Conspicuous Consumption Research: Survey, Report and Question Structure

This research focuses on the issue of conspicuous consumption and its impact on management. It includes a survey, report on question structure, and references. The survey aims to gather opinions on the topic, while the report discusses the structure of the questions used. The research also explores the factors that lead to conspicuous consumption and its effect on the economy. The subject is relevant to management, and the research is conducted in Australia.

Research on conspicuous consumption 1
CONSPICUOUS CONSUMPTION RESEARCH
(Name)
Name of the professor
Name of the institution
Location of the institution

Research on conspicuous consumption 2
PART A
Survey
Opinions are the best way of getting to understand a concept. Therefore, we as the
researcher would like to give you an opportunity to give us your opinion based on the following
issue. Conspicuous consumption is a very critical issue and affects management largely. People
have addressed the issue in many different ways and context. However, we would like to get to
know what you think about the same issues in a different dimension. That is why we have come
up with the following questions to get your opinion on the same. The questions are base on the
real life situations. Understanding the cause of the problem is one way of solving it. Therefore,
we would appreciate your contributions in helping us address the above management problem
based on conspicuous consumption. The following questions are simple and we hope that you
understand them. Please answer the questions as per your understanding as well as your
experience. They are 12 interesting questions, which am sure you will enjoy answering. If you
have any example that you would like to share with us, we are promising to keep it private .we
value your feedback, so feel free to give us your opinion.
Questionnaires
1) What are the places that you have travelled this year
a) Only in Australia
b) Outside Australia
c) If no go to question 3
2) How much did you spend while travelling?
a) Less than 1000$
b) More than 1000$
c) Any other amount
3) What do you understand by the term conspicuous consumption?
4) Do you think that travelling is part of conspicuous consumption? If yes, give the specific
condition at which travelling is a conspicuous consumption.
5) Do you know any person who owns a car that is worth more than 100000$, has a big
house and a lot of money in the bank?

Research on conspicuous consumption 3
a) Yes
b) No
c) If no go to question 7
6) Why do you that person buy all that for him? Do you classify that as part of conspicuous
consumption?
7) What do you think is the reason why people spend a lot on luxurious goods and services?
8) How do you think the following may determine your future conspicuous consumption of
a person
a) Socio-demographics
b) Cultural values
c) Shopping motivations
d) Experiences
9) Which of the above do you think is the main influence that leads people to conspicuous
consumption?
10) Do you think that conspicuous consumption has an effect on the economy of the
company?
a) Yes
b) No
c) If yes please give a brief explanation on how it affects the economy
11) How do you think spending on luxurious commodities affects your fund management?
12) What do you recommend to those who consume conspicuous goods?

Research on conspicuous consumption 4
PART B
Report on question’s structure
In the world people, have different reasons for why they consume a certain product. The
difference in the reasons for consuming the products results from the different motives that a
person have while consuming such products. There are those people who only consume a
product because the product is aimed at satisfying their basic needs. However, some people more
so those who are of the upper class may consume products based on a different reason. These
reasons are for instance prestige and gaining fame. The consumption of a product in an aim of
prestige or gaining fame is what is referred to as conspicuous consumption. There are very many
reasons stated and discussed by different authors why people tend to consume conspicuous
goods (Dev, Podoshen, and Shahzad, 2018). However, little has been mentioned about socio
demographics, shopping motivation, experience and cultural values. Most of the authors only
concentrate on peer pressure and social status as the reason to why people consume the status
product. In our research, we are going to focus on the mentioned factors that lead to the
consumption and paying less attention to the obvious reasons. In addition, we focused more on
the Australian domestic and international traveler in specific.
In our research, we employed different research methods tough we focused more on an
online survey. The survey was aimed at getting direct feedback from different consumers on
what they think about conspicuous consumption (Bronner, and de Hoog, 2018). We were able to
identify some of the issues that we were to include in the survey questions to enhance an
exemplary feedback. Coming up with the best research team needed a serious vetting and critical
considerations. Some of the things that we looked at when deciding on the team members were
cultural differences and the general understanding of the team members. The team members had
to be well informed on the topic and the problems related to the same. In addition, we had to
choose people from different places in Australia as well as different cultures. After an involving
discussion, we had to come up with the structure of the questions that we were supposed to use
in our survey. The questions had to include all the relevant information needed to gain relevant
feedback. This is because getting the correct feedback would be the first step for us to be able to
solve the management problem of conspicuous consumption.

Research on conspicuous consumption 5
In our effort of coming up with the best questions for our survey, we had to consider the
following aspects. Our survey structure had to meet the following checklist for efficient and
relevant feedback. Primarily the questions that we selected had to create a good first impression
to the participant. In addition, the mode of delivering the questions to the participant had to be an
effect on and that shows that we value their feedback. Therefore, we chose to deliver the
questions in a well-structured email written in a professional format. The structure and the
content of a survey question are also very important. Therefore, we had to make a good choice in
the title of the survey questionnaires that will be more meaningful to the participant. The title had
to be short and clear in this case to enhance understanding. Like any other survey, we had to
provide instructions on how to answer the questions. However, the instructions were not
supposed to be complicated but clear and simple. They were supposed to have polite language
that will motivate the participant to give the best responses to the questions.
Poor or incomplete feedback from a participant may be due to lack of enough caution
while the researcher is coming up with the survey questions. Therefore, our questions had to be
well thought of and presented to the participant in the best way. The questions had to be
interesting and non-threatening to encourage the participant to give the best and genuine
feedback. The most important questions had to come at the beginning pet of the questionnaires.
This is because some of the respondents may decide not to complete all the survey questions.
Placing the important questions at the beginning will enable the researcher to get the most
important feedback even if the respondent does not respond to all the questions.
The order in which the questions are arranged is very important and may lead to a good
or insufficient feedback. Therefore, our questions had to be arranged in the best order where all
the related questions were grouped together. The questions that required related answers were
also grouped together as well as those that needed the participant personal information. On the
questions that required the respondent to give their personal information, we had to avoid all the
questions that could lead to subsequent answers. These questions may influence the attitude of
the respondent, as a result, affects the responses of the participant. Therefore, we had to avoid all
the biased questions for quality feedback. Last but least the method of conducting the survey
and the survey itself had to be convenient and easy to complete.

Research on conspicuous consumption 6
A valid survey is that which meets the purpose that it was designed for. In our case, the
survey is supposed to address the management problems associated with conspicuous
consumptions. Therefore, we had to come up with the steps that will enable us to design the
survey to address the issue. The first step is to define the goals and objectives of the research in
relation to the problem of management. This is in the efforts of defining the research objectives
as well as the purpose. After stating the objective there is, need to design the general research
question that involved the specific requirements of the research. We had to now convert the
research questions to a hypothesis that is a testable statement of an opinion. The other step that
we took is making sure that the survey was valid. A valid survey is one that has met the
objectives. Therefore, we had to check the results of the survey using the objectives to ensure
that the survey was valid.

Research on conspicuous consumption 7
References
Bronner, F. and de Hoog, R., 2018. Conspicuous consumption and the rising importance of
experiential purchases. International journal of market research, 60(1), pp.88-103.
Dev, M., Podoshen, J.S. and Shahzad, M., 2018. An Exploratory Comparison of Materialism and
Conspicuous Consumption in Pakistan. Journal of International Consumer Marketing, pp.1-9.