Connected Cars: Safety Features Investigation on Customer Perception

This report provides a comprehensive literature review on connected car safety features, exploring the perspectives of customers, regulators, and manufacturers. It delves into the concept of "connected vehicles" and their wireless connectivity capabilities, highlighting the role of companies like General Motors in pioneering these technologies. The report examines the importance of perceived quality in the automotive industry and how it influences product development, emphasizing the need to understand user perception. It also analyzes the application of strategic planning tools like the Ansoff Matrix and investigates market segmentation within the automotive sector. Furthermore, the review discusses the impact of regulatory policies like eCall on road safety and the significance of incident management in ensuring service quality. The report also explores the benefits of automated self-driving cars and the importance of disaster recovery plans and cost-benefit analysis in managing risks. The report concludes by examining the influence of safety features on customer attitude, acceptance, and usage intention.

An investigation of Connected Cars
in Safety Features on Perception of
Customer, Regulators and
Manufactures

CHAPTER 3. LITERATURE REVIEW
3.1.1 Objective 1
According to American Traffic Safety Services (ATSSA) 2018:12 “Connected Vehicle” is a big term
which explains a wireless connectivity ability on vehicles which can be used for applications initiate
from infotainment to navigate to the vehicle safely. Information Technology and Innovation
Foundation (ITIF) 2018:2 also explains “Connected cars are one of the technologies which make up
the Internet of Things (IoT), a term which used to explain the set of physical objects attached with
sensors or actuators and connected to a network”. The General Motors (GM) with the main aim of
making a safety feature product in collaboration with Motorola bringing in the market, OnStar the
first Connected Car over the last two decades (Auto connected car news 2019).
perceived quality is nowadays the main quality in the success of the automotive industry. In this
current economic system going to develop their product according to the requirement of the user.
Nowadays the main goal of the automotive industry is to understand the user perception about the
quality of the product. As we see that during the development of product most of the engineers go
for evaluation of the product according to previous data and information. Despite this, they should
go for Technical Perceived Quality (TPQ) where they collected data and information according to
the aspect of the user about its technology of the product. Considering your own requirements
before going for one is always the best choice for the user. Nowadays in most of the business patron
want to use the applications in a different way so that they can easily do their work with more
accuracy and security. As we see that when any type of business rise and evolve, then they need to
develop their already existing system as well as need to upgrade their system. To implement this in
the automotive industry we should analyze the currently existing technology in connected cars and
also the needs of a new technology which is important to the automotive industry. By doing this we
can easily find out what new equipment and other related things are required to sure that the new
technology of the connected cars fully supports the current and future requirements of the end user
or not.
In 1984 Garvin find out that finished products and perceived quality is the major parts of the quality. The
perceived quality is a subjective judgment of the user about complete product quality and superiority. Perceived
quality is totally based upon the perception of the customers. The design of new connected cars mainly depends
upon the present and future demands of the user to ensure the development of the company by implementing
the right technology. By discussing the basic requirements and problems of the current connected cars with the

customer, the engineer can easily plan the quality infrastructure design of the connected cars. Due to which they
benefitted both technically and financially to the automotive industry.
3.1.2 Objective 2
According to one theory of Marketing, Ansoff Matrix is a strategic planning tool which provides a
framework to help executives, senior managers, and marketers to incorporate strategies for future
growth. Ansoff Matrix permits to see options by considering risk and marketing implications (Rao
and Klein 2015). In the automotive industry, there is a research center for the perceived quality
which technical aspects is according to the requirements of the user. There is an influence of so
many different aesthetic features on the user brand perception. As we see that product quality
related aspects have more attention because there are overlaps and few gaps in the perceived quality
of the product. Nowadays in most of the automotive industry, people want to use the applications in
a different way so that they can easily do their work with more accuracy and security. As we know
that in current time most of the connected car use virtualization technique to reduce their expenses.
There are so many things which can affect the performance of connected cars like a failure of
hardware parts, problems of changing environment and updates of the software.(Guerra, Erick (1
June 2016))
To examine the market segmentation in the automotive industries whereby analysis and discussion
will be undertaken in order to identify how a customer is inclined to this market and the challenges
that these industries encounter by creating a better way of measuring customer perceived quality by
looking how the particular sector could improve. The design of new connected cars mainly depends
upon the present and future demands of the user to ensure the development of the company by
implementing the right technology. Finally, what benefits it brings to the society by providing
guidance to the automotive industry improving product life cycle those would contribute to
recommendations for the automotive industry on how could improve perceived quality.
By understanding current trends of Product Innovation Technology mainly in the sector of the
Automotive Industry when faced with new product development bringing the latest innovative
technology into the marketplace. Furthermore, targeting the right consumers on how and/or what
influence customer perception of quality about connected cars. By doing this activity, it will be
understood how willing customer acceptance of payment for certain products with a respectable
brand reputation. Finally, finding the right balance amongst companies producing those innovative
products which bring competitive advantage in the current marketplace play the main role in
measuring the quality perceived by the user from a technical perspective.
Many of the automotive industry can use this facility to run, host and develop as well as provides
services according to the demand of the user at anywhere, anytime and on any device.
Integrated security protects the effects of worm, viruses and other attacks on the design of
connected cars. Nowadays connected car industries mainly work on a collection of different level of
statistics, how fastly these statistics will be collected and how these statistics will be controlled by
the users. It will provide the present status of connected cars new design with their physical and
virtual performance according to the aspects of customer.

