Interior Designing Business Opportunity

CONFIDENTIAL
Design Express
Design unboxed
Business Plan
Prepared [date]
Contact Information
Moutasem Abu Ghoush
[e-mail]
97150-222-4485
www.designexpressgroup.com
25 Regent St.
London, WU02 00E UK

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Table of Contents
Executive Summary.....................................................................................................................1
Opportunity..........................................................................................................................1
Expectations..........................................................................................................................1
Opportunity..................................................................................................................................2
Problem & Solution............................................................................................................2
Target Market.......................................................................................................................2
Competition..........................................................................................................................2
Execution.......................................................................................................................................3
Marketing & Sales...............................................................................................................3
Operations.............................................................................................................................3
Milestones & Metrics..........................................................................................................3
Company........................................................................................................................................4
Overview...............................................................................................................................4
Team.......................................................................................................................................4
Financial Plan...............................................................................................................................5
Forecast..................................................................................................................................5
Financing...............................................................................................................................7
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Statements.............................................................................................................................7
Appendix.....................................................................................................................................10
Profit and Loss Statement................................................................................................10
Balance Sheet......................................................................................................................13
Cash Flow Statement........................................................................................................16
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secret information and is shared only with the understanding that you will not share its
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Executive Summary
Opportunity
Problem Summary
The interior designer business is an important business which is used by people for
decorating their homes. An interior designer is a professional who has an important role in not
only providing advices regarding renovation or construction but also helps the clients in making
the construction safe. An inferior designing business would guide clients in making appropriate
selection of materials, layout, spaces, wall arrangements for a home or office. The professionals
also consider the safety aspects for the clients and layouts the designing proposal considering all
the requirements of the client. In today’s world most of the people like to live a sophisticated life
with proper decorations of home from outside as well as inside. Therefore, this creates
opportunity for interior designing business to operate effectively in an environment.
Solution Summary
The company which is being planned would be providing advices to clients to make their
homes more beautiful and secure. The business of Design Express would also be providing
services on the advice of the clients relating to wall coloring, wallpapers fixing, ceiling design,
change in the interior structure of a room for providing more space. In addition to this, the
business would also be taking steps for beautification of a room which can be done by adding
more paintings, flower arrangements, designing of windows and proper alignment of furniture.
Market
The target market of the business would be families who are moving into new homes or thinking
about renovations for their homes along with clients who are setting up a new office or
renovating the same. Therefore, the market segment which will be mainly considered by Design
Express is the household sectors and office staffs.
Competition
The key competitors which would be affecting the business operations of Design express are
other interior designing businesses which are operating in the region. These businesses are
already established in the market and therefore already has contacts of clients for doing business.
The potential clients would contact a business which they are aware of and therefore the
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secret information and is shared only with the understanding that you will not share its
contents or ideas with third parties without the express written consent of the plan author.

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management of Design express need to make the people aware of the services which is provided
by the business.
Why Us?
The business of Design express would be an appropriate choice for the customers as we provide
specialized services to the clients helping them to frame their homes and offices more
comfortable and stylish. Our team comprises of very skilled and capable individuals who have
artistic view which would surely help you to perfect your home and office interiors. We believe
in providing quality services to the client and are dedicated towards the needs of the clients. We
believe that it is not just the exteriors of a house or office which matters but also the interior
design also matters.
Expectations
Forecast
The business of Design express would be focusing on enhancing the sales of the business
by increasing the awareness of the business in the market. As per the financial targets, the
management anticipates a sales revenue of $ 25,000,000 in the first year while the profit which is
expected to be generated is $ 9,000,000. The management then anticipates that the sales of the
business would grow in 2nd and 3rd years at the rate of 12%. This increase is anticipated because
the management anticipates that the business would be able to make a name of itself in the
market. However, the management also anticipates that the profits would fall in 2nd years and 3rd
years due to high costs which would gradually decrease from 3rd years onwards. The financial
forecast of the business is anticipated considering the market survey which is conducted by the
business.
Financial Highlights by Year
Particula
rs 2019 2020 2021
$X00
0 $X000
$X00
0
Sales 25000 28000 31360
Cost
Incurred 16000 19800 23000
Profits 9000 8200 8360
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Financing Needed
The business would be needing appropriate capital for financing the activities of the business and
also developing proper infrastructure to support the activities of the business. As per the financial
status of the business, the management of the company would be relying on loan capital for the
purpose of financing the activities of the business. The loan would be taken for a long-term
period considering the needs and startup obligations of the business.
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secret information and is shared only with the understanding that you will not share its
contents or ideas with third parties without the express written consent of the plan author.