people
prefer to arrange outside event rather than organizing within home. As event industry rapidly
grow in UK, people get the best job opportunities within this sector, including event coordinator,
event manager, event organizer etc. thus, to run business effectively event industry required
talented and skilled candidates in firm which help to grow business and contribute to achieve
organizational business objectives and desired goals.
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Management skills and personal attributes required to work within event industry
As event manager management skills is one of the most essential part or ability that helps
to work within event industry. There are following skills ad characteristics of event mangers
which is required to work in event sector.
Management skills-
An event manager has great interpersonal skills, they have to work with group of
people and team in order to assure event is success. It means that event manager should have
ability to listen and tell staff without any issues (Jackson, 2015). It is essential that they will be
able to understand clients needs and then get outcomes to fulfill needs of them. As event
manager, good communication is one of the most important skills which help during as whole
career in event industry. It is important that event manger can be able to communicate with
customers effectively which make a good impression. With having good communication skills
persona will grow and develop it career in event industry and succeed in event management.
Flexibility is required to work within event sector as working event manager. Nothing is fixed
when person is organizing event, things get changed at drop of hat. The event manager must be
flexible to take sudden changes in work and stride accordingly. They will be able to find out the
better outcomes and sort any situations. Innovative and creative is another management skill
which is required in person as working in event industry. To become successful event manager
person need to do things or work differently, it requires creativity and innovation.
Characteristics-
 Event manger need to mange budgets of event that is key of success, they have the ability
to perform effectively and perform under decided budgets.
 Event manager need to able to communicate with its team members.
 They need to being able to pay attention to information and take pride in work, with the
helps of above skills and characteristic event manager meet stakeholders expectations and
needs and generate revenue more and more.
Management skills such as communication, flexibility, creativity and innovation is one of
the best and important skills which need to create successful event. All these things impact on
event program as whole and helps to meet with customers needs and expectations.
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Appropriate measures to provide safe and secure event venue
Event manager need to identify those services which helps to safe and secure event
venue, guests, staff members and other people at event destination. Event manager need to make
list and mention public health services include, police, fire brigade, hospital etc. in it. They need
to mention contact number within this list which help to prevent and secure people by having any
sudden incident at the destination (Periyannan and et.al., 2014) Event manager monitor each and
every level of guest and employees safety which is essential for event success. They need to
make assure that security staff must be qualified and have experience for providing security for
events. If event manager is hosting large event, they need to ensure security organization of their
choice has proven experience in managing and handling event of that level.
Event manager need to assure that event setup is resistant to safe elements, they thrive in
unusual environment that needed both careful planning, but also ability to adapt to change. As
they know sudden severe weather in UK can disturb event, so that they need to make some
additional plan which helps to recover the area. As event manager, they need to bring all the fire
extinguisher around event place that support while fire incident happen.
Comparison of security and safety provision for events-
Security is one of the most essential concern of event manager, in which they need to
focuses on more and more rather than the another process of managing an event for example,
weeding event. Safety is the purpose of security which is different from security. With the help
of hiring good and reputed security company, event will be accomplish successfully. Team of
security company safely handle staff and guest within event.
CONCLUSION
The present report discussed about the four different event categories which has been
managed by event manger or organizer. It has been concluded that current trends in event
industry get impact on event sector, drone is one of the trend that will adopt by event
management which helps to grab the attention of customers. The current study discuss about the
stage for setting up conference hall in Hilton hotel to meet with clients requirement. It has been
discussed Food and beverage as considered in additional services of event manager that helps to
attract new customers. This report discuss about the event manager, event organizer and event
coordinator roles within event industry and also discuss the current job opportunities for people
within event sector as based on its rapid growth. The present study discuss that event manager
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need to have good communication, creativity and innovative skills that is required within event
industry. Furthermore, it discusses that event manger has to identify and monitor staff and
customer safety and focuses on their security the most which is essential for event success.
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venue-1b5412b7-5b35-471b-889d-1de4278d97cf>
Mega events at Hotel Hilton.2018.[Online].Available
through:<https://www.cvent.com/venues/london/hotel/hilton-london-metropole/venue-
2255ac40-fd30-4d86-98a7-f412d328ea97>
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Personality Traits of a Great Event Manager. 2017.[Online].Available through :
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