Assignment On Consultancy Report For Amazon

Running head: CONSULTANCY REPORT FOR AMAZON
Consultancy Report for Amazon
Name of the Student:
Name of the University:

1CONSULTANCY REPORT FOR AMAZON
Introduction
1. Background information about the organization
Size and scope of the organization
In the new era of technical advancement and commercial development, most of the
companies are coming with online product delivery services. Amazon Inc is one of the most
known and competitive companies operating globally. The Amazon.com Inc was founded in the
year of 1994 and now it is employing more than 560,000 worldwide people (Anderson 2018).
The scope of the organization is “to offer affordable and lower price, best available selective
products and services to their consumers with utmost convenience (Amazon-mission-statement
2019)”. The current corporate mission of the company is to attract and satisfy the new as well as
retained customer with high level Ecommerce services.
Type of operations
The company offers more than 71 product categories to their customer online and is one
of the largest web retails (List-of-all-amazon-products-and-service 2019). The products and
services Amazon offers to their customers include:
Amazon.com- It is one of the largest internet based retailers in sales and total market
capitalization.
Amazon Books: It is chain of retail online bookstore
Amazon drive: Allows the users to get unlimited backup storage where photos can be
easily shared with quality protection approach.

2CONSULTANCY REPORT FOR AMAZON
Amazon element: The Amazon elements are collection of premium products available
for prime members
The other products and services which Amazon.com offers to their customers include
Amazon echo, fire OS, Fire table, Fire TV, Fire tablet, Fire phone, Amazon Fresh, Amazon
home services as well.
The Amazon.com Inc also offers comprehensive solution in terms of inspire, hub,
Amazon go, kindle, launchpad, mechanical turk, merch, unlimited music etc (Dolata 2017). The
Amazon prime users are allowed to access exclusive TV shows, movies, unlimited photo storage,
free music as well.
Amazon advertisement: Start up business owners can connect their brands and products
with Amazon customers, where they can purchase, share, listen and download also.
Alexa- Alexa is Amazon’s latest voice control system
Business strategy of the organization with sources of competitive advantages
The advanced strategies that Amazon.com follows to conduct a sustained business are as
follows:
Regular entering to new positions and sections: A sophisticated global logistics
represents competitive advantage base for Amazon.
Strengthening the ecosystem: The ecosystem of Amazon.com is comprises of writer,
merchants, app developers, analysts, publishers etc which they are keep on improving by
connecting more numbers of people (Kantor and Streitfeld 2015).

3CONSULTANCY REPORT FOR AMAZON
Focuses on leadership values: The sources of Amazon’s competitive advantage are
contribution of human resources assigned to the company.
Focus on customer services: Amazon.com is much focused on the customer services and
believes in long term success instead of short term success plan.
Brand image, financial strength, international presence, leadership strategies product
distribution and supply, and technology are the sources of competitive advantages to
Amazon.com.
Organizations approach to data analytics
There are huge future scope for the organization to become world’s one of the leading
customer centric companies where the customer will be able to discover any product or service
they wishes to buy online (Todorović et al. 2015). The organization uses qualitative data analysis
approach for gathering and analyzing data.
2. The way Amazon manages and co-ordinates projects
Project management Office (PMO) is a department or team that defines and maintains the
project management activities throughout the business organization. Amazon.com has a PMO
that operates both the internal and external business activities. They are known as the keepers for
project status reporting, best practice adopters and directors as well. The PMO of Amzon.com
gives tangible, long term and repeated business benefits (Martens and Carvalho 2017). The PMO
of Amazon.com is aligned towards advanced corporate strategies. The primary role which is
played by the PMO is helps to support the functional and operational capacities from the project
perspectives.