Challenges Faced by Construction Companies in Using Social Media

Running Head: Technology Essentials
Technology Essentials

Challenges faced by construction companies in using social media
 Growing technology: World is moving at very fast speed and the acceleration is
given by internet, rapid innovations, technology improvements, etc. With regards to
this, every industry is adopting trending measures in order to cope up with the
external business requirements. Internet is one of the most powerful tools which is
used by the business organizations to transact in B2B and in B2C markets, in terms
of promotion and advertisement, communicating with the customers, conducting
market research, analysing demands and wants of target customers, etc. In relation
to this, construction companies are also using internet mainly for advertisement and
promotion purpose.
 Vast platform: They are mainly using social media platforms as these are the
cheapest and most effective mediums of advertisement and promotion. Along with
advertisement and promotion, construction companies are also using social media
platforms for enhancing customer engagement and for building trust amongst the
customers by resolving queries and providing appropriate support (Breese, 2018).
Apart from this, there are numerous other benefits of using social media platforms
for construction companies. On the other hand, there are several limitations, issues
and challenges with respect to the usage of social media for construction companies.
 Developing social media strategy: This is one of the most severe challenges for
construction industry to form social media strategy. Social media strategy is the
summary of whole information regarding organization along with developing plans
to attain objectives. Operations of construction companies are broad and wide and
explaining everything through social media platforms is bit difficult, thus,
developing social media strategy is bit difficult (Leeds, 2016).
 Measuring Social Media ROI: Social media ROI is what business gets in return from
the time, money and resources invested towards social media marketing. Although,
social media strategies are considered as effective approaches for spreading
awareness amongst the larger area of the target market but analysing the return is