Ask a question to Desklib · AI bot


Starbucks Coffee Teavana: Features and Modifications for Diverse UAE Market

4 Pages730 Words364 Views

Added on  2019-09-16

About This Document

Starbucks offers a range of features in its coffee products such as aroma, acidity, and flavor. It also modifies its services to serve the diverse population in the UAE by offering tea and a range of coffee flavors. This helps the company to retain its old as well as new customers by satisfying their needs and demands in an effective manner.
BookmarkShareRelated Documents
Running Head: Consumer BehaviorConsumer Behavior
Starbucks Coffee Teavana: Features and Modifications for Diverse UAE Market_1
Consumer Behavior2Part 3Starbucks is a famous coffee retailer which provides coffee around the world. One of a famous brand in its products is Teavana which is a great and healthy iced coffee tea. Qualities and tastes of its services make it capable to deal with its competitors efficiently and give a strong competition to them. The following bundle of attributes or features of Starbucks coffee Teavana for the target consumers helps it in grow further:Aroma: The first and the foremost feature added by the Starbucks in its coffee products isAroma. It is a way of the coffee smells. Some examples of the Aroma are floral, earthy, nutty, and the spicy. These different flavors are directly related to the actual flavor of the coffee produced by the Starbucks (Dorn, 2016). There are a large number of competitor's deals in the coffee products, but they fail in adding the aroma feature in their products. This has been done by only Starbucks which make it the first popular and high-quality brand in coffee.Acidity: Another feature offered by Starbucks in its coffee and other products is Acidity. When acidity is referred as a coffee-tasting term, it means that it is related to the pH of the coffee. In the coffee products of the Starbucks, one can easily identify the lively, palate-cleansing features of its flavor profile. Due to this, Starbucks able to derive high satisfaction to its customers.Flavor: It is the strongest attribute and feature offered by the Starbucks to its target customers. Flavor means the taste of coffee produces by the Starbucks. This feature of theStarbucks products seems to register in different parts of the mouth. Berries, Citrus, and Cocoa, are just a few flavors added by the Starbucks in its products (Li, 2017). One can
Starbucks Coffee Teavana: Features and Modifications for Diverse UAE Market_2

Found this document preview useful?

Related Documents
Marketing analysis of Starbucks

Starbucks Corporation | PESTLE Analysis

Business Management: Analysis of Business Positioning Strategy of Starbucks

Starbucks: Overview, History, Products, Market Segment, SWOT Analysis, Recommendations and Conclusion

Company Analysis Assignment - Starbucks

Machester Press Cafe - Restaurant Industry