Business Consultancy Report: Analysis of Prawn on the Lawn's Issues

This report presents a business consultancy analysis of Prawn on the Lawn, a restaurant specializing in seafood. The report begins by identifying key problems faced by the restaurant, including issues related to market knowledge, marketing inefficiencies, the use of technological advancements, and the overall atmosphere of the establishment. Following the problem identification, the report provides a series of solutions, including the implementation of a resource planning chart to manage employees with technological and marketing skills. The report recommends that the restaurant focus on technological improvements and enhance its marketing strategies to increase customer awareness. The justification for these recommendations is provided, emphasizing the importance of customer management and the creation of an attractive atmosphere. The conclusion emphasizes the significance of market analysis and strategic planning for business success. References to relevant literature are also included.

Consultancy
Project

Content
• Introduction
• Problems identified
• Solution to the problems
• Recommendations
• Justification
• Conclusion

Introduction
Business consultancy are the professional services with the help of
which the expert provides their recommendations on the basis of
analysis so made by them on specific areas. In this report the
organisation that is taken into consideration is Prawn in the Lawn
which is a restaurant offering fresh seafood and dishes of fish. In this
presentation various problems that are faced by the restaurant are
identified by the consultancy with the help of primary and secondary
data.

Overview of Prawn on the Lawn
Burberry, a UK-based organisation which
deals in selling wide varieties of products
including fashionable clothing
fragrances, The company is listed on
the London Stock Exchange and is a
constituent of the FTSE 100 Index.
accessories etc.

PROBLEMS IDENTIFIED
Prawn on the Lawn has been facing various issues which have direct impact on their
business. Such problems are identified with the help of situational analysis for the
restaurant and on the basis of trends in the industry. Various problems include:
• Market knowledge
• Inefficiency in marketing:
• Use of technological advancements
• Improvement in the atmosphere

SOLUTION TO THE PROBLEMS
The solutions are provided with the help of action plan with which they
can ensure that they can resolve the issues faced. It includes various
plans such as:
Resource planning chart: The resources which are to be managed
includes team of employees having understanding of technological
advancements and marketing skills, funds for undertaking the
activities etc.

RECOMMENDATIONS
The problems so identified can be solved by the restaurant with the
help of various strategies and actions as the restaurant need to take
into consideration the technological improvement in their
organisation which is both in context of process and ambience. In
addition to this they must focus upon promoting their services and
the menu of the sea food with their speciality with the aim of
creating awareness in the market of their products and services.

JUSTIFICATION
With the help of this solution the restaurant managers can easily
manage their customer base by creating awareness among them and
with better technology they can provide better experience to the
customers. Also this will enable them to make changes in their
atmosphere of the restaurant that can attract more customers.

Conclusion
It is concluded from the above presentation that for the
organisation it is important to analyse the market and trends in
industry so that they can formulate various strategies and
action plan for managing the impact on their operations. With
the help of situational analysis the organisation can determine
various impacts and with the possibilities they can determine
various solutions for mitigating with such problems.

References
López, M.M., Meléndez, H.V. and Gámez, M.R., 2020. Project-based
Learning Strategy: An Innovative Proposal for Local Education
System. International journal of psychosocial rehabilitation, 24(1).
Nicholas, J.M. and Steyn, H., 2017. Project management for engineering,
business and technology. Taylor & Francis.
Gino, F., 2018. The business case for curiosity.

Thank You