3.1.3 Objective 3
European Commission (2018) “eCall is an automatic emergency call system for connected vehicles.
It mainly decreases the time it takes for emergency services to arrive. This policy was enforced for
Carmakers to install the technology in all new car and van models from 31 March 2018 onwards.
The system could help save hundreds of lives every year and so improve road safety in Europe.
The quality of products mainly consists of user requirements, technological capabilities,and
resources mainly responsible for fulfillment of customer expectations. (Fridtjof J. (1999))
To accommodate fast adjustment to customer expectations automotive industry must view the
customer as integral one of companies in the life cycle of quality products. The process of Incident
management is all about that when an IT-based service has been disrupted, normal functioning
capabilities are re-established as quickly as possible to minimize the adverse impact on business
operations thus assuring the best possible levels of service quality and availability according to the
user requirements.
On the product level, the quality of connected cars is measured by its reliability and durability.
Perceived quality is also termed as the quality impression which consists of robustness, finish,
comfort and the overall functionality of connected cars. Cost benefits analysis follow the approach
on cash flows which comes at n no of times at specific period of time. To implement this we should
analyze the currently existing products and also the needs of a new product which is important to
the company. By doing this we can easily find out what new equipment and other related things are
required to sure that the new products of the company fully supports the current and future
requirements of the end user. (Kanade, Takeo (February 1986))
Revenue generated from the automotive industry is very tough to predict so without doing the cost-
benefit analysis we can not make or implement the countermeasure of the error. It is also termed as
a straightforward tool which predict whether to invest in the project or not. In this current economic
system going to develop their product according to the requirement of the user. Nowadays the main
goal of the automotive industry is to understand the user perception about the quality of the product.
As we see that during the development of product most of the engineers go for evaluation of the
product according to previous data and information.
In industry and research, there are so many methods which help in the transformation of products
properties according to the technical requirements. In order to provide perceived quality in the
initial stage of product development, it is very important to find out a bigger component which can
implement the specific task of the automotive industry. Perceived quality in the automotive industry
is very dual in nature. TPQ is the subset of value-based perceived quality. Nowadays in most of the
automotive industry, people want to use the applications in a different way so that they can easily do
their work with more accuracy and security.

