Consultancy Report on Organisational Strategy

Consultancy Report
On Organisational
Strategy

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Analysis the strategic frameworks for both organization...........................................................1
Different types of business strategies..........................................................................................4
Marketing Options......................................................................................................................6
Recommendations.......................................................................................................................7
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11

INTRODUCTION
Global competition is the services or products provided by the competitive companies in
order to provide services to international customers. During to provide services companies face
several challenges in competing globally, become successful, companies have to pay attention to
cultural differences (Algesheimer Dholakia and Gurău, 2011). In present time competition
increase days by days that impact on the performance of the organisation. For this required to
develop effective strategy after analysis the internal and external factors of the company. These
factors impact on the efficiency in direct manner. To face problems required to prepare effective
strategy and analysis the external activities where consist of economical, political, social,
technological factors. For further assessment selected two organisation, Tesco which is UK
based organisation. It is mainly dealing into groceries and merchandise. The company founded in
1919 by Jack Cohen. Along with apply the implication of external analysis. Provide report to
board of directors regarding to strategic framework to analysis the resources and capabilities of
the company. Additionally, evaluate the strategy, marketing option then make recommendations
in terms of strategic direction.
MAIN BODY
Analysis the strategic frameworks for both organization
After analysing the external environment of both organisation after that set strategic
framework to analysis the resource and capabilities of the both organisation. For this apply the
strategy that help to understand the internal activities and identify resources. There are applying
SWOT analysis that helps to know strength, weakness, opportunity and threat.
SWOT analysis of TESCO
Strengths
 Tesco is leading organisation in retail sector and get third position for retail excellence,
customer service and overall shopping experience.
 It provides various options to product selections to customers and different variety (Batra,
Singh and Sharma, 2017).
 The company has good cash flow that supports to invest in further activities in its
portfolio. So it provides strong financial position to all kind of economic cycles.
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 Tesco use advanced technology for its operations, functional activities, developing
greater cost efficiencies and spread out service experience.
Weakness
 The main weakness of company that face competitive pressure have led to price that have
eroded some of the retailer's profit. It occur when company find out another way to
achieve the competitive advantage (Shulman, Coughlan and Savaskan, 2011)
 Due to changing consumer behaviour people does not arrive to store that shows negative
impact.
 Tesco face infringement controversies with different companies such as Varco and
weatherford for violating some of their patents. Tesco subsidiaries are not performing well, advising that TESCO might not have done
much market.
Opportunities
 The company have opportunity to expand their business activities into other countries and
attach with local company through joint venture (Berthon and et. Al, 2012) .
 Tesco has declared the introduction of Jacks a low cost rival to Aldi & Lidl. So company
have opportunity to grow this business and get position it as a low cost rival.
 The company have opportunity to go online and attract to customer to buy products
online with discounts and offers. Rising market provide different opportunities to new entrance market that adopt by the
Tesco after enter into the market.
Threat
 Due to increase price of products that impact on the consumer behaviour due to low
income of people.
 Economic recession and credit crunches influence to market share as well as profitability
around the world that deduct the consumers.
 Labour turnover increase the cost of an organisation, to retain long time with labour
require to increase wages and benefits around the world.
 Government rules & regulations impact on the social responsibility and cultural activities
of an organisation.
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