Strategic Consultancy Report

STRATEGIC
CONSULTANCY REPORT

TABLE OF CONTENTS
INTRODUCTION.......................................................................................................................................3
MAIN BODY..............................................................................................................................................3
Entrepreneurial and intrapreneurial strategies..........................................................................................3
Organization’s strategic situation and its entrepreneurial capability and position...................................6
Implementation strategy that is consistent with identified objectives......................................................7
Alternative approaches to problem solving..............................................................................................8
CONCLUSION...........................................................................................................................................9
REFERENCES..........................................................................................................................................10

INTRODUCTION
It is very important for the business to have an effective strategic planning as it provides a
right direction to the business for making effective decision and allocating essential resources
(Carter and Tamayo, 2017). Present study is based on the startup Checkout.com that is UK based
and was launched in the year 2012 and was given authorization as a payment institution. They
provide unified payments platform and multiple payment options to its customers. Report will
include Entrepreneurial and intrapreneurial strategies that the company can adopt for bring right
strategies for the business. Report will also include Organization’s strategic situation and its
entrepreneurial capability and position. Report will further Implements strategies that is
consistent with identified objectives. Report will finally identify the alternative approaches to
problem solving.
MAIN BODY
Entrepreneurial and intrapreneurial strategies
Entrepreneur is a person that uses its innovative ideas for identifying the need of new
creation of a business. They are creative and imaginative personality(Garud, Gehman and
Tharchen, 2018).
Intrapreneur is an employee that is assigned a task to develop innovative idea or project
for the startup.
Entrepreneurial and Intrapreneurial strategies:-
Figure:- 1

Illustration 1:- Entrepreneurship Roadmap
It is 9 step process and these steps are as following:-
Step 1:- Vision and team
It is very important to have an idea of the new products and service that the business wants to
launch before creating the actual offerings. It is very important for Intrapreneur at Checkout.com
to understand what they are actually looking to achieve from the idea so that they can work
accordingly. They have to identify how the life of people would be changing with the help of this
idea. An intrapreneurial team needs to rely on their vision and not only on the idea. It is very
important for them to reduce the risk and work to maximize the return from the startup(Kuratko
and Hornsby, 2017).
Step 2:- Market Segmentation
Entrepreneur and Intrapreneur both needs to work on identifying their target market as it
is not enough to just create an offering, but it is also important to analyze the audience whom the
business is offerings the final product. Though the market is not specific enough, new business is
required to identify its potential customers. This step is to figure out the actual customers of the
Checkout.com. Business is required to divide its large market into smaller parts and categorize
them on bases of demographic, geographic, psychographic and on bases of behaviour.