The assignment is a Consultancy Report. It should be of 2500 words excluding executive summary, references and appendices. So approximatively 2750 words including the executive summary, references and appendices. Please find attached the assignment briefing. I aim for the best grade possible, please don't hesitate to contact me if you need any additional information. Below are some tips given by the lecturer for the assignment. Below are some tips from the assignment workshops: For the definitions, it is best to summarise the academic definitions in your own words and provide a supporting reference (this can be described as 'paraphrasing'). For the benefits, it is useful to back up ideas with supporting academic or quality practitioner references. These can relate to the theory behind the suggested benefit. It is also useful to give illustrative examples or cases (e.g of a company that adopted a particular strategy and obtained X or Y benefit). It is v