Business and Marketing portfolio Assignment

STUDENT NAME:
DATE

Confidential
ASSESSMENT 3 HAT202
BUSINESS AND MARKETING PORTFOLIO
Date 1

Confidential
INTRODUCTION
Introductory summary of the chosen sector, chosen business and a description of
its operation.
Uber Eats is a subsidiary of Uber, operating under the food and beverage
industry. It is an online food ordering app, which caters to the appetite needs of
the customers across the globe. The app indulges in partnership with the
restaurants of the world. The customers are delivered the orders within 30 minutes
or less through couriers with cars, bikes or on foot. The app is functional for 24
hours, where the customers can order breakfast, lunch and dinner (Ubereats.com
2018). The app also has the provision of placing orders on the official website
through the personal computers. The location of the customer is tracked
separately. For payments, the customers are provided with a choice of credit or
debit card (Ubereats.com 2018).
Date 2

Confidential
CURRENT BUSINESS OPERATION
LOCATION AND DISTRIBUTION
The outlet of Uber Eats is located in an around Australia. Sydney and
Melbourne are the two most important locations. Delivery is done to the customers
through the means of efficient transports like cars, bikes and others. Sometimes,
door-to-door marketing is also adopted for fulfilling the needs, demands and
requirements of the customers (Ubereats.com 2018).
PRICING MODELS
Variable pricing model is followed by Uber Eats. Auction is done for setting
the prices of the food items. These prices are uploaded on the official website for
the customers to comment. Once they select on the food item, the prices gets
displayed. If the prices are changed, it is automatically displayed along with the
items (Grimes, Petruny and Cordell 2015). This is in terms of catering to the
specific needs, demands and requirements of the customers. Within this, market
price of the food items is considered by the service providers. Variety in the pricing
proves advantageous for the middle class customers in savouring the taste of the
lip-smacking delicacies.
Date 3