Limited-time offer! Save up to 50% Off | Solutions starting at $6 each  

Consumer Bbehaviour and Insights PDF

Added on - 23 Nov 2020

Trusted by +2 million users,
1000+ happy students everyday
Showing pages 1 to 3 of 9 pages
Consumer Behaviour and Insights
Executive summary ?
Table of ContentsINTRODUCTION...........................................................................................................................3TASK 1............................................................................................................................................3P1 Analysis of various stages of consumer decision-making in order to purchase a particularproduct.........................................................................................................................................3P2 Maping the path to purchase by marketers in order to understand the decision-making ofconsumers....................................................................................................................................4TASK 2............................................................................................................................................5P3 Key differences of decision making of the consumers in B2B and B2C...............................5P4 Approaches and methods of marketing research in order to understand the decision-making process in B2B and B2C................................................................................................7M2 Justified evolution of influence of decision making on the buying behaviors of consumerswith example...............................................................................................................................8TASK 3............................................................................................................................................8P5 Influence of different decision-making stages to marketers..................................................8M3 Critical evaluation of application of different concepts and philosophies in influencingdecisions of the marketers...........................................................................................................8CONCLUSION..............................................................................................................................10REFERENCES..............................................................................................................................11
desklib-logo
You’re reading a preview
Preview Documents

To View Complete Document

Click the button to download
Subscribe to our plans

Download This Document