Analysis of Conference and Banquet Industry
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The report provides an in-depth analysis of the conference and banquet industry in the UK, focusing on its growing significance and essential role in the hospitality sector. It covers various aspects, including event management, employee performance, and customer relationship management, providing a comprehensive overview of the industry's dynamics.
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Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1.1 The size and scope of the conference and banqueting industry in the UK ..........................1
1.2 Analyse the factors affecting its development......................................................................2
Task 2...............................................................................................................................................3
2.1 assessment of the key strategic and operational issues involved in the effective
management of a given conference or banquet. .........................................................................3
2.2 determining the performance and quality review techniques used by the Conferences and
banqueting industry.....................................................................................................................4
Task 3...............................................................................................................................................5
3.2 factors to consider when organising an off-site conference or banquet................................5
3.3 Analyse the key menu planning considerations for conference and banqueting events.......6
4.1 Assess the ergonomic considerations for a given conference or banquet.............................7
Conclusion.......................................................................................................................................8
References........................................................................................................................................9
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1.1 The size and scope of the conference and banqueting industry in the UK ..........................1
1.2 Analyse the factors affecting its development......................................................................2
Task 2...............................................................................................................................................3
2.1 assessment of the key strategic and operational issues involved in the effective
management of a given conference or banquet. .........................................................................3
2.2 determining the performance and quality review techniques used by the Conferences and
banqueting industry.....................................................................................................................4
Task 3...............................................................................................................................................5
3.2 factors to consider when organising an off-site conference or banquet................................5
3.3 Analyse the key menu planning considerations for conference and banqueting events.......6
4.1 Assess the ergonomic considerations for a given conference or banquet.............................7
Conclusion.......................................................................................................................................8
References........................................................................................................................................9
INTRODUCTION
A planned event of any occasion at a place of the event sectors in the hospitality industry
are known as conferences. They basically conduct meetings, conferences or exhibition that also
consists of banqueting and catering. The division is mostly between two groups known as
banqueting and conferences. When the provided space is for business purpose are known as
conferences events(Davis and Pantelidis, 2018). Whereas, the customers who celebrate any
festival or occasion at the place are banquet events. As a manager of a catering company the
“Service on a Plate”, our company provide catering services for various events, conferences and
banqueting. This report covers banqueting and conferencing research of the hospitality sector.
Further it will show its sizing and scope in the UK and how it is important for growing and
development of the hospitality industry, also factors that are influencing its development. And
lastly it will cover the performance and various techniques used by conferences.
TASK 1
1.1 The size and scope of the conference and banqueting industry in the UK
Conference events are conducted for the purpose of businesses or for training and they
concentrate on technology and training equipments. People or attendees attending these
conferences are from outer general area and here accommodation demand is more as compared
to banqueting. Banqueting events are for celebrating occasions and enjoyments and are focused
on food and drinks.
The industry of events is basically an industry which is spread globally, where events are
held every day. Many cities are conducting conference and celebrating events on a large scale
that attract many domestic and international delegations. Many benefits such as employment,
tourism, promotion and economic growth are provided by conducting these events. Venues
where these events can be held include restaurants, functional rooms, church halls, conference
halls and community centre(Berners, 2018). As a manager of a catering company Service on a
Plate, they provide catering services for various events, conferences and banqueting. Recently,
many efforts have been made to determine the size and scope of the conference and banqueting
industry. The Meta analytic research identified that these banqueting and conference events
mainly deal with business meetings, festivity, trade fairs, outdoor events etc.
1
A planned event of any occasion at a place of the event sectors in the hospitality industry
are known as conferences. They basically conduct meetings, conferences or exhibition that also
consists of banqueting and catering. The division is mostly between two groups known as
banqueting and conferences. When the provided space is for business purpose are known as
conferences events(Davis and Pantelidis, 2018). Whereas, the customers who celebrate any
festival or occasion at the place are banquet events. As a manager of a catering company the
“Service on a Plate”, our company provide catering services for various events, conferences and
banqueting. This report covers banqueting and conferencing research of the hospitality sector.
Further it will show its sizing and scope in the UK and how it is important for growing and
development of the hospitality industry, also factors that are influencing its development. And
lastly it will cover the performance and various techniques used by conferences.
TASK 1
1.1 The size and scope of the conference and banqueting industry in the UK
Conference events are conducted for the purpose of businesses or for training and they
concentrate on technology and training equipments. People or attendees attending these
conferences are from outer general area and here accommodation demand is more as compared
to banqueting. Banqueting events are for celebrating occasions and enjoyments and are focused
on food and drinks.
