Research Project Assignment Marks & Spencer (Doc)

Added on - 21 Feb 2021

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CONSULTANCY PROJECT PROPOSAL (500 approx WORDS) TEMPLATEConsultancy Project Topic/ TitleTitle: To investigate the major causes behind decline in sales of Marks andSpencer in UKProject DescriptionThis research project will going to investigate major causes which are behinddeclining sales of Mark & Spenser.BackgroundBackground of research is to analyse main reason behind decline in sales of Mark& Spenser within market of United Kingdom.Core LiteratureCurrent trends in the Retail sectorWithin retail sector current trend is artificial intelligence which help retailers instaying competitive.Major causes behind sales decline of M&SOne of the major reason behind declining sale is online shopping as people now adays like to buy goods through online Applications.Revamping stores and website as a strategy to encourage sales for M&SWebsite as well as revamping store is most effective strategy for M&S forincreasing their sales with the market of United Kingdom.Aim and objectivesAim:To investigate the major causes behind decline in sales of Marks andSpencer in UKObjectivesTo determine the current trends in the Retail sectorTo investigate the major causes behind sales decline of M&STo evaluate revamping stores and website as a strategy to encourage salesfor M&SMethodology and Data Resources
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