Consumer Behavior for Toyota Corolla

Running head: CONSUMER BEHAVIOR
Consumer behavior
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1CONSUMER BEHAVIOR
Executive summary
The aim of this report is to discuss about the consumer behavior for Toyota Corolla. Based on
the feedback generated from the market survey in the previous assignment and consumer
behavior models, the consumer behavior trends are critically analyzed from the perspectives of
the current marketing strategy of Toyota Corolla. It is identified that Toyota Corolla is trailing
behind in terms of the customer retention rate. Based on these identified factors, this report
recommended three strategic directions that can help in gaining long term business
competitiveness.

2CONSUMER BEHAVIOR
Table of Contents
Introduction......................................................................................................................................3
Critical analysis...............................................................................................................................3
Recommendations............................................................................................................................6
Conclusion.......................................................................................................................................8
Reference.........................................................................................................................................9

3CONSUMER BEHAVIOR
Introduction
Consumer behavior process is one of the most complex as well as important factors to be
considered by the marketers in designing the marketing process. This is due to the reason that
based on the determination of the consumer behavior of a targeted segment, the expectations and
the requirements of them can be identified. In the case of buying automobiles also, there are
number of different factors influence the consumer behavior process that should be noted by the
marketers. This report will discuss about the consumer behavior trend of Toyota Corolla car and
the related influencing factors (Griskevicius and Kenrick 2013). Toyota Corolla is the highest
selling car in the world with facing stiff competition in the forms of Volkswagen Beetle and Ford
F series. Toyota Corolla is also one of most market exposed car models in the world with having
its availability in almost all the countries in different ranges and specifications. Thus, extensive
availability and exposure of the brand is also contributing in the sales in larger number. In
addition, the market adaptable approach of the brand is also helping in increasing the sales. This
is due to the fact that the same Toyota Corolla is available in different specifications in different
countries based on the local market trend and specifications (Xiang, Magnini and Fesenmaier
2015). This is ensuring that the local market requirement is being met and higher penetration can
be achieved.
This report will critically analyze about the consumer behavior trends towards Toyota
Corolla on the basis of different theories and feedback generated in the last assignment. Based on
the identified factors, a few recommendations will also be discussed.
Critical analysis