Consultancy Research for Regent Group London: Organizing a Marketing Campaign

This report provides consultancy research for Regent Group London on organizing a marketing campaign. It includes competitor analysis, target customer market, and influencing factors from the external environment. The report also identifies the top three issues the client is facing and suggests solutions.

Consultancy Research

Contents
Contents...........................................................................................................................................2
INTRODUCTION...........................................................................................................................1
1. Clarify who your client is, and what is the problem they are facing...........................................1
2. Using research, break the problem down by critically analysing and presenting areas of
importance to the client such as, competitors, target customer market and influencing factors
from the external environment.........................................................................................................2
3. From your above analysis, what are the top three issues the client is facing?............................4
CONCLUSION................................................................................................................................4
REFERENCES................................................................................................................................5

INTRODUCTION
Business research is the area of acquiring detailed information of all areas of business for the
purpose of maximising the sales and profit of the business. This is important for researcher to
understand what is happening around and how to resolve business problems. The present report
is based on individual learning and development that can be used to take challenge while
working and complete it effectively (Abduvalievna, 2021). The project is all about consultancy
for Regent Group London, that aims to provide a simulating and supporting learning
environment that enables student to interact, share stories within collective community. The
report involves information about client, problem they are facing, target customer market,
competitors, and factors from external environment.
1. Clarify who your client is, and what is the problem they are facing
In relation to consultancy project 2021 Regent Group London is the client that is college
where number of students get entrants for learning and developing their understandings. The aim
of the college is to improve student’s employability skills and enhance their career prospects. To
improve skills, tutor and college is putting their efforts and manage the working. This is
important for students to select a best college and University from where they can continue their
study and enhance productivity. The college is providing different types of courses in which
student get entrance according to their specialisation and interest area that support to develop
understanding and managing all activities (Bode, 2021). Regent Group London college is
planning to develop the NEW CAMPAIN for Regent to promote the Brand for college. This
event will help to attract the number of student and increase their insights to take participation in
different courses. This can help to develop the understanding and skills of individual that
supports to complete the project timely and maintain performance. The College is facing the
problem of organising this Campaign successfully as there is need to arrange many resources,
guests, and support of students who can help to manage the activities (Duboff, 2017).
.
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2. Using research, break the problem down by critically analysing and
presenting areas of importance to the client such as, competitors, target
customer market and influencing factors from the external environment
Before beginning any kind of project and work there is need to have good knowledge and
skills which support to complete the task in certain time and maintain higher performance. While
starting and running a project, identification of problem is needed as it helps to know what types
of issues could be rise and how it can be solving effectively. This is important for each industry
to understand importance of client as it supports to develop business working and productivity.
Regent Group London is the main client who is planning to organise a marketing campaign for
the purpose of influencing students and developing their educational skills through providing
information about different industry based courses (Torre, 2021). This can help to develop the
understanding and skills in particular field and manage the business activities. The importance of
Regent Group London is defined in the form of different aspects such as:
Competitor Analysis
The competitor analysis refers to framework and tool that use by individual for the
purpose of managing all business activities and attaining competitive advantages. This is most
important for individual to know what happening in environment and how to influence students
by providing information (Tura, 2019). With the help of competitor analysis model, visual
structure is created by people by comparing with others that support to develop business
activities. To face competition there is need to have proper knowledge and understanding which
support to improve performance. The main competitors of Regent Group London is University of
West London, Regent’s University London, Melior, and Nambiti technology that also provide
education courses to their students and develop their understanding to build their future by taking
part in different activities. It has been seen that Regent Group London make sure every student
feels fully supported from day one. The students who will take entrance in college would get
industry based courses designed with employability in mind, and also maintain strong
partnership with local business. Thus, selected client is taking competitive advantages. The
company or education system is planning to use Digital campaign in which every student can
take part and enhance their knowledge effectively (Kiseleva, 2020).
Target customer market
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A target market is a group of customers with shared demographics have been identified
by buyers in order to make buying decisions. Products and services are designed as per customer
requirement and changing environment that can help to develop the organizational productivity.
In context to Regent Group London, targeted customer is most important as it understand what
courses needs to be provides to students and how they could build their future. The selected
client is an education system that provides different courses to their students as per changing
demand that can help to improve skills and abilities of people and manage the working
effectively (Werth, 2017). The targeted customers of Regent Group London are students of all
ages across the globe, with an average age range of 18 to 35. This campaign will help to interact
to students, share stories, and support each other in collective community. This event will also
help to develop understandings and managing activities of digital marketing as it adds more new
student in university programme. This can help to maintain higher productivity and profitability
by managing all functions and activities. This event became most important for students to take
participation in different courses as per their interest and specification which supports to develop
understanding and manage event functions as well activities. The students between 18 to 35 have
been completed their education or degree courses that can help to maintain higher performance
(Ledford, 2017).
Influencing factors from the external environment
To start and running any kind of organization it is important to analysis external
environment as it helps to know which factor might be affect business and event. The people
should have good knowledge and skills which can be used to develop organizational
performance by arranging all resources and activities. In relation to Regent Group London,
management requires to analysis the external environment that states factors such as economic,
political, social, and technological that can affect the such event and its performance. To
organize digital campaign there is need to focus on political factor like government approval and
stability that can help to manage programme effectively. To increase the interest of student and
parents’ social factors is analysed that supports educations, and use of technology and digital
marketing will help to reach targeted customers effectively. The fees structure of Regent Group
London could be challenging for student that creates problems to take participations (Nissen,
2019).
Segmentation
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Regent Group London has segmented their students as per different groups such as
demographic, psychographic, behavioural segmentation, and geographic segmentation. To
organise a campaign, demographic segment involves people between age of 18-35. The
behavioural segmentation focuses for part time students and full time who would take part in
different industry based courses and improve the college image. This programme will help to
improve brand image and productivity (Rajeshwari, 2019).
Positioning
Regent Group London will maintain higher position in market by influencing number of
students and taking entrance in different courses (Nissen, 2019).
3. From your above analysis, what are the top three issues the client is facing?
The above analysis said that, Regent Group London faces issue of organising a campaign of
brand promotion, use of new technology, and providing satisfaction to students in relation to
study courses that can affect the working of education and affected productivity. The issues need
to be resolve by Rasika as she is expert in digital marketing, and use of new technology that will
help to influence number of students and provide them opportunity to get entrance. The issues
will be resolve by event planner and students by arranging sources and using optimally that will
help to target those students who is looking to a best college for industry base courses (Silpcharu,
2021). The college is providing different types of courses in which student get entrance
according to their specialisation and interest area that support to develop understanding and
managing all activities.
CONCLUSION
From the report it can be concluded that Regent Group London is the client who provide
study and different courses to their students which can help to develop understanding and
manage performance. The management of such college faced issue of organising digital
marketing campaign and use of new technology for influencing people that directly affect the
working. The competitor’s analysis, target customer market and influencing factors from the
external environment important to consider in running business and conducting consultancy
research to manage the performance.
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