3.1.4 Objective 4
The automated self-driving car is one of the biggest ventures in the automotive industry which is
run with advanced technology. Many of the research findings suggest that there is a specific
influence in a positive way towards the consumer attitude with respect to acceptance, automated
driving and for usage attention.
The major reason for the development of smart vehicles is a positive impact on the safety of
vehicles. According to recent data, the number of death due to road accidents by motor vehicle is
increasing day by day. In most of the cases, the reason is always human errors. To prevent this
connected car is the biggest invention. In this safety system is very effective. When the government
changes its policy according to smart vehicle manufacturers safety proposal, it will reduce the
manufacturing cost in a big way. Due to this development in the field of automotive industry
increases at a high rate. When they provide their products with a warranty for maintenance and
insurance policy then it will benefit both the stakeholders due to this there will reduction in the
return of products. (Klaus (1 January 2015))
In order to control the interruptions in services of smart vehicles user have to rely on Disaster
contingency recovery plan . Long term recovery and risk management have a specific plan to
control the disaster of the connected cars. These things will keep smart vehicles up and running
without any interruptions. As we see that during the development of product most of the engineers
go for evaluation of the product according to previous data and information. Despite this, they
should go for Technical Perceived Quality (TPQ) where they collected data and information
according to the aspect of the user about its technology of the product. Considering your own
requirements before going for one is always the best choice for the user. By applying disaster
recovery plan we resume the products after any disruptive activities. Whereas safety planning help
in making a more comprehensive approach which always make sure that you keep connected cars
making not only in natural calamity but it also continues during lower disruptions including the
illness or minor software as well hardware problem. IT leaders, Security, and business all works on
the same platform to make decisions which are very crucial for the automotive industry. In
qualitative risk analysis logs of all risks and issues is sorted out with various action plan.
Cost-benefit analysis is a process where decisions of a business are analyzed. It is also used to
analyze the strength and weakness of the alternatives business plan. Due to an increase in inflation,
variant cash flow and the value of money also affect the costing of the product. In risk flood map
we see that the total value of the facilities provided is $ 700000. if the floods hit then it will go to
destroy the 70% of the facilities. The percentage of loss due to this is $4000. Cost benefits analysis
follow the approach on cash flows which comes at n no of times at specific period of time. Revenue
generated from the system or project is very tough to predict so without doing the cost-benefit
analysis we can not make or implement the countermeasure of the error. It is also termed as a
straightforward tool which predict whether to invest in the project or not. (Tyler, H., & Jake, H.
(2017))

Chapter 4. Findings/Analysis
4.1. Results
According to survey and current information about connected cars its shows that smart vehicles in
terms of external road and environment currently have real-time maps whereas the upcoming
product has Preventative safety car adaption facilities and Live road conditions report facilities.
Currently, connected cars have repair diagnostics and Automatic emergency call (E-call) whereas in
coming future they also have Predictive and remote service booking facilities. In terms of
preferences and personal data smart cars have passengers/driver details in hard memory whereas in
coming future they also have e-commerce facilities in the car. According to the pattern or taste of
the user they provide music and radio station with advertisements and preferences. Currently,
connected cars have facilities of direct call or speech of control almost every function of the car is
now coming with new virtual assistance and proactive navigation facilities. The perceived quality
is a subjective judgment of the user about complete product quality and superiority. Perceived
quality is totally based upon the perception of the customers. The design of new connected cars
mainly depends upon the present and future demands of the user to ensure the development of the
company by implementing the right technology. By discussing the basic requirements and
problems of the current connected cars with the customer, the engineer can easily plan the quality
infrastructure design of the connected cars. Due to which they benefitted both technically and
financially to the automotive industry. (Qiuxia (2 January 2018))
The module of the data center supports the server monitoring management service for our
organization like logging and other management features along with troubleshooting from the end.
One of the main features of the server monitoring tool is shielded virtual machine which provides
encryption support due to which it makes the virtual server more protected than the previous one.
Including automated disk encryption as well as capacities to replace all the nonshielded virtual
servers into the shielded virtual server this application is going to provide to the IT infrastructure.
Nowadays on the internet of things no one devices using enforced tough passwords or mutual
authentication. Some devices create a problem for making a tough password on the interface of the
cloud by stopping the authentication by generating a security code. Due to this, it becomes a very
easy access point for the attackers. So many technical developments give the ability to fill the gap
between the virtual and physical world.
It is offered by service providers as a service-based mutual interest instead of customer-based
interest. Measurement, monitoring, and reporting on a cloud platform is totally based upon the end
user or their capability to use the resources. (Fridtjof J. (1999))
The internet of things is mainly developed upon the protocols of standard communication and
interoperable. In the internet of things physical and virtual have their own physical identities,
attributes and mainly uses the smart and intelligent interface with the virtual identities, personalities
and are seamlessly integrated into the information network. The internet of things is now becoming
the main part of the future of the internet. it also going to turn as world level infrastructure with
dynamic networking with self-configuration abilities.

