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Consultancy Project Report - M&S

   

Added on  2021-02-19

12 Pages2868 Words62 Views
Consultancy projectreport

TOPIC: To investigate the major causes behind decline in sales of Marks and Spencer inUK.CHAPTER 1: INTRODUCTIONOverview of ResearchSales are the activities concerned to selling the products and services in given period oftime. It is contract among buyer and seller of specific service or goods. Sales identified that sellergives consumer with products in exchange for particular assets or money. To finish sale, bothseller and consumer have to considered to be more competent to make transaction. To increasesales of business, marketing department plays a necessary role. Company should focus onproducing goods on the basis of customers demand and also providing them goods accordingly.Through this, they will be loyal towards it and sustain for long period of time. This investigationis based on main causes behind decline in the sales of Marks and Spencer in UK. It explains thecauses of sales in detailed manner. It provides information about the main factors whiochnegatively impact on sales of company. The literature review will be conducted by using thesecondary sources which provide information within less period of time. Through using researchmethodology, researcher can able to gather information and analyse for getting positiveconclusion. Background of ResearchMarks & Spencer is British multinational retailer founded in year 1884. It is specialises inselling the home products, foods items and high quality of the clothing. Now it started to sell thebranded products such as Kellogg Corn Flakes. This company has more than 1463 stores indifferent countries of world including United Kingdom. The mission of Marks & Spencer is tobuild core values on value, innovation quality and trust. It provides high quality of goods towhich can satisfy needs and demands of consumers. Marks & Spencer company might not bemost used supermarket of nation but every year this taps more in to grocery market of UK thatfocus from clothing to the food retail. This organisation is having the massive end of season outthat slashing cost of chosen home ware and fashion items across all the departments. The firmhas been reported fall in sales as well as in profits as this continues to execute main programme.In this, pre – tax profits were down by 10% in year to 31 March at £523.2m. Closure of the 14stores of Marks and Spencer paradise these all the loss upcoming jobs come off back of “radical

transformation” of firm that has been seen firm close almost 22 clothing stores. round 600 jobs.This is anticipate that with close of 100 stores there will be 4300 jobs at risk. 2

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