The industry of events is basically an industry which is spread globally, where events are
held every day. Many cities are conducting conference and celebrating events on a large scale
that attract many domestic and international delegations. Many benefits such as employment,
tourism, promotion and economic growth are provided by conducting these events. Venues
where these events can be held include restaurants, functional rooms, church halls, conference
halls and community centre(Berners, 2018). As a manager of a catering company Service on a
Plate, they provide catering services for various events, conferences and banqueting. Recently,
many efforts have been made to determine the size and scope of the conference and banqueting
industry. The Meta analytic research identified that these banqueting and conference events
mainly deal with business meetings, festivity, trade fairs, outdoor events etc.
1
Events Amount generated (in a billion pounds)
Conferencing and meetings 20.9
Exhibition and fairs 11
Outdoor events 1.1
Festive and culture events 2.1
The world's most essential business destinations is the UK. It is computed that about 1.3 million
corporate meetings are conducted in UK annually. Moreover, it is also estimated that each global
business traveller consumes an average of about 611 pounds on each visit.
Following are the growing of the UK events, is up to 24,000 with the manpower of up to
540'000 workers. Further, the scope of banqueting determines to fulfil and deliver better
services, which focus more on celebration, bringing a group of people together for a particular
event. These events scope is to provide various benefits and advantages for destinations. The
market has been estimated to be 18.8 billion Euros to UK economy, which also includes the
spendings of money at various occasions. There are about approximately 6,660 conferences and
banqueting venues in UK that work with the entire major hotels such as Hilton, Marriott, etc. and
there are approximately 9.002,053 meeting rooms across UK(Rahimi, 2017).
1.2 Analyse the factors affecting its development
The different factors, which are responsible for events of banqueting and conference
sectors includes service facility, competition, food, technology and entertainment etc. and are
known as internal factors.
Factors affecting the development of conference and banqueting in hospitality industry are:-
Political factors: - this factor has a direct striking on conference and banqueting
business. It is very essential to maintain a healthy relation with these political leaders for
business goodwill. The instability of political factors may lead to unorganized
conferences. Public will have anxiety to attend conferences and there will be increase in
the price of essential products required for it
2
Conferencing and meetings 20.9
Exhibition and fairs 11
Outdoor events 1.1
Festive and culture events 2.1
The world's most essential business destinations is the UK. It is computed that about 1.3 million
corporate meetings are conducted in UK annually. Moreover, it is also estimated that each global
business traveller consumes an average of about 611 pounds on each visit.
Following are the growing of the UK events, is up to 24,000 with the manpower of up to
540'000 workers. Further, the scope of banqueting determines to fulfil and deliver better
services, which focus more on celebration, bringing a group of people together for a particular
event. These events scope is to provide various benefits and advantages for destinations. The
market has been estimated to be 18.8 billion Euros to UK economy, which also includes the
spendings of money at various occasions. There are about approximately 6,660 conferences and
banqueting venues in UK that work with the entire major hotels such as Hilton, Marriott, etc. and
there are approximately 9.002,053 meeting rooms across UK(Rahimi, 2017).
1.2 Analyse the factors affecting its development
The different factors, which are responsible for events of banqueting and conference
sectors includes service facility, competition, food, technology and entertainment etc. and are
known as internal factors.
Factors affecting the development of conference and banqueting in hospitality industry are:-
Political factors: - this factor has a direct striking on conference and banqueting
business. It is very essential to maintain a healthy relation with these political leaders for
business goodwill. The instability of political factors may lead to unorganized
conferences. Public will have anxiety to attend conferences and there will be increase in
the price of essential products required for it
2
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Economic factors: - Gross Domestic Product rate and the condition of the economy is
highly influencing factor to heighten any business in a country. Rate of interest, tax rate
are included here to raise or decrease the business. Spending by the governments, rate of
exchange and international economic situations will affect hospitality sector. Since, the
rate of employment and inflation and also GDP is in better condition in UK, which makes
the actions of the banqueting and conference easier(Rogerson, 2017).
Social factors: - hospitality sector is one of the largest employment providing industry in
the United Kingdom, with around 20% of employers in Britain, which are engaged in
catering and hotel management. Socio factors such as age discrimination, health, career
attitude and residents increasing greatly affect the development of this industry. These
factors of consumer behaviour influence a lot in banqueting and conference sectors.
