The Practice of Consultancy: Case Studies and Recommendations

The Practice of
Consultancy
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Table of Contents
PART 1............................................................................................................................................3
Task 1.....................................................................................................................................3
Task 2.....................................................................................................................................5
Task 3.....................................................................................................................................7
Part 2................................................................................................................................................8
Task 1.....................................................................................................................................8
REFERENCES..............................................................................................................................10
APPENDIX....................................................................................................................................11
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PART 1
Task 1
Overview of the company- Beef Shake was established in the year 2000, they majorly deal in
four types of products that are burgers, soft drinks, desserts and milkshakes. The company was
growing at an immense rate during its first 14 years of operations. However, the growth rate of
the company drastically fell after the year 2014. In the recent two years, the lockdowns have
adversely impacted the business in terms of operations and profitability.
Problems faced by Client- Beef Shake is majorly facing problems in terms of enhanced and
steady growth as due to the recent lockdowns, the profitability of the business has been impacted.
Their operational cost is high due to which they are reporting losses in their current business
model. Further, the problems that the company is currently facing with its business model are-
 They are unable to retain their employees in the business due to which they are unable to
maintain their current state of operations. This has majorly dropped the productivity in
the business due to which the organization is unable to grow. Their employee turnover
rate is less than the average hospitality sector.
 They lack in terms of sitting capacity due to which they were unable to afford more
people in the dine-in structure of the restaurant. During the pandemic, the restaurants
faced major issues as they were unable to maintain the social distancing norms.
Problem definition worksheet
The key issue
and the problem
of the company.
Who is it a
problem for?
What social or
cultural factors
shape this
problem?
What evidence
do you have that
this is worth the
investment?
Can you think of
the problem
differently?
The key issue
that the company
is currently
facing is in terms
of growth
prospects and
increased cost of
The problem is
faced by Beef
Shake and Jack
Raeburn who is
the CEO of the
company.
The social factor
of the customer’s
taste and
preference plays
a major role in
this problem.
Due to the
Changes in the
sitting capacity
and the menu
will play a major
role in the
growth of the
business. Beef
The current
business model
and strategies
play a major role
in driving
problems in the
business. The
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operations change in
cultural norms of
gathering, the
organization is
facing problems
and further, they
need to update
their menu
(Monsen, 2018).
Shake is required
to invest time,
strategies and
capital in these
problems to grow
in the industry.
organization
lacks in terms of
the adoption of
new strategies
and business
models.
MECE Issue Tree
Recommendations to overcome the problems
 The organization can increase the dine-in capacity so that they can afford more customers
in the restaurant at a moment. They can change the sitting arrangement of the restaurants
which will not involve any expansion or a huge amount of capital.
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The major problem that is
faced by the company is in
terms of growth prospects.
This problem is due to the
table turnover rates of the
company.
Rigid structure of the business
model and strategies are
another reason due to which
the current growth prospects
of the company are limited.
Employee turnover also
plays a major role in
maintaining the operations
of the organization.