Consultancy Report For Outdoor Adventure

Consultancy report for
lcfc

Overview of the presentation
 Introduction
 Strategic aims
 Implications of research methods
 Business Model Canvas
 External Analysis
 Internal Analysis
 Organization culture analysis
 Stakeholder Analysis
 Benefits and limitations
 Qualitative resources and qualitative risks & returns
 Recommendations
 References

Introduction
 The consultation will focus on Leicester City Football Club (LCFC). LCFC is an English football
club based in Leicester, East Midlands.
 The club plays a home game at The King's Stadium and plays in the Premier League. Clubs
use a variety of digital technologies to take advantage of sports fans and sports consumers.
 The advent of digital technology has allowed us to explore different types of interactions with
fans to support the success of sports teams.
 Various innovations in digital technologies are used to reach fans and lure them to clubs.
 The aim of the project is to investigate the most important factors of identifying and
analysing fans' experiences for the interaction of the fan team. It is used to develop and
develop strategies to improve interaction with LCFC teams outside of games, during and
after the season.
 The consultation programme will allow football clubs to connect with sports consumers and
increase their participation in sport.
 Consulting projects explored by strategic drivers will strengthen contacts with digital fans,
whose numbers continue to grow.

Strategic aims

Project Objective 1: To understand the current market segment of
sports fandom and sports consumerism existing in England by
providing evidence of online fans.

Project Objective 2: To investigate the current digital fans and
investigating their experiences

Project Objective 3: To arrive at project findings in terms of supporter
engagement and consistent and fan experience

Project Objective 4: To provide recommendations that can enable
LCFC to adopt strategies that can enhance interactions and enable
fans connectiveness with the team