People beliefs and customs impact the business environment. The impact can be both
positive and negative, so the industry must react accordingly to the standards and
traditions of the UK. Consumer's attitude, their requirements, perceptual experiences are
discovered by socio standard and environment.
Technological factors: - With change in time, technologies are also changing and role of
technology is very important for conference and banqueting sectors. The hospitality
industry can develop itself and go ahead by the use of the rapidly growing technology.
Conference and banqueting sectors need to adjust and modify their activities according to
the change in the technologies to maximize the profit.
Ecological factors :- natural factors highly impact the conference and banqueting sectors.
People take these environmental issues as great concern. They want to use those services
which contain less environmental harm.
Task 2
2.1 assessment of the key strategic and operational issues involved in the effective management
of a given conference or banquet.
For the proper management of the conference and banqueting sector, the governing body
must concentrate on the critical problems which occur on daily basis as it requires time to time
modification(Rahimi, 2017). The strategical and functional issues which are there in the
impelling management for a conference or banquet are explained below:-
3
highly influencing factor to heighten any business in a country. Rate of interest, tax rate
are included here to raise or decrease the business. Spending by the governments, rate of
exchange and international economic situations will affect hospitality sector. Since, the
rate of employment and inflation and also GDP is in better condition in UK, which makes
the actions of the banqueting and conference easier(Rogerson, 2017).
Social factors: - hospitality sector is one of the largest employment providing industry in
the United Kingdom, with around 20% of employers in Britain, which are engaged in
catering and hotel management. Socio factors such as age discrimination, health, career
attitude and residents increasing greatly affect the development of this industry. These
factors of consumer behaviour influence a lot in banqueting and conference sectors.
People beliefs and customs impact the business environment. The impact can be both
positive and negative, so the industry must react accordingly to the standards and
traditions of the UK. Consumer's attitude, their requirements, perceptual experiences are
discovered by socio standard and environment.
Technological factors: - With change in time, technologies are also changing and role of
technology is very important for conference and banqueting sectors. The hospitality
industry can develop itself and go ahead by the use of the rapidly growing technology.
Conference and banqueting sectors need to adjust and modify their activities according to
the change in the technologies to maximize the profit.
Ecological factors :- natural factors highly impact the conference and banqueting sectors.
People take these environmental issues as great concern. They want to use those services
which contain less environmental harm.
Task 2
2.1 assessment of the key strategic and operational issues involved in the effective management
of a given conference or banquet.
For the proper management of the conference and banqueting sector, the governing body
must concentrate on the critical problems which occur on daily basis as it requires time to time
modification(Rahimi, 2017). The strategical and functional issues which are there in the
impelling management for a conference or banquet are explained below:-
3
1. Documentation of booking register ;- the booking register is consisted of the dates, time,
room number, space availability, participants number, number of days for conference
and also the venue for every seminar. All these items are mentioned in the booking diary
and must be maintain properly.
2. Valuation and packaging :- conference event pricing factors must be managed properly
by the organisation's standard and the work of packaging system act as the
encouragement factor. This will enable the organisations to design and embellish venues
with some class.
3. Health and safety :- the issues related with health and safety of the workers as well as
participants should be taken into considerations by the laws and they should monitor
these issues for 24 hours per day as it is a very delicate issue. Food and beverages is the
important part of banqueting and conference industry. It very essential to employee
trained workers with high awareness of safety and hygiene.
4. Implementation and evaluating :- the work implementation performed by each of the
employee should be under control and must be monitored regularly and also the
evaluation of performance need to be done timely for the work betterment(Grant, 2016).
5. Communication factors :- the interaction between workers to workers as well as
company to company and also company to guest must be properly managed by the team
of management of the strategic and operational issues which is the part of effective
management of a given banquet and conference.
6. Delegating of control :- authority delegation should be under control and managed as it
is the key factor in terms of hospitality sector.
2.2 determining the performance and quality review techniques used by the Conferences and
banqueting industry
The conference and banqueting sector's success depends upon their performance as if the
conference gain success then this industry also gains success. The performance and quality
review of events are utilised to assess ways for improving running and upcoming future events.
Therefore, the performance of the workers should be evaluated regularly and also the quality of
the performance must be under managed.
4
room number, space availability, participants number, number of days for conference
and also the venue for every seminar. All these items are mentioned in the booking diary
and must be maintain properly.
2. Valuation and packaging :- conference event pricing factors must be managed properly
by the organisation's standard and the work of packaging system act as the
encouragement factor. This will enable the organisations to design and embellish venues
with some class.
