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Consulting Report- Godiva Chocolatier

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Added on  2019-10-12

Consulting Report- Godiva Chocolatier

   Added on 2019-10-12

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Running head: CONSULTING REPORTCONSULTING REPORT[Type the abstract of the document here. The abstract is typically a short summary of the contents of the document. Type the abstract of the document here. The abstract is typically a short summary of the contents of the document.]
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1CONSULTING REPORTTable of ContentsExecutive Summary.........................................................................................................................2Introduction......................................................................................................................................3Research Aim...............................................................................................................................3Research Objectives.....................................................................................................................4Research Questions......................................................................................................................4Key Findings....................................................................................................................................5Conclusions and Recommendations................................................................................................6References........................................................................................................................................8
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2CONSULTING REPORTExecutive SummaryGodiva Chocolatier is a Hong Kong based company which began its processes in 1926 inBrussels, Belgium. The company is recognized as one of the leading brand of fine chocolates.The fine products of Godiva range from praline chocolates, shell-molded chocolates and truffles,coffees, biscuits collections, chocolate drinks representing the dedication of the companytowards excellence. Godiva has been embodying the art of chocolates with a creative andinnovative approach towards texture, flavor and appearance. The descriptive research design wasused for collecting the necessary information from the market and then analyzed the informationbased on the market aspect. Further, the descriptive research design will help in making a long-term analysis for the company.The paper will study the various aspects of the branding like communication strategies,innovative ad campaigns, brand repositioning, establishing an emotional connect withconsumers, rebranding etc. This paper will determine the current marketing strategy and salesgrowth and the impact of market segmentation and strategies on the market and salesperformance of the company. Godiva has been able to create an impression of bringing into theperspective, the various strategies that can be applied by the chocolate manufacturing firm whichis seen to be in line with the technology and the product quality. The company saw its inceptionin the year of 1958 from where it was seen to culminate in the global recognition and in the yearof 1972, it extended to Japan and New York. The Campbell Soup was seen to witness the salesarrangement and it was later sold the company to a Turkish Company named Yildiz Holding in2007. Godiva is seen to apply various internal and external strategies in response to thecompetition present in the global world.
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