Consumer Base Service Offering | Report

Running head: MANAGEMENT
URGENT CARE FACILITY
Name of the Student
Name of the University
Author Note

1MANAGEMENT
Table of Contents
Main products.............................................................................................................................2
Service offerings........................................................................................................................2
Consumer base...........................................................................................................................2
References..................................................................................................................................3

2MANAGEMENT
A. Main products
This section will discuss the main products which are manufactured or offered to the
consumers by a business organization. An urgent care facility is a walk-in clinic which is
responsible for the delivery of ambulatory care that is dedicated to medical facilities outside
the emergency room. Main products of an urgent care clinic includes all the medical facilities
which are required for the treatment and wellbeing of injured people. The main products of
an urgent care facility include medical supplies. These supplies include medicines, first aid
and injection needles including non-absorbent cotton. Various diagnostic equipment are
included in the main product list of urgent care facilities. Equipment such as X-ray machines
and other diagnostic equipment are also associated with these organizations to provide the
patient with urgent medical attention (Coster et al., 2017). Products such as ORS solution
(oral rehydration therapy) for people who suddenly get fainted are found to be one of the
main products of the medical care facilities. These are the overall main products of urgent
care facilities.
B. Service offerings
According to the UCAOA (Urgent Care Associations of America) and AAUCM
(American Academy of Urgent Care Medicine), the service offerings of urgent care facility
are that they accept walk-in patients during the business hours. These services are also
responsible for the at once treatment for a broad spectrum of injuries and illnesses including
minor medical procedures (Rubinstein et al., 2018). These services offer a licensed physical
operating as a medical director for the treatment of the admitted patients. This service is also
open for seven days a week and has on-site diagnostic equipment which includes phlebotomy
and X-ray. Multiple examination rooms are found to be associated with the service offerings
which follows all the ethical and business standards (Caster, 2019). Communication lines

3MANAGEMENT
with hospitals are faster and clear in order to let the patients transfer to an emergency room
for easy access.However, they have not been found to offer any surgical service. These are
the overall services which are offered by an emergency care facility.
C. Consumer base
A consumer base is defined as a consumer group who repeatedly buys or uses the
service products. Here, the selected service is an urgent care facility. The consumer base of
urgent care facilities includes both the normal population and the health disorder affected
population. Since the consumers are the main source of revenue and the return on investment
(ROI) for an organization, maintaining a consumer base is very necessary for any business
organisation. While the urgent care facilities include all types of medicines and drugs
including all ingredients of a first aid kit, it makes the whole population of a country its
consumer base (Montalbano et al., 2016). Mostly, the urgent care faculties include the cut or
burn patients as their consumer base. This group of the patient population is the highest and
has been increasing every day due to daily accidents. People injured by road accidents are
also the consumer base for urgent care facilities. This is the overall consumer base of an
urgent care facility.

4MANAGEMENT
References
Caster, M. E. (2019). Strategies to Improve Customer Care Services in Urgent Care
Businesses.
Coster, J. E., Turner, J. K., Bradbury, D., & Cantrell, A. (2017). Why do people choose
emergency and urgent care services? A rapid review utilizing a systematic literature
search and narrative synthesis. Academic Emergency Medicine, 24(9), 1137-1149.
Montalbano, A., Rodean, J., Kangas, J., Lee, B., & Hall, M. (2016). Urgent care and
emergency department visits in the pediatric Medicaid population. Pediatrics, 137(4),
e20153100.
Rubinstein, I., Whitten, B., Heneghan, M., & Ng, J. (2018). Visits to Emergency Department
and Urgent Care Facility by Inner-City Chicago Veterans with Asthma-COPD Overlap
Who Are Treated with Montelukast for 2 Years. In A34. ASTHMA CLINICAL STUDIES
I (pp. A1360-A1360). American Thoracic Society.