3. Health and safety :- the issues related with health and safety of the workers as well as
participants should be taken into considerations by the laws and they should monitor
these issues for 24 hours per day as it is a very delicate issue. Food and beverages is the
important part of banqueting and conference industry. It very essential to employee
trained workers with high awareness of safety and hygiene.
4. Implementation and evaluating :- the work implementation performed by each of the
employee should be under control and must be monitored regularly and also the
evaluation of performance need to be done timely for the work betterment(Grant, 2016).
5. Communication factors :- the interaction between workers to workers as well as
company to company and also company to guest must be properly managed by the team
of management of the strategic and operational issues which is the part of effective
management of a given banquet and conference.
6. Delegating of control :- authority delegation should be under control and managed as it
is the key factor in terms of hospitality sector.
2.2 determining the performance and quality review techniques used by the Conferences and
banqueting industry
The conference and banqueting sector's success depends upon their performance as if the
conference gain success then this industry also gains success. The performance and quality
review of events are utilised to assess ways for improving running and upcoming future events.
Therefore, the performance of the workers should be evaluated regularly and also the quality of
the performance must be under managed.
4
Reviewing budget :- at the time of planning of a banquet, the amount of money is
allocated. Event series, cash requirements, etc. for all these the total sum of budget is
distributed. It is essential of reviewing allocated funds to confirm whether it is enough to
fulfil the needs or not(Van der Wagen and White, 2018). This will make sure that
adequate money is allocated to the segment of a banquet which is very important.
Food beverages review :- this is the important part of the event, and it is reviewed to
make sure that the drinks and food necessitate of guest are well thought out. Therefore, it
is very important to involve a nutritionist for identifying the dietary choice of these guest.
Dress code review :- unforgettable events often contain special features. Similarity in
dressing codes which are matched with the decoration in the background, always leaves
special memories for the guests and will create a come back to the same venue.
Thoroughly reviewing the dress codes, makes sure that it matches with the profile.
Entertainment review :- it is an inherent part of a banquet. Hence, there is a high need to
evaluate it carefully especially considering the taste and experience of the present guests
as well as for the event purpose.
Review of table plan:- it is essential to review table allocation to make sure that it is made
with the aim of the event in unique and different style. It should be such that it must
create a special memory in visitors mind.
Transport review :- transport review is very important as the guest arrive from various
different places. It is essential to review their transportation mode i.e. land, air, water or
rail. It is necessary because it helps to make proper plan for effectively bringing these
guests to the venue.
Task 3
3.2 factors to consider when organising an off-site conference or banquet.
In case, if the event sector is organising an off site banquet and conference, there are
certain factors which are required to be taken into consideration(Coakley, Raftery and Keane,
2014.). Following are the factors :-
Venue selection is the first and most important step that has to be considered for the off
site conference or banquet and the venue should be according to the calculated budget of the
5
allocated. Event series, cash requirements, etc. for all these the total sum of budget is
distributed. It is essential of reviewing allocated funds to confirm whether it is enough to
fulfil the needs or not(Van der Wagen and White, 2018). This will make sure that
adequate money is allocated to the segment of a banquet which is very important.
Food beverages review :- this is the important part of the event, and it is reviewed to
make sure that the drinks and food necessitate of guest are well thought out. Therefore, it
is very important to involve a nutritionist for identifying the dietary choice of these guest.
Dress code review :- unforgettable events often contain special features. Similarity in
dressing codes which are matched with the decoration in the background, always leaves
special memories for the guests and will create a come back to the same venue.
Thoroughly reviewing the dress codes, makes sure that it matches with the profile.
Entertainment review :- it is an inherent part of a banquet. Hence, there is a high need to
evaluate it carefully especially considering the taste and experience of the present guests
as well as for the event purpose.
Review of table plan:- it is essential to review table allocation to make sure that it is made
with the aim of the event in unique and different style. It should be such that it must
create a special memory in visitors mind.
Transport review :- transport review is very important as the guest arrive from various
different places. It is essential to review their transportation mode i.e. land, air, water or
rail. It is necessary because it helps to make proper plan for effectively bringing these
guests to the venue.
Task 3
3.2 factors to consider when organising an off-site conference or banquet.
