Impact of Food and Beverage Trends on Consumer Choices and Spending

This article discusses the impact of new food and beverage trends on consumer choices and spending in the tourism and hospitality industry. It explores the changing preferences of consumers and provides recommendations for businesses, specifically Hilton hotel, to improve their food and beverage offers to meet these demands.

Consultancy for
Tourism, Hospitality
and Events

TABLE OF CONTENT
Assessment 1.........................................................................................................................................3
INTRODUCTION.................................................................................................................................4
Literature review...............................................................................................................................4
Current food and beverage offers at Hilton hotel...............................................................................7
Impact of new food and beverage trends on consumer choices and spending....................................8
Recommendations for improvement in their food and beverage offers.............................................9
CONCLUSION...................................................................................................................................11
REFRENCES......................................................................................................................................12

Assessment 1

INTRODUCTION
Tourism, hospitality and events are highly becoming one of the most dynamically
transforming industry with wide functional elements, stronger synergy and rational creative
innovation through which wide functional efficiency is brought under within business
scenario. Tourism and hospitality industry is competitively growing under various patterns
and determinants where gaining new determinants, targets for developing new space within
business world are highly important. Hilton hotel is one of the biggest brand within
hospitality and tourism business industry having wide scale services globally with having
branches in various international countries it has become highly recommended brand serving
customers with best services. Report explains role of service quality and customer
satisfaction being one of the most significant within hospitality industry by reviewing the
various parameters of online presence within social media marketing channels, along with
recommendations to improve their functional strategies further. Report also further explains
impact of food and beverage impacts on tourism and hospitality business success and
profitability within long run for gaining wider business opportunities and to effectively
respond to recent trends within digital market space (Taheri, Hosany and Altinay, 2019).
Literature review
The food and beverage offers are vividly subject to numerous trends and these trends
have wide impact on tourism and hospitality business success and profitability parameters
where globally there are various changes coming on within food and beverage industry.
Hilton hotel food and beverage industry are also one of the most important paradigm which
are undergoing as highly developing parameter for gaining new synergy of consumer market
share goodwill, continuous success and profitability metrics. As per the views of Yuan,
Tseng and Ho, (2019)key trends in the food and beverage sectors within hospitality sector
can be analyzed with the fact that sustainability initiatives and integrity, innovation within
ingredients and product packaging are various paradigms highly gaining wide scope among
business world. Consumers are increasingly seeking out for innovation and new ingredients
as well as improved biodegradability of packaging and various materials. Sustainable
business practices within food and beverage sectors are rapidly gaining high attention from
various customers globally where they are vividly looking for responsible eco friendly
packaging and recognizable ingredients. Consumers are widely aware of their personal

choices for instance they look for avenues where their impact on environment with their
sustainable food choices which enable to gather wider functional efficiency as per
competitive wide range of food products. Author explains sustainability within food choices
is one of the key trend within food and beverage sectors where determinants show consumers
are highly appreciative for vegan food products, cruelty and diary free with high
sustainability are gaining high appreciative parameters among world food and beverage
industry.
As per the views of Pestana, Sánchez and Moutinho, (2019) inherent nutrition value
is also becoming of the key trend in food and beverage sector within hospitality industry
where people are highly looking upto having best nutritional food served to them at their
services and also hygienic space is gaining wide preference. With high nutrition food value
and healthy ingredients within cuisines, customers look upon having keen synergy of best
nutritional food and beverage choices where all facts of being balanced meal are taken care
of. The hotels food and beverage service are raoidly bringing up wide healthy food options
where whole nutritional value with less sugar and added flavours are taken care of.
Customers globally due to climate change and increasing health issues opt for various healthy
food alternatives when they look for booking their travels within tourism and hospitality
industry companies. Author explains how nutrition and gluten free food trends is one of the
topmost parameter where food and beverage sectors are heading within business world.
As per the views of another researcher Kayumovich, (2020) zero waste is also one of
the key trend in food and beverage sector within hospitality industry getting wide scope and
preferences among customers globally. With changing climate situations around the world
food habits of people have also been profoundly getting impacted, zero waste is one of the
most rapid developing paradigm where hotels offer customers choice to choose their quantity
while ordering while keeping in mind about zero waste. Out of vivid fundamentals options
people often look upto having limited food as per their requirements which enable them to
avoid wasting food and also contribute to environment and social factors. Author explains
with zero waste trend coming up hospitality sector businesses are entering onto new space
where they can brting difference within their marketing and business scenario ethically and
also function with strong innovation for gaining new competitive space among global world.
As per the vies of Liapakis, Tsiligiridis and Yialouris, (2020) Instagram-able is also
one of the latest trend which is developing wide transformation and advancement among

