Consulting in Practice: Skills Development and Action Plan for Digital Marketing

This report discusses the challenges faced by London School of Science and Technology in expanding its business operations in a new market. It covers the skills developed by the author, including communication, coordination, and campaign skills. The report also includes an action plan for improving language skills, cultural awareness, and knowledge of relevant laws and guidelines. Additionally, it provides a job description and CV for a marketing manager.

Consulting in practice

Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
Which skills have you developed and/or enhanced as a result of the project?.......................1
What do you know now that you didn’t know at the start of the process?.............................1
To what extent has your level of confidence improved?........................................................2
How could you use your learning in your future career?.......................................................2
TASK 2............................................................................................................................................3
Action Plan.............................................................................................................................3
TASK 3............................................................................................................................................5
Job Description.......................................................................................................................5
TASK 4............................................................................................................................................5
CV...........................................................................................................................................5
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................6

INTRODUCTION
Digital marketing is defined as the performance of marketing operations through the use of
digital channels over the use of internet. Several of digital market in channels include social
media, search engines, websites, mobile apps, email marketing and many more. In simple words
digital marketing is defined as the essential manner through which several of business
organisations promote their products and services and improve its brand image. Below mention
report is based on the discussion of issues of challenges which have been faced by the
organisation while expanding the business operations in the new market. London school of
science and Technology (LSST) is the organisation which has been consider for this report. The
respective organisation is located in London, England, United Kingdom. This report include the
refractive portion on the basis of my skills and development while solving the problem of
business. Along with this it also deals with the skills gap areas which I require to develop within
myself. At the end of this report, it will show the effective CV and job description of digital
marketing as well.
TASK 1
Which skills have you developed and/or enhanced as a result of the project?
During the project I have worked on the marketing activities as the respective organisation
i.e. London school of science and Technology is not getting affective results while expanding
their operations in a new market. I develop several skills with in me such as communication
skills, coordinating skills, effective campaign skills and many more. Through the use of my
communication skills, I communicate with the management and do research as well with the use
of primary and secondary source of research in order to analyse the market and the requirements
of customers. Coordinating skills within myself help me in properly coordinate with the entire
management and then make the decisions related to the performance of marketing activities.
Development of effective campaign skills can also be analysed within me as I have done of the
several marketing campaings for several digital marketing channels.
What do you know now that you didn’t know at the start of the process?
Throw conducting the primary and secondary research, I get to know about the culture and
requirements of the people living in the new market. It has been found as necessary for the
educational institution to analyse the requirements of their target customers. At the starting of
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this project I was not aware about the requirements of the target customers of London school of
science and Technology. But at the end of this project I get to know about the same. It has been
found as necessary for me to know about the needs of customers are so that I can developed the
marketing activities in such a manner, so that I can attract the customers towards the organisation
and the management can overcome from the issue of generating higher revenue.
To what extent has your level of confidence improved?
While I was working with this project, I realised that I am also working on my confidence
level. At the end of this projector I found that the level of confidence within me has been
extended. This extension in my confidence level comes only when I work on several activities
and enhance the productivity of organisation. My level of confidence has been improved because
of communication and coordination with the several teams of Management. While I was
communicating with the other staff members of organisation, at the starting stage, I was feeling
nervous. But I do love my level of confidence and I use this confidence to properly communicate
with the other members. Through doing coordination with the other team members of the
management, I get to know about the several issues and problems which the management is
facing. It also help me in improving my confidence level as it was not an easy task for me to
properly co-ordinate with several members.
How could you use your learning in your future career?
The learning which I gain from the performance of this project is useful for me as it helps
me in that development of my future and attaining the goals in an effective and efficient manner.
Through the use of the skills which I developer during this project, I can get the good
opportunities in my future which also leads to the development of my career. My career can also
beat valuable in the field of marketing because through this project I learned how to do effective
marketing activity is and how to analyse the target to customers. This project also help me in
properly utilising the available resources in order to meet the organisation goals and objectives.
All of these skills are insential in the future career development of an individual. Hence I can use
all these skills and knowledge for the purpose of getting the higher and good opportunity in
future.
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TASK 2
Action Plan
What do I want
to learn?
What support and
resources will I
need?
What do I have
to do?
How will I
measure success?
Target date for
review?
Language Skills
I want to improve my
language skills in
order to fulfil all of
the duties and
responsibilities of
a marketing manager
. Customers'
languages can be
recognised in
different disciplines
because people speak
different languages
in different places.
By speaking more
than one language,
you can
communicate
effectively with your
customers and make
knowledgeable
decisions that assist
them achieve their
objectives. the
customers of LSST
of new market speak
To improve my
language skills in
a variety of
languages. I
should take
several language
classes.
I should take an
examination at the
end of the language
path to assess your
progress. The
outcomes of
language learning
path reviews aid in
the investigation of
the improvement
of various
language skills.
6 months
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different languages.
Hence, it is essential
for me to know about
several languages.
Culture
Awareness
Several cultures exist
among humans in
various parts of the
world. To be able to
provide services and
products that meet
their needs, we must
first understand their
culture. I can
recognise the
expectations of
clients in a specific
location with the help
of strong cultural
awareness.
Having read the
data on various
civilizations can
help me improve
my cultural
attention skills.
There are
numerous books
and courses
available that
contain all of the
important
information about
people's various
cultures.
My cultural
awareness abilities
can be evaluated
using the outcomes
of improvement
sports performed
with the goal of
improving goods
and services.
Customers can also
provide feedback
on cultural
abilities.
8 months
Knowledge of
relevant laws and
legislation
It is critical to follow
all applicable legal
guidelines and rules
in order to carry out
all commercial
enterprise operations
correctly and
effectively.
Furthermore,
conducting business
in a legal manner
By completing
the degree or
precise regulation
course, I will be
able to broaden
my understanding
of legal
guidelines and
law. In order to
comprehend
specific corporate
The outcomes of a
certification and
training course that
I completed may
be used to assess
my knowledge of
relevant legal
guidelines and
legislation. It
enables me to
perform more
1 year
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assists the company
in developing a
strong reputation
within the industry.
legal guidelines, I
must also study
corporate law
literature.
effectively and
efficiently at work
by ensuring that all
applicable rules are
being followed.
TASK 3
Job Description
Job Description
Marketing Manager
Post and Job Title: Marketing Manager
Location: London, United Kingdom
Working Hours: Flexible- 20 hours per week
Reporting To: Managing Director
Purpose of Job
 To manage all the sales queries
 To develop and implement the marketing strategies
 To analyse target market and customers on the basis of research
TASK 4
CV
Curriculum vitae
Name: abc
Contact Details: XXXX-XXX-XXX
Mail ID: [e-mail]
Address: xyz street, London, England, United Kingdom
Academic Qualification:
 Graduation from London University (Marketing)
 Diploma in marketing specialization
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Skills:
 Communication skills
 Development of marketing campaigns and strategies
 Research Skills
CONCLUSION
From the above report it has been concluded that the digital marketing is an essential
component in each and every business organization as it place an important role in expanding the
business operations in the new market. Through the use of marketing or especially digital
marketing activities, the business organization can reach at the desired please or attract the
people towards the organization. On the basis of skills and development which I found within
myself, I can also evaluate the several weak areas on which I have two works and it developed
the skills in order to get the better development business opportunity in my career. Action plan is
being prepared for the purpose of evaluate and feeling the difference between the required and
current skills in an individual. Through that development of effective CV, an individual can able
to get the good opportunity in the future as it will show it’s all skills and experience which can
be important for the organization.
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