In case, if the event sector is organising an off site banquet and conference, there are
certain factors which are required to be taken into consideration(Coakley, Raftery and Keane,
2014.). Following are the factors :-
Venue selection is the first and most important step that has to be considered for the off
site conference or banquet and the venue should be according to the calculated budget of the
5
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conference. Banquet or conference theme, guest profile etc. by taking all these things into
consideration, an organisation can select the best venue suitable for their conference. After the
venue selection is done, the second step the organisers should take is to contract with agency of
management for managing the conference activities such as guests management, facilitation of
accommodation to the guests, food servicing, traffic and crowd management, time management
etc. Another factor that should be taken into consideration is the ambiance of the venue. Proper
attention should be paid to the decoration. Third is cost and event date flexibility; flexibility on
the event date can be helpful in negotiation with venues. Mostly guest also prefer a bar for
entertainment after the event gets over, so there must be enhance networking at the place.
3.3 Analyse the key menu planning considerations for conference and banqueting events.
Menu planning consideration for banqueting and conference events consists of various
key factors that need to be properly analysis before planning for menu. Following are the key
menu planning considerations for conference and banqueting events:-
Study about the guest's profile :- understanding of the guest profile must be taken into
consideration before selecting the menu for any banquet or conference event. The menu
should match the profile of the guests(Davis and Pantelidis, 2018).
Understanding guests taste :- before selecting the menu, the event managers must know
about the guest preferences. In case, if there are large number of guests are available at
the conference venue and if they are not able to reach all the guest preferences for
planning menu, then in this case they can take chief guest's and high profile guests
preferences into consideration.
Providing seasonal food :- the management agencies if the conference may provide
seasonal food items to the guests as it might be liked by them.
Consider ethnic and regional menu :- every region have their own different cultural
food. Many guests arrive from different parts of the country, so these outside guests may
look for local cultural food to eat.
Event schedule :- for selection of menu, the event schedule time must be considered. For
example, if the conference is in the morning then the menu should be for the breakfast
and the menu for the lunch must be different from the breakfast.
6
consideration, an organisation can select the best venue suitable for their conference. After the
venue selection is done, the second step the organisers should take is to contract with agency of
management for managing the conference activities such as guests management, facilitation of
accommodation to the guests, food servicing, traffic and crowd management, time management
etc. Another factor that should be taken into consideration is the ambiance of the venue. Proper
attention should be paid to the decoration. Third is cost and event date flexibility; flexibility on
the event date can be helpful in negotiation with venues. Mostly guest also prefer a bar for
entertainment after the event gets over, so there must be enhance networking at the place.
3.3 Analyse the key menu planning considerations for conference and banqueting events.
Menu planning consideration for banqueting and conference events consists of various
key factors that need to be properly analysis before planning for menu. Following are the key
menu planning considerations for conference and banqueting events:-
Study about the guest's profile :- understanding of the guest profile must be taken into
consideration before selecting the menu for any banquet or conference event. The menu
should match the profile of the guests(Davis and Pantelidis, 2018).
Understanding guests taste :- before selecting the menu, the event managers must know
about the guest preferences. In case, if there are large number of guests are available at
the conference venue and if they are not able to reach all the guest preferences for
planning menu, then in this case they can take chief guest's and high profile guests
preferences into consideration.
Providing seasonal food :- the management agencies if the conference may provide
seasonal food items to the guests as it might be liked by them.
Consider ethnic and regional menu :- every region have their own different cultural
food. Many guests arrive from different parts of the country, so these outside guests may
look for local cultural food to eat.
Event schedule :- for selection of menu, the event schedule time must be considered. For
example, if the conference is in the morning then the menu should be for the breakfast
and the menu for the lunch must be different from the breakfast.
6
Comfortable setup of the room :- the room where the food will be served should be
comfortable and enough for the guests.
Presentation of food :- final food presentation must be attractive that should satisfy the
guest because the food satisfaction depends 50% on its look(Pheasant, 2014).
Beverages :- the drinks and other beverages must be served before the main course. The
organiser must provide different varieties of beverages for their guest.
4.1 Assess the ergonomic considerations for a given conference or banquet.
The ergonomic consideration of workers determine the success of the conference event or
banquet. Assessment of the ergonomic consideration for a given banquet or conference is given
below :- Communication skills :- the employers or workers of the event must have good
communication skills, they must know how to interact well with the guest. As they are
interacting with a very high profile and large number of guests, there communication
skills should be the best. Computer skills :- knowledge of the computers and the latest technologies is essential for
the employees as new technologies are coming nowadays in this modern world. You are
nothing without technology. Employees commitment :- the employees must be dedicated towards their work and
should also be sincere while performing any duty. Work consistency :- any work performed by the employee must be consistent. The
consistency of the work result in success of the work. Team work :- the conference and banqueting management must divide their work into
teams as the success of the work depends upon the team work. Personal skills :- the people who are working for the conference must be skilled enough
to complete their work efficiently, because the success of the event depends on the
effective working of the employees(Mayer and Henze, 2017). Leadership quality :- leadership quality defines the leader's ability to manage the team
work effectively. The team success basically depends on the leader who leads the team.