services and hospitality business scenario where it can be seen that people while travelling
want to be served with high attractive plates and culinary cuisines. Instagram-able food can
be understood as trend where people can not only socially update their venues and food while
travelling, but also use various innovative food hash tags as per their comfortable factors.
Various new top brands and hotels are providing this paradigm as one of the most innovative
business service where people can get their meals customised and also get wide best services
which will enhance consumer goodwill, loyalty factors and long term competitive place
among the world business industry. Instagram –able food by cafes, hotels is the latest trends
coming up within tourism and hospitality industry globally where people wish to have best
wide attractive food options through which they can dynamically get their desired services.
These are some of the most dynamic changes coming up within food and beverage
sector companies within global industry where companies are bringing on wide changes toi
effectively serve customers, build new end targets of goodwill and profitability through
which wider synergy of transformative actions can be built upon. People are likely to book
their travels with hotels and brands who offer wide innovation within their menus, which
enhances their best yielding synergy of goodwill and new fundamental space among digital
marketing world also (Rawal and Dani,2019). The global business scenario has been widely
competitively gaining strong presence within digital media where they can function with
stringent functionality and high innovation, with best relative technical advancement and new
leveraging synergy of sustainable food energies within the ecosystem. Hilton hotel shall be
adaptive to new marketing changes of various food and beverage sector companies within
hospitality industry in global world where there are wide opportunities for extension and
expansion of business services within world metrics.
The brand being one of the top company within hospitality industry works will be
able to develop wide stronger marketing innovation with continuous parameters of functional
efficiency through which wider paradigms can be developed onto wider scale among business
avenues. Hilton hotel will be able to dvelop wider scope of services and stronger business
functioning where there are high development paradigms ongoing within customers
preferences, keen presentation of new end goals through which keen synergy of innovation
can be brought on.

Current food and beverage offers at Hilton hotel
Hilton hotel is one of the best brand within hospitality business world where various
food and beverage options are widely demanded by customers globally because of high
quality standards and best quick services where they can get easily access and viable potential
development. Business profitability and revenue enhancement are one of the widest goals
through which Hilton hotel will be able to position itself competitively within business world
and also potentially enhance the wider customer preferences onto which new rational targets
can be achieved. It can be understood that food and beverage service sectors within
hospitality industry is widely competitively progressing along with consumer preferences and
new scale goals through which keen targets can be built on within business scenario.
Currently the hotel offers various food options for people within its online menus which is
one of the predominant factor for gaining new profitable goals, higher standards of consumer
goodwill which enables to built on wider segments of extended development. Review of
Hilton hotel food and beverage services, menus are as follows (Binz and de Conto, 2019).
 Hilton hotel has been receiving 4-4.5 stars on various hospitality and tourism apps
where visitors book their stay in and dining facilities are also widely strong with high
convenience where the ingredients are freshly used among all food orders. Hilton
hotel has also been detrimentally getting wide scope of preferences among world food
industry social apps where people post in wide photos and experience for having
being stayed in hotel. Reviews also enable us to understand that there are wide
development coming up within innovation business practices for Hilton hotel where
aim is to keenly function with best innovation paradigms.
 Hilton hotel also uses best trends, practices within food and beverage sectors within
tourism and hospitality industry which is keenly becoming one of the best working
horizon globally to combat competition. Hilton hotel is also active to use social
promotion strategies to reach wider segments of consumers globally who can look
upon their hospitality services, menus online which are offering best quality services.
The Hilton hotel has also been working within partnerships with local apps and
international apps where people are highly looking up for ordering their holiday stay
in facilities where hotel premises also offers various take away facilities also (Dwyer,
2019).
 Hilton hotel food and beverage services are ranked as one of the best advanced quality
services where customers look upon gaining best quality primitive working standards

where there are wide options and varieties, also the reviews of previous customers
work as one of the most attractive factor for getting in detail quality metrics. Review
however also shows that there are various new demands and trends coming up for
global competitive food and beverage sectors within tourism , hospitality industry
which is vividly changing with new changes coming up. The hotel focuses to bring
on best quality factors and management focuses to stay in within competitive
industry with using new sales management metrics and stronger working
fundamentals to gain new customer share goodwill (Hertzman and Mandabach, 2020).
Impact of new food and beverage trends on consumer choices and spending
Impact of food and beverage trends on consumer choices and spending can be
analyzed with the fact that globally millions of people are coming in as customers and
commercial clients of tourism and hospitality business industries where companies are facing
wide competitiveness. Consumers choices and spending habits are vividly going under
transformation globally where they are highly impacted by the new trends and wide changes
coming up within food and beverage sector companies.
 Today globally consumers food choices and spending are widely developing as one of
the most rapid factor where people look upon having best healthy food options with
all nutrition value among primitive food hotel menus. Clients look upon having best
choices and menus as per various hotel delivery options where they can also surf from
online reviews while booking their hotels. People look into having best innovative
food services with innovative packaging, skilled services and wider developed
advancement to book their stay in facilities (Paiano, Crovella and Lagioia,
2020).Consumers also are widely looking upon having best sustainable food options
where they find healthy food options and menus as per their choices, having
customization available and stronger synergy of food availability which builds in their
choices. The healthy eating options and menus are widely getting common among top
food and beverage sector in the tourism and hospitality industry companies where
large consumers can choose vivid options such as less sugar, high protein and various
food meal varieties. There has been wide competition coming up with strong
innovative business services where customers can easily look upon having healthier
food options and Hilton can also target onto building new business opportunities.
 Consumers food habits and spending is also widely gaining stronger metrics where
people can spend more if the quality of food is high along with innovative services