4.2. Discussion
By understanding current trends of Product Innovation Technology mainly in the sector of the
Automotive Industry when faced with new product development bringing the latest innovative
technology into the marketplace. Furthermore, targeting the right consumers on how and/or what
influence customer perception of quality about connected cars. By doing this activity, it will be
understood how willing customer acceptance of payment for certain products with a respectable
brand reputation. Finally, finding the right balance amongst companies producing those innovative
products which bring competitive advantage in the current marketplace play the main role in
measuring the quality perceived by the user from a technical perspective.
Nowadays the main goal of the automotive industry is to understand the user perception about the
quality of the product. As we see that during the development of product most of the engineers go
for evaluation of the product according to previous data and information. Despite this, they should
go for Technical Perceived Quality (TPQ) where they collected data and information according to
the aspect of the user about its technology of the product. (Michael A. (1 January 2017)).
Nowadays the main goal of the automotive industry is to understand the user perception about the
quality of the product. As we see that during the development of product most of the engineers go
for evaluation of the product according to previous data and information. Despite this, they should
go for Technical Perceived Quality ,where they collected data and information according to the
aspect of the user about its technology of the product. Considering your own requirements before
going for one is always the best choice for the user. Nowadays in most of the business patron want
to use the applications in a different way so that they can easily do their work with more accuracy
and security. As we see that when any type of business rise and evolve, then they need to develop
their already existing system as well as need to upgrade their system.
To implement this in the automotive industry we should analyze the currently existing technology
in connected cars and also the needs of a new technology which is important to the automotive
industry. By understanding current trends of Product Innovation Technology mainly in the sector of
the Automotive Industry when faced with new product development bringing the latest innovative
technology into the marketplace. Furthermore, targeting the right consumers on how and/or what
influence customer perception of quality about connected cars. (De Winter, J. C. F. (2015))
Virtual reality in the coming future will become lead entertainment, By using these technology
people are going to attend any program virtually more than physically. In order to control the
interruptions in services of smart vehicles user have to rely on Disaster contingency recovery plan .
Long term recovery and risk management have a specific plan to control the disaster of the
connected cars. These things will keep smart vehicles up and running without any interruptions. In
terms of preferences and personal data smart cars have passengers/driver details in hard memory
whereas in coming future they also have e-commerce facilities in the car. According to the pattern
or taste of the user they provide music and radio station with advertisements and preferences.
Considering your own requirements before going for one is always the best choice for the user.
Nowadays in most of the business patron want to use the applications in a different way so that they
can easily do their work with more accuracy and security.

Chapter 5 . Conclusion And Recommendations
Perceived quality is nowadays the main quality in the success of the automotive industry. In this
current economic system going to develop their product according to the requirement of the user.
Nowadays the main goal of the automotive industry is to understand the user perception about the
quality of the product. (Peter N. Golder, 2006) As we see that during the development of product
most of the engineers go for evaluation of the product according to previous data and information.
By discussing the basic requirements and problems of the current connected cars with the customer,
the engineer can easily plan the quality infrastructure design of the connected cars. Due to which
they benefitted both technically and financially to the automotive industry.
Nowadays in most of the business patron want to use the applications in a different way so that they
can easily do their work with more accuracy and security. As we see that when any type of business
rise and evolve, then they need to develop their already existing network as well as need to upgrade
their network. To implement this we should analyze the currently existing network and also the
needs of a new network which is important to the company. By doing this we can easily find out
what new equipment and other related things are required to sure that the new network of the
company fully supports the current and future requirements of the end user. On the product level,
the quality of connected cars is measured by its reliability and durability. Perceived quality is also
termed as the quality impression which consists of robustness, finish, comfort and the overall
functionality of connected cars. (Jake, H. (2017))
In order to control the interruptions in services of smart vehicles user have to rely on Disaster
contingency recovery plan . Long term recovery and risk management have a specific plan to
control the disaster of the connected cars. In order to provide perceived quality in the initial stage of
product development, it is very important to find out a bigger component which can implement the
specific task of the automotive industry. Perceived quality in the automotive industry is very dual in
nature. The design of new connected cars mainly depends upon the present and future demands of
the user to ensure the development of the company by implementing the right technology. Finally,
what benefits it brings to the society by providing guidance to the automotive industry improving
product life cycle those would contribute to recommendations for the automotive industry on how
could improve perceived quality.
By applying disaster recovery plan we resume the products after any disruptive activities. Whereas
safety planning help in making a more comprehensive approach which always makes sure that you
keep connected cars making not only in natural calamity but it also continues during lower
disruptions including the illness or minor software as well hardware problem. IT leaders, Security,
and business all work on the same platform to make decisions which are very crucial for the
automotive industry. In qualitative risk analysis logs of all risks and issues is sorted out with various
action plan.

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