7
comfortable and enough for the guests.
Presentation of food :- final food presentation must be attractive that should satisfy the
guest because the food satisfaction depends 50% on its look(Pheasant, 2014).
Beverages :- the drinks and other beverages must be served before the main course. The
organiser must provide different varieties of beverages for their guest.
4.1 Assess the ergonomic considerations for a given conference or banquet.
The ergonomic consideration of workers determine the success of the conference event or
banquet. Assessment of the ergonomic consideration for a given banquet or conference is given
below :- Communication skills :- the employers or workers of the event must have good
communication skills, they must know how to interact well with the guest. As they are
interacting with a very high profile and large number of guests, there communication
skills should be the best. Computer skills :- knowledge of the computers and the latest technologies is essential for
the employees as new technologies are coming nowadays in this modern world. You are
nothing without technology. Employees commitment :- the employees must be dedicated towards their work and
should also be sincere while performing any duty. Work consistency :- any work performed by the employee must be consistent. The
consistency of the work result in success of the work. Team work :- the conference and banqueting management must divide their work into
teams as the success of the work depends upon the team work. Personal skills :- the people who are working for the conference must be skilled enough
to complete their work efficiently, because the success of the event depends on the
effective working of the employees(Mayer and Henze, 2017). Leadership quality :- leadership quality defines the leader's ability to manage the team
work effectively. The team success basically depends on the leader who leads the team.
7
Conclusion
The report concluded that, the banqueting and conference sector is the most essential and
growing sector in the hospitality industry in the UK. The people attending these events come
from different countries. The conference and banquet industry provided food and other service
facilities. The industry of events is basically an industry which is spread globally, where events
are held every day. For serving food the sector is following different styles of servicing and it
depends on the number of guests, total budget of the conference. And the performance of the
employees and management team determine the success of the conference.
8
The report concluded that, the banqueting and conference sector is the most essential and
growing sector in the hospitality industry in the UK. The people attending these events come
from different countries. The conference and banquet industry provided food and other service
facilities. The industry of events is basically an industry which is spread globally, where events
are held every day. For serving food the sector is following different styles of servicing and it
depends on the number of guests, total budget of the conference. And the performance of the
employees and management team determine the success of the conference.
8
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References
Books & journals
Davis, B., and Pantelidis, I.S., 2018. Food and beverage management. Routledge.
Berners, P., 2018. The Practical Guide to Managing Event Venues. Routledge.
Rahimi, R., 2017. Organizational culture and customer relationship management: a simple
linear regression analysis. Journal of Hospitality Marketing & Management, 26(4), pp.443-
449.
Rogerson, C. M., 2017. Conference and exhibition tourism in South Africa. In Urban Tourism in
the Developing World(pp. 89-108). Routledge.
Rahimi, R., 2017. Organizational culture and customer relationship management: a simple linear
regression analysis. Journal of Hospitality Marketing & Management, 26(4), pp.443-449.
Grant, R. M., 2016. Contemporary strategy analysis: Text and cases edition. John Wiley & Sons.
Van der Wagen, L. and White, L., 2018. Event management: For tourism, cultural, business and
sporting events. Cengage AU.
Coakley, D., Raftery, P. and Keane, M., 2014. A review of methods to match building energy
simulation models to measured data. Renewable and sustainable energy reviews, 37, pp.123-141.
Shahiri, A. M. and Husain, W., 2015. A review on predicting student's performance using data
mining techniques. Procedia Computer Science, 72, pp.414-422.
Davis, B., and Pantelidis, I.S., 2018. Food and beverage management. Routledge.
Lee, S. H. and Fenich, G. G., 2016, April. Perceived fairness of room blocks in the Meetings,
Incentives, Convention, and Exhibition industry. In Journal of Convention & Event
Tourism(Vol. 17, No. 2, pp. 159-171). Routledge.
Pheasant, S., 2014. Bodyspace: Anthropometry, Ergonomics And The Design Of Work:
Anthropometry, Ergonomics And The Design Of Work. CRC Press.
9
Books & journals
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