and strong brand name which pools in resources known for gaining wider metrics.
Hilton hotel should use on various preferences within social media handles and tourist
guide apps where consumers have wide range of menu options and services to choose
from which is giving Hilton hotel strong level of cooperative fundamental scope of
new end marketing. The consumers are also widely looking upon for having organic
food options, which is gluten free and vegan food menus are also competitively
gaining stronger preferences. Hilton hotel can effectively introduce wide organic food
ingredients options within its menu which will enable to built on wider consumer
goodwill among new segments and also increase profitability with new metrics
among its business paradigms.
 Consumers food habits and spending are widely changing with wide demand for
vegan products which are climate friendly and among the prime choices for healthj
conscious people. This is understood as one of the most competitive parameter
gaining wide functional effective demand as per within food and beverage sector
industry where tourism and hospitality industry holds wide scope to bring upon
changes (Okumus, 2020). Hilton hotel by introducing vegan options within menu will
be able to strategically frame its competitive goodwill and wide demand among
business revenue expansion through which menu is productively constructed and also
the synergy of innovation is more among business factors. Hilton hotel by bringing on
various new vegan menu options for consumers will be able to enter int wide range of
competitive consumer variety where they can also look upon developing new levels of
consumer spending with wide potential marketing.
Recommendations for improvement in their food and beverage offers
Hilton hotel for improving its food and beverage offers among customers within
tourism and hospitality industry has to focus for bringing on wide changes as per latest
trends, wide demands among consumers globally which will enable to gain new working
profits. Hilton hotel shall be using high innovative strategic management where active focus
towards latest demands and avenues for gaining consumer strength shall be focused on which
will program out higher synergy of innovation along with new goals and rational factors of
wider competitiveness.
 Hilton hotel with improving its new end goals and designing food and beverage
menus with world class cuisines, healthy ingredients which are not only healthy but
shall be sourced with best farms will be able to develop wide food and beverage

menus highly appreciative and demanded by people. Hilton hotel shall also be widely
working on various goals of innovative marketing with digital media and social
handles of food and beverage apps which are giving huge competition to brand among
its services levels (Ramachandran and Ruthramathi, 2020). Marketing is one of the
most important paradigm which gives on new end goals for bringing on wider profits,
new segments of consumer goodwill and also rationally bring on wider synergy of
competitive business world where wide factors of transformative determinants are
there. The brand has to actively work on social media handles presentation and
innovative marketing to leverage wide new goals of functional effective development
for gaining new end profit goals along with continuous innovation.
 Hilton hotel can also functionally look upon various new fundamental options for
innovative exploring the wide competitive tourism and hospitality industry
parameters with bringing up wide range of new reflective menu options and also
publicizing on various global food and advertisement sites. The more innovation is
built up among various food and bevarge services more will be the appealing factor
for reaching wide scale services and also to enter among global customers paradigms
where there is not only larger scope but also avenues for programming wider
segments of business value. Hilton hotel has to bring on strategic marketing tools and
use new rational digital media platforms for reaching out to new segments of
customers with its wider broad categories of healthy food options within menus which
will not only resource more people but also develop new synergy of profitable
revenue (Si and Couto, 2020).
 Hilton hotel shall also use up new skilled chefs from all parts of world for
improvement of food and beverage menu options as per the latest demands and
functional determinants coming up globally where people look upon having
luxurious experience while at their travel holidays. For this Hilton hotel shall be
aiming to work on developing wider talent framework and skilled employees having
vast skills necessary for having wide functional channels and strong evocative menu
options which will focus onto wider rational demand. Competitively Hilton hotel shall
be adoptive to bring on wider new technical forms for bringing on new end
benchmarks which will yield onto wider profitable market synergy and transformative
factors with which new end goals can be formed upon. There shall be wider focus
given to customisation options available or people while they select and book their
stay along with their favourite cuisine options through which Hilton hotel shall be

adaptive to wide changing business situations and new reflective synergy of market
goals for long term marketing (Wang, 2020).
CONCLUSION
The report can be concluded with explanation that tourism and hospitality industry is
widely going under transformation where the food and beverage sector along with consumer
preferences advancement are highly gaining wide scope among business avenues. Report
has concluded wider parameters of how there are various changes upcoming within business
world in food and beverage sector industry where Hilton hotel is one of the top most brand
focusing to built on constructive consumer goodwill. Report concludes how various new
paradigms, and metrics of higher innovation with dynamic marketing channels enable to
bring on new levels of progression and advancement. Report further concludes how various
recommendations can be effectively implied on various functional channels of Hilton hotel
which aims to be working with new advanced services and attractive food, beverage services
through which innovation can be inbuilt for long term goodwill and stronger market position.
Report also concludes various metrics of how profitability and consumer goodwill metrics are
widely correlated to new functional levels with stronger synergy of marketing paradigms
where food and service industry sectors are widely growing globally (Diaz-Farina, Díaz-
Hernández and Padrón-Fumero, 2020).

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