Research on the Construction Industry, Skanska

Running head: RESEARCH ON THE CONSTRUCTION INDUSTRY, SKANSKA
RESEARCH ON THE CONSTRUCTION INDUSTRY, SKANSKA
Name of the Student
Name of the University
Author note

1RESEARCH ON THE CONSTRUCTION INDUSTRY, SKANSKA
Table of Contents
Introduction......................................................................................................................................3
Research on the industry..................................................................................................................3
External analysis..........................................................................................................................3
Porter’s Five Forces analysis.......................................................................................................3
Bargaining power of Supplier..................................................................................................4
Bargaining power of buyer.......................................................................................................4
Competitive rivalry...................................................................................................................5
Threats of substitution..............................................................................................................5
Threats of new entry.................................................................................................................5
PESTEL Analysis........................................................................................................................6
Political environment:..............................................................................................................6
Social Analysis:........................................................................................................................7
Technological analysis:............................................................................................................7
Environmental analysis:...........................................................................................................8
Legal analysis:..........................................................................................................................8
Research on the organization...........................................................................................................9
Internal Analysis..........................................................................................................................9
Strength....................................................................................................................................9
Weakness................................................................................................................................10

2RESEARCH ON THE CONSTRUCTION INDUSTRY, SKANSKA
Opportunities..........................................................................................................................10
Threats....................................................................................................................................10
Personal evaluation........................................................................................................................11
Report on the organization.............................................................................................................11
Conclusion.....................................................................................................................................12
References......................................................................................................................................13

3RESEARCH ON THE CONSTRUCTION INDUSTRY, SKANSKA
Introduction
The construction industry present in the global market and the reputed industry compete
in the global market. Urbanization has the strongest influence on the construction industries as
more migration means more demands for the infrastructures. The construction industry needs to
maintain the reputation in the market so that the close substitutes are not able to create any effect
on their business. This discussion will mainly focus on the analysis of the external and internal
environment of the construction industry Skanska in the UK. This report will include research on
the industry, which is followed by PESTEL and Porter’s five forces model and the research on
the organization is done by deriving the SWOT analysis of Skanska. This will also include the
critical analysis of the company and the competence; the company faces are also included in this
report.
Research on the industry
The PESTEL and Porter’s five forces model helps in the researches on Skanska, the
construction industry to analyze the external environment of the company.
External analysis
The external environment of the company is analyzed in order to identify the strength,
weakness, opportunities, and threats of the company by the following analysis tools.
Porter’s Five Forces analysis
Michael Porter’s five forces are the framework for the industry analysis; this measures
the competitiveness of the business market. The Porter’s Five Forces model also identifies and
analyses the five competitive forces, which shape every industry, and it helps to determine the
industry’s weaknesses and strengths. This analysis tool is also frequently used for identifying the